How to Impress Clients When You’re Not an Expert

Wildly impressing clients can really boil down to just one thing…


In this episode, I dive into that one little detail and even include a real-life example of how setting the right expectations can help you impress and delight clients, even if you aren’t yet the best in the industry.

With the right expectations, you’ll get referrals and repeat customers again and again.

How do you set expectations in your business? Let me know if the comments below!


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Video Transcript:

Hey, Julie here and today I want to talk to you about how to wildly impress your clients even if you’re not yet an expert.

There’s a little secret here and this is going to be really short because it’s actually very simple.

Everything about the relationship with the service provider and the client boils down to expectation.

So your job as a service provider is to set an expectation that you know without a shadow of a doubt that you can meet or exceed. So you don’t have to be the best, as long as your expectations are equal to your skill you can impress. Wildly impress. Especially because you can over deliver and just delight your client.

Let me give you an example: So there was this copywriter and he was in a marketing agency in New York and he had to write a jingle for a really bad restaurant. And he was so afraid that if he wrote a jingle and made everybody feel like they couldn’t,  you know they couldn’t wait to eat these yummy tacos that they would watch the commercial and then they’d go into the store and

realize the food isn’t good the atmosphere isn’t great and he was really stressed about this and he didn’t want to hurt the business.

So do you know what he did? Instead of saying no I’m not going to write a jingle he wrote a jingle that set the expectation of the customer.

He wrote a jingle about how tacos are messy and how it’s not a good taco unless it’s like falling apart and it’s you know dripping all over your clothes. He created a very simple kind of cheesy jingle that really dialed down the expectation that the customer was going to have about the restaurant.

So they heard the jingle and they thought,  “I’m gonna go to this place and I’m not gonna get pretty food. I’m gonna get a greasy drippy taco because those are good tacos.”

The crazy thing is the jingle worked, and people came in with the right expectation and then they came back. And so that’s a really powerful lesson.

How you as the contractor can set the expectation for the client whether you’re a beginner or an expert, so that they know what they’re getting and that they understand the context and the boundaries around the deliverable.

Then your job is to meet that expectation or exceed it and then you are sure to get great referrals and repeat customers again and again and again. Even if you’re not the best in the industry yet.

I know the best conversations happen after the camera stops rolling so if you have a question or comment about how to set expectations in your business leave a comment below and if you’d like videos like this please go to and you can watch more.