Business Strategy Archives

Why Experts Struggle To Get Noticed & Bad Marketers Get All The Attention

The hypothesis to why so many marketers end up disappointing people and why so many truly great experts never get noticed or wealthy with their programs....

3 Brand Types That Will Open Your Eyes To The Business You Want!

In the online business world, there are three distinct types of brands. Type 1 - The Personal Brand This is your classic Marie Forleo, Jenna Kutcher,...

The Course Creator Formula

Week 3! You guys LOVED the coaches formula and the service provider formula and so now I'm back with another one. For reference, I'm working on a new...

10 Business & Life Tips To Take Into 2023

It was impossible for me to accurately summarize 2022 with a takeaway or a recap of all the things that happened since it was a banner year for crisis...

The Addiction of Indecision

"More is lost by indecision than wrong decision. Indecision is the thief of opportunity. It will steal you blind." - Marcus Julius Cicero Hard truth...

Commanding Your Rates

Have you heard the term "command higher rates"? If you're following me you have, because I've said it many times. But after several hard discussions in...

Ep. 108 Social Media You Need To Pay Attention To in 2022

Subscribe On: Full Transcript: Hey everyone, this is Julie. I hope you guys are doing amazing. Today I want to talk about an underrated, underestimated...

Ep. 107 Planning A Launch (Project Management Tips)

Subscribe On: Full Transcript: I want to talk about how I think through a launch project. Now I am aware that there are lots of types of launches,...

Ep. 106 All You Need To Know About A Solid List Growth Strategy

Subscribe On: Full Transcript: Hey everyone, hope you’re doing amazing. Today I want to walk you through exactly what you need for an epic list-building...

Ep. 105 What Does Next Level in Business Actually Mean?

Subscribe On: Full Transcript: Today I would like to talk about what the word or the phrase “next level” actually means. I am so tired of this phrase....

Ep. 104 Stupidly Simple Way To Strategically Plan 2022

Subscribe On: Full Transcript: I want to talk to you a little bit about strategic planning, big picture planning for your business for 2022, which we...

Ep. 103 13 List Building Ideas

Subscribe On: Full Transcript: I’m going to give you 13 of my favorite free list building ideas. And I know I’ve talked about this before, but if you are...

The Tightrope

You might not realize it, but in online business -- you're walking on a tightrope. Once you see it... the next revelation comes quickly, "Oh wait. I've...

Ep. 101 What To Do If Your Offer Isn’t Performing

Subscribe On: Full Transcript: Today I want to talk about what to do when an offer is underperforming. This happens all the time, we have offers that do...

Ep. 100 Behind the Scenes of The Disney Mastermind

Subscribe On: Full Transcript: Today I want to debrief with you on the latest Digital Insiders Mastermind. This was probably the most ambitious thing I...

Ep. 99 How To Decide On A Business Partner

Subscribe On: Full Transcript: Hey everyone, this is Julie and today I want to talk about business partnerships. I have a lot of people that ask about my...

Digital Insiders Take Disney: Part I {What Actually Happened}

On Sunday November 7th, 80 Digital Insiders descended on Disney's Grand Floridian Resort & Spa for a week of play, fun, and masterminding. We all...

How To Create A Marketing Plan That Doesn’t Rely On Facebook Ads

It's like the quintessential question of the hour. Of the year. Business owners who've relied so heavily on Facebook Ads now are staring down high costs,...

How To Price Your Products & Services Online

In the online & digital space, pricing is bizarre. Given that Cryptopunk pixelated NFTs are going for $250k per pop at the time of this writing, it’s...

From Outside To Inside To Outside

Today I'm writing about going from the outside of a community, to right in the heart of the inside, to back out once again. All in the span of 2 years....

Digital Insiders Mastermind Recap

The crash after a mastermind is hard to describe. Think of the most epic roller coaster you've ever been on. Now imagine someone blindfolded you, spun...

Ep. 88 My Best Money Advice for 2021

Subscribe On: Full Transcript: Hey everyone, this is Julie, happy 2021, sort of. It seems like 2020 has bled into 2021. But nonetheless, we are still...

How To Know If You Can Afford A Big Purchase

This question comes up all the time. How do you know if you can afford that: Mastermind or Coach New House New HIre I'm going through that process right...

2020

Every year I write a recap style blog post and I have to admit, I've been procrastinating on this one. Maybe it's because we're on day 6 of fever with my...

Julie’s Guide To Hosting A Room On Clubhouse

I've been on Clubhouse since November 27th, but didn't fully start using the app in that addictive-not-sleeping-talking-about-it-on-Facebook sort of way...

My Yearly PSA To Business Owners Making $100k A Year… Don’t Miss This!

I will never forget the year I went from making $50k to $325k in business. It sounds exciting right? But I ended up spending three nights with zero...

Behind The Scenes Of The Digital Insiders Mastermind

I'm sitting in cozy cold Connecticut (after our first freeze last night), hot cup of tea in hand, trying to figure out how I'm going to recap the...

Ep. 85 A Planning Breakthrough

Subscribe On: Full Transcript: Hey everyone, this is Julie. What’s up? I hope you’re doing amazing. Today I want to talk to you about this new, it’s not...

Ep. 83 Inside A Broken Funnel That Made A $25k Month Profit Comeback!

Subscribe On: Full Transcript: I actually want to share a Facebook interview that I did with a woman, her name is Jennifer. She’s in my Digital Insiders,...

Ep. 82 What To Do When You Get Knocked Off

Subscribe On: Full Transcript: Today I want to talk to you about one of the, I guess I could say, more annoying sides of being in the info product space,...

Ep. 81 Inside Building The FG Society Certification Program!

Subscribe On: Full Transcript: I want to take you behind the scenes of building a certification program. So in the last episode I talked about why I had...

Ep. 79 Striking Balance When Scaling To A Million In Revenue

Subscribe On: Full Transcript: I wanted to share with you a discussion that I had with a friend on Facebook. She reached out to me and she asked me about...

Ep. 77 The Most Important Questions To Ask During Your Business Planning

Subscribe On: Full Transcript: Today I want to talk to you about the most important questions that you can ask yourself when you’re in the midst of...

Ep. 77 The Most Important Questions To Ask During Your Business Planning

Subscribe On: Full Transcript: Today I want to talk to you about the most important questions that you can ask yourself when you’re in the midst of...

Inside The Spreadsheet That Took Funnel Gorgeous To $1M In Sales

I admit it. I am obsessed with spreadsheets. Not the complicated kind...no, those scare me just as much as the next person. But give me a spreadsheet...

Digital Insiders Takeaways [Part I]

What a whirlwind of a week it was with my Digital Insiders over the past five days. We are a group of 75 entrepreneurs who usually get together two weeks...

Digital Insiders Takeaways [Part I]

What a whirlwind of a week it was with my Digital Insiders over the past five days. We are a group of 75 entrepreneurs who usually get together two weeks...

Ep. 73 Three Calculations Everyone Misses When Wishing For A Six Figure A Month Business

Subscribe On: Full Transcript: Today I want to talk to you about business preparation. And it’s really interesting because one thing that this season has...

4 Steps To Untangling Any Problem (Big or Small)

An email I sent to my list on April 6th. Not on my email list? That's where I send my newest trainings and info first. Click here to get on my list! ...

Ep. 72 COVID19 + Interview With Todd Herman On Performance in Business in Trying Times

Subscribe On: Full Transcript: I hope you are doing amazing. Today I am doing something a little bit different. I actually went live the other day with...

Ep. 70 Our Latest Launch Experiment!

Subscribe On: Full Transcript: Today I kind of want to take you a little bit behind the scenes of what Cathy and I are doing with our next big launch. On...

Ep. 68 When the Market Is Oversaturated

Subscribe On: Full Transcript: Hey everyone, this is Julie. I hope you’re doing amazing. I wanted to talk to you today about a question that I see come...

Ep. 66 The $90,000 Launch That Almost Wasn’t

Subscribe On: Full Transcript: If you listened to my podcast episode, the one right before this where I was talking about the 3 types of launches, one of...

Ep. 62 Ideas For Your Next Course!

Subscribe On: Full Transcript: I want to give you an easy way to come up with up to ten course ideas. Probably not ten, okay maybe that’s a little bit of...

Ep. 61 Do You Really Understand Your Value In Business?

Subscribe On: Full Transcript: I want to talk to you about a big aha I had after running my Digital Insiders mastermind last week. And if any of you...

Ep. 60 Building a Course While Booked Out With Clients

Subscribe On: Full Transcript: Today I want to talk to you about how to launch a course when you’re too busy with your actual business, and work. I hear...

Ep. 58 I Hired My First Personal Assistant!

Subscribe On: Full Transcript: Today I am super excited, I want to take you a little bit behind the scenes in my personal life. I just made a new hire....

Inside A $2000 Course That Sold 423 Units In 7 Days….

Quite the headline huh? Did you do the math in your head or with a calculator? I'll help... it's around $846,000.00.* Sometimes I don't like using crazy...

Inside My Next Big Campaign

The blog post below is an email I sent to my list. Are you not on my email list yet? This is where I send ALLL the best content FIRST. Click here to opt...

The #1 Teaching Tip I Give To Experts Trying To Sell Courses

Many of you know I just spent the week with Russell Brunson's Inner Circle, and this time around, I chose to spend my presentation time asking a hard...

Ep 55. The Offer Cure

Subscribe On: Full Transcript: I want to talk to you about one of my favorite topics, which is launching a funnel and sort of taking all the data and...

Ep. 53 Detoxing From The Hustle

Subscribe On: Full Transcript: Alright, so James and I, my friend James, he’s also my business partner and colleague, he and I are putting on this event....

Ep. 52 Getting Your Customers Excited To Give You Money!

Subscribe On: Full Transcript: I want to talk about an experience I had online that created such a sense of pleasure, paying somebody money. A lot of us...

Ep. 51 Simplifying Your Infoproduct Business Model

Subscribe On: Full Transcript: Today I want to talk to you about simplifying your business plan. And the reason I’m talking about this is because I look...

Ep. 50 The Unintended Consequence Of Preparing An Income Report

Subscribe On: Full Transcript: Today I want to talk to you about something super cool. So I am sitting here, I am working on a presentation, I promised...

Ep. 49 What’s Required In Your Business For You To Feel Secure Financially

Subscribe On: Full Transcript: I am doing something that I have never done before, which is record a podcast live on Facebook, and then I’m going to go...

Ep. 47 When You’re Burned Out With The Online Marketing Industry

Subscribe On: Full Transcript: Today I want to talk about what happens when you are burned out on the online marketing industry. This podcast episode is...

10 Business Lessons I Learned Working For ClickFunnels

As I step out of my role as VP of Marketing for ClickFunnels, I wanted to pay tribute to just a FEW things that I learned over the last 18 months working...

Ep. 42 In Defense Of My Controversial Facebook Ad Advice

Subscribe On: Full Transcript: Hey everyone, this is Julie. Today I wanted to do a podcast in defense of my controversial Facebook ad advice. So about...

How To Stop Worry From Crippling Your Productivity

Anyone trying to teach the art of a productive life, must include the study of worry as well. A simple working definition of the word worry is to dwell...

The #1 Thing That Prevents Overwhelm At Work (After Being Away On Vacation Or Leave)

How do you get back into the swing of your business after being gone or away? I want to share one thing I do, and it's applicable to anyone -...

Ep. 39 Why You Should Join (Or Create) A Mastermind

Subscribe On: Full Transcript: Today I wanted to finally sit down and recap with you what happened at my mastermind last week. I know probably a bunch of...

Ep. 38 The Pressure Of A Client Who Borrows Money To Pay You

Subscribe On: Full Transcript: I wanted to talk to you today about a question that came up in one of our Facebook groups. And this is from a service...

Ep. 37 The Lie People Believe About Integrity In Marketing

Subscribe On: Full Transcript: I am really excited about this podcast today, also a little nervous. The reason why is because I want to talk about...

The Productivity Blueprint: The 6 Key Principles Of A Productive Life

It’s taken several years and thousands of students for me to figure out how to predict the productivity potential of an entrepreneur. I don’t have a...

Ep. 36: Four Identity Shifts You Need To Succeed In Business

Subscribe On: Full Transcript: Hey everyone, this is Julie. I’m back and today I want to talk to you about four identity shifts that will empower you to...

Ep. 35: Key Takeaways from Running a Marketing Retreat

Subscribe On: Full Transcript: Today I want to talk to you about running your own marketing or team retreat. In fact, it doesn’t really have to be a...

Episode 33: 10 Seemingly Benign Problems That Will Destroy Your Chances of Ever Making Millions

I've decided that making millions of dollars is not as difficult as it seems at first...and yet, it's a road very few people take. Which is strange,...

The Adventures Of Funnelhacking Live 2019

This is the first time in ten days I’ve opened up my laptop to write. It’s been torture not being able to write in real time- all the things that...

Leaving Scarcity Behind: How To Make A Large Purchase Decision With Abundance Based Thinking

Yesterday I asked all my followers if they'd be interested in a post about the mental gymnastics I had to do to make the commitment to purchase something...

10 Lessons From A Year With $1,000,000 In Profit

I'm in bed today with some gross combination of Bronchitis and Pneumonia (yuck), watching Property Brothers on HGTV, and going through my finance reports...

[Countdown to 2019 Series] The Offer…

Ack! Sorry!! The minute I hit publish on that last post, my messages blew up with "WHAT THE HECK ARE YOU DOING TO ME?!" I'm trying to build the...

[Countdown to 2019 Series] The S.S. ClickFunnels…

In the last post, I told you that in an attempt to figure out where and how I might trim back my workload, I did an exercise that I saw Phoebe due to...

[Countdown to 2019 Series] What’s About To Happen…

...is hard for me to comprehend. I have so much to tell you, I don't even know where to begin really. In fact, that "WHERE DO I START?" feeling is kind...

Episode 27: Planning

In this episode, I go into the key planning strategy I'm using to celebrate 2018 and plan for the new year! Subscribe On: Full Transcript: Hey everyone,...

How Being a Mom Helped Me Become a Better Entrepreneur

I attribute my decade raising kids to certain entrepreneurial skills I have today. As a mom I learned to… Do things because they were the right thing to...

Episode 26: Stop Worrying about Bugging People

This might be one of the most silly and irrational thoughts I battle... And it's not just me...it's a TON of my clients and students. "I don't want to...

3 Tips for Parents Who Work From Home

When you become a parent, figuring out how to successfully work from home is a feat many strive for. There are many benefits to working from home, such...

What $5-$10k Months Look Like in Business

When you first get into business, one of the first benchmarks is typically to make $5k a month. But when you account for taxes and operating expenses,...

Q&A Time with Julie Chenell

Each week in my Create Your Laptop Life® membership, I answer any and all business and marketing questions directly from my members in a live Q&A...

Episode 24: The Sweet Spot

Do you know what your business's sweet spot is? In this episode, I help you discover what your particular sweet spot is! Subscribe On: Full Transcript:...

How to Build a 7-Figure Business with a Tiny List

The reason I have a 7-figure business with a teeny tiny list boils down to just one thing. I know it’s not the sexiest part of business, but I wouldn’t...

How to Build a 7-Figure Business with a Tiny List

The reason I have a 7-figure business with a teeny tiny list boils down to just one thing. I know it’s not the sexiest part of business, but I wouldn’t...

How to Break Shiny Object Syndrome

How often do you fall prey to Shiny Object Syndrome? You know, those times when something “shines” and distracts you from the current path you’re on in...

How to Create a Content Plan for the Entire Year

Content creation is an important part of any business’s digital marketing strategy. Developing an effective strategy for content creation is not only...

Mighty Networks: Why I Moved My Paid Groups Off Of Facebook

About a week ago, Facebook deleted my profile, along with 11 years of content, coaching, livestreams, and personal posts. Yes, I did get it back, but I...

Episode 21: Why Books Frustrate Us

Have you ever read a book, been super inspired, and then struggled to execute on it? I had an aha! about why this is. Subscribe On: Full Transcript: Hey...

How Much Money Should I Save to Leave My Job?

Making the leap to work from home as your own boss can be a little (or a lot!) terrifying. But dedicating your time to the business you want to build...

When Facebook Deleted My Account…Here’s What I Did

I sent an email out yesterday when I discovered (to my panic and horror) that 11 years of my life and business on Facebook, had been erased...without...

Hourly vs Value-Based Pricing for Freelancers

Hourly vs value-based pricing is often a hot topic debate in the freelance world While it’s easy to say you’ll work X number of hours for Y amount of...

How to Bootstrap an Online Business with $5000

In the last episode, I dove into bootstrapping your new business with $500-$1000. (Link to last blog post for words "bootstrapping your new business with...

4 Tips to Lower Your Refund Rate

Refunds and chargebacks are inevitable in business, and it’s hard not to take the requests personally. This is why it’s helpful to have someone else...

Episode 15: Planning is Sexy

In this episode, I dive into the psychological thrill of planning and why it triggers so much happiness in us. And what inevitably follows after the...

What to Do When You Plateau in Business

You started a business, gained some success, and are now at a plateau. What do you do to get to the next level? Stalling out doesn’t have to be a...

When a Mentor Lets You Down

Most of us know someone (or are someone) who hired a coach or mentor that completely let them down. Feeling like borderline fraud, the mentor did not...

State Of The Union July 2018

Today is July 5th and we're officially halfway through 2018, which is nuts because 2018 just started like yesterday. I wanted to touch base with all of...

3 Reasons Your Direct Sales Business is Not Working

Multi-Level Marketing and Direct Sales are a great way to get into entrepreneurship, but many people start to find their business is not working. There...

Episode 9: The Backwards Way To Make Sure Your Stuff Sells 100% Of The Time

Let's talk about why so many people build courses and programs that don't sell. It's because people have their priorities completely backwards when they...

Episode 6: Two Things Nobody Tells You About Building a Business

In this episode, I dive into the “shiny” factor of business, and why it’s so harmful to entrepreneurs just getting started when ALL they see is the...

How to Take Advantage of an Inconvenient Opportunity

Just last year, an inconvenient opportunity fell into my path with an affiliate contest. Russell Brunson, CEO + Founder of ClickFunnels, wrote a book...

Episode 4: Shiny Object Syndrome, FOMO, and How to Cripple-Proof Your Business

In this episode, I try to wrangle the VERY common problem of "Shiny Object Syndrome" - How the 'Fear of Missing Out' (FOMO) plays a role in crippling...

How to Work at Home When You Have Young Kids

As a mother of four children myself, I completely understand the challenges of growing an online business and working at home with little ones running...

How to Structure Your Day to Get More Done

So many busy entrepreneurs (especially moms and dads!) try to work through massive to-do lists without a strategy. This leads to paralysis when tasks try...

How to Impress Clients When You’re Not an Expert

Wildly impressing clients can really boil down to just one thing… EXPECTATIONS. In this episode, I dive into that one little detail and even include a...

When What You’re Doing, Isn’t Working

This was originally an email to my personal list, but I received such great feedback, I decided to share it with everyone! I hesitated to write this...

How to Use a Webinar Registration Page to Build an Entire Empire

Have you ever had an idea for a course, coaching program, or membership site and then bogged down by all the details? Let’s take a dive into transforming...

When to Pivot Your Business

There usually comes a time when we all think about whether to pivot what we’re working on in our business or stick with it. In fact, this episode was...

What $100k Months Actually Look Like in Business

Money Talk. What will your life be like at 6-figures per month? I can tell you from experience it’s not exactly what I had imagined. I know people say...

3 Tips to Create a Membership Site Without Burning Out

Do you have a membership site? Thinking about starting one? You should know up front it’s a ton of work to run and maintain a good one. Burnout can come...

Marketing 101 for Service Providers

Calling all service providers! This is your MARKETING PLAN if you're in a service-based business including: Digital Marketing Copywriting Content...

Marketing 101 for Course Creators

Do you sell what's in your brain in the form of content? This is your MARKETING PLAN if you're in a content-based business including: Course Creation...

Are Your Prices Too Low?

Pricing is tricky and you will never win the race to be the lowest. What can you do? Instead, aim higher while delivering a quality result. It’s...

The Three Phases of Online Business

So...for those of you who don't have a business idea yet, I see this pattern over and over and over. People get STUCK in what they can sell, where they...

The Three Phases of Online Business

So...for those of you who don't have a business idea yet, I see this pattern over and over and over. People get STUCK in what they can sell, where they...

Is the Guru Trustworthy?

How to decide if a guru is worth following...or...more importantly...if they are worth giving MONEY to. Does the guru help you without charging you...

Is the Guru Trustworthy?

How to decide if a guru is worth following...or...more importantly...if they are worth giving MONEY to. Does the guru help you without charging you...

Julie’s State of the Union for 2017-2018

It's been so long since I've written a post! In the time between the last post and this one, two MAJOR things happened: I had my BIGGEST month...

Becoming the Best in the World until Your Legacy becomes a Stronger Incentive than Your Income

Sometimes when you are starting out in business, the driving motivator is money. You dream of being able to support your family on a business you have...

01

Structure youroffer ladder

02

Automateyour business

03

scaleyour business

Structure your
offer ladder

Automate
your business

scale
your business