August 2018 Archives

Hourly vs Value-Based Pricing for Freelancers

Hourly vs value-based pricing is often a hot topic debate in the freelance world

While it’s easy to say you’ll work X number of hours for Y amount of pay, is this really what’s best?

As you grow in skill and accuracy, you’ll start to complete tasks faster than before.

This leads to you completing the same number of tasks in less time and getting paid less overall to do it.

You’re getting penalized for being good at what you do.

Using set rates and packages can create a value-based pricing system to combat this dilemma.

In this lifestyle episode, I break down one story from my college days where a college professor told me I couldn’t possibly get an “A” in the class if I didn’t spend at least 8 hours on homework each week.

Needless to say, I wasn’t happy with my A-quality work receiving an F, and I was going to fight tooth and nail to battle the broken system.

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Video Transcript

Hey guys, this is Julie here doing another lifestyle episode.

I have a story I wanted to tell you guys, that happened to me in college and I think it depicts some of the problems that we have in business today about hourly pricing versus value-based pricing.

I was a sophomore in college and I was a real goody two shoes. Like I got A’s all the time and I had this ethics professor, I had an ethics and philosophy class.

And he completely through all of us for a loop on the first day of class because he said, listen, guys, you know how you get graded A, B, C, D, and F?

And we’re like, yeah. He’s like, well, this is how it’s gonna go in this class.

If you commit to doing eight hours of homework a week, you’ll get an A. Seven hours will be a B. Six hours will be a C. Five hours will be a D and four hours will be an F.

He’s like, all you have to do is do eight hours of homework or work from this class a week and you’ll get an A.

So I was like, you know, a know-it-all, excuse me, what if it takes us less time to do the homework, are we going to get an F?

And he’s like, well you should spend the full eight hours? And I’m like, but what if it doesn’t take me that long?

And he didn’t really get it. So as the semester wore on, I started to be a complete smart ass.

So I would do the project and it would take me, let’s say it was a paper and it took me four hours, maybe even three. I was really fast. I’ve always been fast and I’d go in, I’d hand the paper in.

And I’d get comments back that were like, “this is an incredible paper. You could write this course.”

You know, just like major, major compliments.

And then I’d go up to him and I’d be like, “this took me three hours.”

And then he’s like, “well you need to think of more things to do.”

And as the semester went on, I realized I was getting penalized for being fast.

So I took on extra credit. Still didn’t amount to eight hours a week. By the end of the semester. I told him, “listen, listen, Mr. Professor, I’m not gonna lie. I’m not going to put that. It took me eight hours a week. It only took me four. I’ve done extra credit. I’m not really sure what you want me to do. Do you want me to spend three hours writing a report and then six hours changing the font and call it like nine hours of work?”

The long and short of it was I started to attack his grading system. I told him it wasn’t fair, it wasn’t right. I was being penalized for being fast and efficient.

He disagreed and we got in a huge argument and sure enough at the end of the semester, I handed in my time sheet because that’s what we had to do and I handed it in and it was the equivalent of four hours of work a week.

I had all A’s all the way up until this point in college and I got an F.

Well, I was not happy. He was very angry that I had pushed him up against a wall and he said, I had no choice. You were the best student in the class, but I have to give you an F.

And he was psycho that he thought this was okay. So I went to the head of the college and I said, I want to contest my F, and he said, okay, but you have to go through these big proceedings and it’s like college court. I didn’t know there was such a thing.

It took me five months and I went through a panel and teachers. I asked in the middle of the proceedings, I said, “has any student ever won?” And they said, “well one student one, once they got their C- turned to a B+, but otherwise no students don’t even win.”

I spent five months pleading my case and stating my arguments, and I remember the day that the fax came in on my mom’s computer at work and it said from the provost, your grade has been turned from an F to an A+.

It was the first time in university history, a student had ever won such a dramatic difference in grades and I thought this was a great story to tell at Thanksgiving, but now as a business owner later, I realized what I was fighting against was this idea of hourly pricing, that the faster you work, the more penalized you get.

So if you are pricing per hour, stop, start thinking in value and packages and results.

And I hope that story… You remember that story of the Crusading College Julie trying to overturn.

Turns out Mr. Professor had to go take a sabbatical.

I didn’t. He didn’t get fired. He didn’t get fired. He just took a sabbatical because fighting with me for five months, tired him out.

If you like these lifestyle episodes and you want more, let me know in the comments below and if you don’t and you want to just hear marketing, let me know that too. You can find more videos like these over at Juliechenell.com

Episode 20: The Crystal Ball Of Success

How can you tell if you’re going to succeed at the online business game? After working with thousands of students, I’ve started to see patterns in the people who succeed, and the people who don’t.

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Full Transcript:

This is Julie, I hope you’re doing amazing today. A little beef to pick. So a lot of you know I run Create Your Laptop Life. It’s a membership community. It’s for service providers or course creators who want to live from their laptop and they get to join the group. They get to. You get weekly coaching for me, plus a bunch of training and all kinds of extra perks, so I run that.

If you’re ever interested in that, you can go to createyourlaptoplife.com to see what that’s all about.

I also have my Digital Insiders. These are my high-end mastermind people. It’s a small group. There’s about 50 of them and they are getting more one on one access to me. I also have an additional 600 people in the Two Comma Club coaching program, which I run with several other coaches that are hosted by ClickFunnels, so this is all to say that if you put all of those groups together, the 502 CCX, the thousand people in Create Your Laptop Life, the 50 people that are inside of my Insiders, plus all my digital marketing students as well.

I’ve talked to thousands of people and it’s funny. I can very, very quickly and easily figure out who’s going to be successful and who isn’t just based on a few things. So I figured you guys might want to know what that is because if you want to get started with a laptop life if you want to build a business, you want to build an online business, especially if you want to be successful. There are some things that you need to know before you get started.

Welcome to the create your laptop life podcast where entrepreneurs all around the world come to learn how to market and grow their online business right from their laptops. Wherever they are. We don’t have traditional nine to five jobs and we don’t want them because financial and lifestyle security and freedom is too important to us. We know the world is changing for the better and that the freelance and entrepreneurial economy is the cleaner, greener, smarter way to work for both families and businesses. My name is Julie and this podcast will teach you everything you need to know about creating and growing your laptop life.

The first and foremost thing that I think that much of the internet marketing community is responsible for is we’ve made it look way too easy. And I take beef with that. I feel like in my marketing I really want to kind of switch the narrative because right now it’s like, “it’s the easiest thing to do. Make thousands of dollars online in just a few days,” and just this perpetual, like, “look, I made a million in three months. Look, I made $30,000 my first month.”

Just this constant barrage of money, money, money, fast, fast, fast. And while there are people who do it does happen fast for them. There’s often some effect underneath going on. Maybe they’ve been preparing for a while. Maybe their mindset is right. Maybe they’re ready and willing to do whatever they have to do. You know, there’s like other pieces involved. It’s not just like that quick magic bullet.

So I can tell immediately if someone’s going to be successful based on how quickly they assume that they’re going to be profitable. So if I see someone come to me and they join any of my communities and they say to me, how fast am I going to make my money back? You’re not going to be successful. If that’s the first question you’re asking.

You’re just not. It’s not like how fast can I make my money back? Usually, if you’re asking that question, it means that you are in such a difficult financial position. You shouldn’t probably be buying whatever you’re buying and that’s because you need to figure out how to make money so that you can invest in the business and the skills that you want to grow long term.

I can give you a perfect example. 2014. I was running a business. It was not enough to support me so I could have done to one of two things. I could have gone and like found some guru selling a $10,000 program and ask them how fast am I going to make my money back. Right. But that probably wouldn’t have been the right thing to do. Instead, I got a part-time job. I actually became a full-time job at a college so that I could make money and pay the bills. And then I moonlighted my business and I used any extra money that I made from my business and I put it back into my business.

Okay. So there is no shame. There’s no harm, there’s no problem with working a part-time job, working a full-time job, doing whatever you need to do so that you can make an investment into what you want to be as part of your financial future.

So, you know, that’s not to say. I mean, there are plenty of stories of people who literally spend their last dime and they just, you know, put it all on the line and they’re like, alright, I’m doing this as it’s do or die, and then it works. Right? And then that’s the story that we herald. That’s the story that we are like, “look how amazing that was. They spent their last thousand dollars and it turned into 10 million.”

But for most people, when you want to grow a business, you need to see your business as a living, breathing investment. It’s like you wouldn’t have a baby and be like, all right, well before I get pregnant and have a baby, how long am I going to have to nurse this thing before I’m going to get my, my dues back? Like how long before I’m going to make my time back? Right? That’s not how you see it because you know that it’s an investment.

Same thing with marriage. When you get married, your first question out of your mouth isn’t, well, how soon am I going to feel amazing again? Like what’s in it for me, right? Because you know that anything worth doing, guys, anything worth doing, any sort of business investment that’s really legacy, that has long impact, that creates a financial wealth and freedom is a long game period. It just is.

Can you make money in 30 days on the Internet starting from zero? Yes, yes you can. Can you make $10,000? Maybe. Is it more realistic you’re going to make maybe a thousand or 2000 if you have zero skills and nothing but a computer and you know nothing. It’s most likely that first 30 days. If you follow the plan that I lay out and Create Your Laptop Life, maybe you’ll make $500 bucks. Maybe I’ll make a thousand. I’ve had people make $5,500, but the reality is that that’s still not your long-term legacy financial freedom business. You’ve got to go in it for the long game.

So if you’re about to buy something and you cannot afford it, unless you’re willing to go in at it like, “okay, this is an investment and it’s part of what I’m growing.” If you’re going in and saying, how fast am I going to make my money back away slowly and go get a part-time job so that you have the money to invest because businesses take money, they take money and they take time. So that’s one of the biggest things I can see about someone who’s ready to be successful or who’s going to be successful. They don’t ask that question.

The second thing that I see in people who make it are the people who are not afraid to fail. They’re willing to take imperfect action. They’re willing to do things that they don’t fully know how to do quite yet but are going to try anyway. They have no problems asking for help when they get stuck.

These are people who are not going to sit in the closet for six months writing up an elaborate business plan or people who are paralyzed for an entire year not afraid to do anything because they don’t feel like they have enough information yet.

The people who are successful know that the fastest way to success is to get the first failures out of the way so that failing fast, it’s a. it’s a real thing. You guys, it’s legit like you want to fail as fast as possible because those first failures, you’ll never have to do them again, so why not get them over with. At least that’s what I think.

The third thing that I see in people who are successful are people who attached themselves to people rather than theories, ideas, and products. If you see business as the process of attaching to people, you’ll be successful.

And what do I mean by that? Because in business it’s really just about people, whether they’re your customer people or whether they’re your colleague people, right? Because as a business owner, you need both. You need customers, but you also need colleagues. You need people who can refer you. You need people who you can collaborate with, future business partners. You need people who can support you in your launches. You need those kinds of people, but you also need students and clients and customers and all those people as well.

Business is the business of people. If you come into this space and you’re just like, oh, I’m going to build a membership site, or I’m going to build a course, or I’m going to do this, or I’m going to do that, and it’s all about what your going to do and what kind of container you’re going to be in. It’s a membership or it’s a course or you’re super attached to a specific product or a formula. Very rarely is what you’re attached to at the beginning. What you’re attached to at the end, what you think you’re going to do when you start is not what you end up doing as you go along.

And so if you attach yourself to people, those relationships pay dividends. Even if your course or your concept, your product changes again and again and again. So those are three things. Look at yourself critically and honestly as you’re working towards the business of your dream. Are you always asking how fast am I going to make my money back? Are you in that kind of mindset where you’re not seeing your business as a long-term investment, a longterm game that’s going to give you the impact and the legacy that you want?

Are you willing to fail fast? Are you willing to take imperfect action? Are you willing to not be good at something? I know there’s some guy I can’t remember. I don’t know if it’s Tony Robbins. Golden. I don’t know… of those big names. They say, most people are not willing to suck at something long enough to become good at it. Maybe it’s Myron Golden who says that, but it’s a great line.

Are you willing to suck at something for a long time in order to get good at it? So that’s the second thing. And the third thing is that business is people. Business equals humans. Whether they’re customers and clients or collaborators and colleagues and JVs, your number one investment in your time and your energy and your resources should be in the development and the relationship that you build with people more than anything else.

So you have those three things. It’s a very, very strong likelihood that you will succeed because skills are easy to come by. There’s always new products, new ideas, new opportunities, but those three characteristics are characteristics you need to take with you, no matter where you go or what you do. Thanks, guys. Appreciate you. Talk soon.

If you’re ready to create, grow, scale your online business, you can go to createyourlaptoplife.com/podcast and get a free plan on how you can get started today.

Balancing it All Create Your Laptop Life Podcast Aug 24, 2018

Episode 19: How to Crush Paralysis & Indecision

Coming to you from Boise Idaho today where I dive into how I “unstick” myself from indecision and paralysis.

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Full Transcript:

This is Julie. I hope you are doing amazing. It’s been a little while since I did a podcast. I have been in Boise, Idaho for the past couple weeks. In fact, I’m still here now. Finally sitting down to record a podcast. It’s going to be really short, but I think it’s important.

Part of the reason why I haven’t had time is that I’d been half vacationing with my family and also working at ClickFunnels headquarters for the past couple of weeks. There was a big 2 CCX event. There’s lots going on all the time. I’m not going to lie. It’s been a struggle to catch my breath and to keep a lot of my regular routines going. But I wanted to talk to you today because coming out here, you, I feel like I’m perpetually crippled by opportunity.

There’s always things that I can be doing. There’s always new possible relationships, new opportunities, new product ideas. I don’t know how many of you feel that way in your business where everywhere you look there’s a path you could take there, something you could do, there’s a way you could go and some people love having all that opportunity in front of them.

Other people get really anxious and they feel almost crippled by opportunity. If you’ve not had that feeling, that may sound really weird. But being crippled by opportunity is painful because oftentimes what it does is it completely shatters your ability to move forward. It stops your creative flow, it stops your productivity.

So there were some specific things that I was trying to sort of iron out in my mind, as far as where my future is, where I’m going, what I’m doing, where I put my time and energy. Just big questions and small questions.

So oftentimes when you’re paralyzed or you’re crippled by opportunity and you don’t really know which way to go, the instinct is to stop and to just kind of stand at the fork in the road and just constantly go back and forth thinking about which way is better.

Pros and cons. Should I do this, should I do that? And actually, that’s one of the worst ways to deal with what I think would be paralysis or indecision. I honestly feel like when you move in a direction, it’s easier to move in another direction. What do I mean by that? When you are paralyzed and you’ve stopped, you’re not in, right? Alex Charfen, who I don’t know how many of you guys listen to his podcast, his Momentum Podcast, but he talks about momentum all the time.

So when you’re paralyzed with the decision, you’re standing still. You have no inertia, you have no motion, you have no movement, and the reality is that if you begin moving in a direction, even if you’re not sure if it’s the right direction, the very act of movement and action, that momentum, that inertia, if you decide that you’re going down that road and it’s the right decision, well great.

The momentum has already started, right? You’ve already got that movement, you’ve got that inertia. So you just keep going and if you start walking down that road and you realize that that’s not the right road for you… or there’s something that feels off about it, switching back to the other road is not that hard because you’re already in momentum, you’re already moving.

So you’re just, it’s easier for something that’s in motion. What does that Newton law, I’m going to just totally massacre it right now, but an object in motion will stay in motion. And so I remember this back in my days where I was, you know, very, very much ingrained in my religious community. And I remember whenever someone would come to the church or to a group with like a prayer request, right? Like paralyzed, like they have a decision to make.

In my world, it was like, should we have another baby? Should we take this job? Should I marry this person? Big, big life decision type things. The answer would always just start moving in a direction. And if it’s the right direction, you’re going to feel a sense of peace about it. You’re going to feel grace, you’re going to feel supported. If you start moving in that direction and it’s not the right thing, it’s much easier for you to really just kind of switch where you’re going once you’re already moving.

So what does that have to do with business? Basically, it has to do with, you know, when you’re doing something as small as building a funnel or launching a course or you’re not sure if you want to serve that person or a different type of Avatar. Start moving. Just move in a direction because that momentum is the thing you need to either keep going down that path or use it to switch paths. But standing at a fork in the road and not doing anything is only going to lead to more paralysis, which will just start to pack on tight and then you’re going to get completely choked up with your creativity, with your ideas, with your ability to actually make a major change in your life.

So this trip for me to Boise was partly that. It was moving in a direction to try to break out of some paralysis that I have been feeling personally. So it’s been an amazing trip. I’m looking forward to getting back to Connecticut in the East Coast time zone because I’m just going to say this, I’m sorry for anyone who lives in Mountain Time, but you’re always two hours behind everything and one in Connecticut. I feel like I have two extra hours every day on my work day.

So really looking forward to having those two days back. As always, super, super busy. I got some amazing feedback from you regarding my last episode, how to give people an Aha moment. If you haven’t listened to that one, go back and listen to it. Lots of people really liked that one. I appreciate you all and I will talk to you back when I’m in Connecticut. Talk soon, guys,

if you’re ready to create, grow, scale your online business, you can go to createyourlaptoplife.com/podcast and get a free plan on how you can get started today.

Digital Marketing Funnel Building Aug 21, 2018

Planning a Sales Funnel Workflow

Whether you’re building a sales funnel for yourself or others, a solid workflow is crucial to a successful project.

In this episode, I dive into my proven sales funnel workflow that includes…

• Pre-Design Phase
• Design Phase
• Testing & Launch Phase

Make sure everyone involved in the project is on the same page by completing each step in all workflow phases.

This plan will help you create the vehicle to market the product, not the product itself. So if you’re the product creator, make sure you either have the product created before tackling your sales funnel, or add more time to your project timeline to get everything done.

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Video Transcript

Hey guys, Julie here today and I want to talk about funnel workflow, so maybe you have decided that you’re going to build a funnel, or maybe you just got hired to build a funnel and you’re just like, oh my gosh, all the things. How do I make a great workflow? So this is my workflow that I’ve done with hundreds of clients and now you can do it too.

So, the first one is called the predesigned phase. This is really, really important. Do not skip this step because this will make everything go more smoothly.

So the first thing you want to do is you want to have a strategy call.

If you are the client, you want to have a strategy call with your team.

If you are the marketing agency, you want to have a call with your client.

You want to map everything out, make sure that the flow is all what you want. You’re all in agreement on the campaign objectives and what’s going to be sold in the funnel. So that’s the first thing.

The second thing that you want to do is you want to collect all the brand assets. You want to have an agreed upon. What fonts are we going to use, what colors are we going to use, what logos do we need for what products, you know, basically get all the brand assets together because you’re going to need them for the pages, the order forms, the ads, everything.

The third thing that you’re going to talk about, is copy and scripts.

This is a huge part. There’s a lot of copy in a funnel. So you want to get a good idea of all the copy you’re going to need from ad copy, landing page, copy, sales page copy, or even the order confirmation copy.

And then don’t forget, there’s also emails that fire emails that nurture people, fulfillment, emails that fire when people make purchases, instructions on what to do.

So this is like emails, pages, instructions, and then ads. Okay?

You’re also going to need to talk about scripts, video scripts, so videos for things like on your OTO pages or your landing pages if you have videos, and then also webinar scripts and video ads.

So you want to get together and make sure everybody understands all the copy in the scripting that has to happen, and then you want to complete that.

So once you’ve done your strategy, you’ve collected your brand assets and you’ve written all the copy and the scripts. Now you can go to the design phase.

So I do design phase like this. The first thing I do is wireframing. Now, this is an old web design term that I just used for funnels because funnels are web pages basically.

And what I do is I actually build out the funnel in ClickFunnels. So I pick all the different types of pages I’m going to need and I take all the copy and I just place it into the page.

Now I actually create wireframe templates. So if you’re an agency, you should absolutely create templates that you can just put the copy in. And so then you have a general idea of where graphics are going to need to go and all that kind of stuff.

So you do wireframing first and then you do what I call set design.

And set design is when the head designer, whoever is the head designer is going to go in and create the first four to five sections of the most complicated page in the funnel.

And they’re going to set the design, they’re going to set backgrounds, they’re going to create the graphical look.

And then once they’ve set the design, the rest of you, the team, whoever it is, are going to carry out the design. So now that the design and the idea is really implanted, the client has agreed you carry out the design along every other page and it’s much, much easier now because you’ve kind of set the whole vibe and feel.

Once that’s done, it’s time to do integrations. Alright, so you’ve wireframed, you’ve set the design, you’ve carried out the full design. Now you’re going to do integrations.

This includes things like getting the right domain hooked up, getting the right payment processor set up okay. It includes things like attaching an email service provider or if you’re using Actionetics, getting all of the smart lists set up in Actionetics.

That’s ClickFunnels. By the way, if you’re using ClickFunnels, which you should use all of the like nitty-gritty building type things.

You also want to check the SEO and the metadata of all the pages. Make sure they’re not set to the defaults, set them so that they look good.

And you also want to set up the products and make sure that the products are hooked up however you’re going to deliver that.

Maybe you’re delivering them on Teachable or Kajabi or you know, set up the products and get all of that nitty gritty stuff done.

The final thing that you want to do is the email sequencing. So place all your emails in whatever you’re using, make the automation and make sure it works with the funnel.

The last phase is testing and launch. Okay, so you’re going to want to test the funnel and make sure that everything’s working.

Make sure that the pages all go, you know the steps, work, the emails fire, all that kind of stuff, so test the funnel and get that ready.

Then the next thing that you want to do is put together your traffic campaign. So where are you going to get traffic for your funnel?

And so usually for most people, this is where they start talking about Facebook Ads, so now they’re planning what ads are going to go where and what and how. So a lot of people do Facebook Ads, but you could do other things.

You could launch it to your email list. You could do Instagram, Pinterest, so here you’re putting together your traffic objectives.

Now what happens in this stage is sometimes you come up with this brainiac idea that you want to send Facebook traffic to one funnel and then you want it to expire and then you want to send them to a different price point.

You want to do crazy things like that. Once you get all of this done, you may want to duplicate your funnel for different objectives,

like, ooh, we’ll make a version of it for Pinterest or Instagram, so once you have that, make any last modifications or duplications to your funnels for tracking.

All right, that’s basically what you want to do there and you don’t want to do that till the very end til you know exactly how the campaigns are going to work and when you have this all set because you don’t want to duplicate anything and then realize you have to make a change because now you have to make a change twice or three times.

All right, so that’s the funnel workflow. That’s how it works.

People ask me all the time, how long does this take? You know you can do this if you’re crazy in 48 hours. I typically did six to eight weeks, and remember this is only about designing the vehicle for the product, not the products themselves.

If you are the course creator or you’re the client, make sure they understand that this happens and this doesn’t really have to do with the actual content.

So if they have to create the content as well, sometimes that can double eight weeks and it can make it all the way up to 16 weeks depending on how big the program or the course is.

So I hope this helps. I hope this gives you the flow of how to build a funnel and so you can get out there and start making money.

Digital Marketing Aug 14, 2018

3 Tips to Create Irresistible Lead Magnets

Outshine the competition and make your lead magnets absolutely irresistible, even when you think everything’s been done already.

In this episode, I give 3 of my best tips for…
– creating amazing lead magnets
– making them stand out in the crowd
– real-life examples using these tips.

Plus get a bonus tip about using your niche!

Get ready to see your email list grow and your cost per lead to go down just by using these tips.

If you’re thinking about creating a lead magnet and you’re not sure what to do, head over to the Julie Stoian Live Facebook Page for inspiration and ideas from others.

Subscribe to Facebook and YouTube to get instant updates when new episodes are posted!

Video Transcript

Hey guys, this is Julie here. Today and I want to talk to you about how to create a lead magnet even when everything’s been done already.

The first tip I have for you is really pretty easy. If you’re in an industry where there’s a million lead magnets, go look at them and think about ways where you can outdo them.

So if you see 10 top Facebook Ad tips or 10 ways to groom a cat, make it 50, make it 75, make it 100.

Some of my best lead magnets are things like 250 deals that I found around the Internet for you for free. That converts really, really well. I had a client who did 191 Facebook groups to join. She got great cost per lead.

So outdo your competitors with just sheer numbers and share content and volume. So that’s the first tip.

The second thing is find something that you offer that’s paid and make it free in a drip style. So I have a Facebook Ads masterclass. You can get the five days for $9, but you know what?

You can get it for free as long as you wait every 24 hours.

This idea comes from those in-app purchases that you do when you’re like playing games like Farmville, Castle Hill.

Not that I know from experience, but I also know from experience that I wanted my crops to grow faster. I wanted my cows to get fatter faster, and so inside the app, it would ask me if I wanted to buy things to make it go quicker.

So if you have a great product and it sells really well, create a free version of that and then you don’t even have to create a new lead magnet.

Now what you can do is use what you’ve already got, drip it out, and then tell people, hey, if you want all of this content in one shot, pay me a few dollars. So that’s the second tip.

The third way to create an irresistible lead magnet is to help save people time.

So content is awesome, but if you can give them swipe files, templates, things that they can use over and over again, it feels more like an actual deliverable and they’re more likely to opt-in.

So rather than just a seven-day email course on how to do Facebook ads, give them the seven-day course plus the copy and swipe files that they can use in their own business.

And if you are trying to come up with a lead magnet, sometimes it’s better to niche down.

So if you’re a marketer and you want to create a good lead magnet, create a good one for a life coach or for a local business.

When you niche down, your lead magnet already becomes more powerful than just the generic ones that are out there and you’re more likely to get people to opt-in.

I know the best conversations happen after the camera stops rolling. If you’re thinking about a lead magnet and you’re not sure what to do, leave a comment below and I’ll be sure to get back to you.

I know brainstorming lead magnets can be hard, but with all the ideas in the comments, you’re sure to come up with something that’s going to outshine the competition.

And if you like this video and want more hacks and strategies, you can go to Juliechenell.com all my videos are there. I’ll see you soon.