Copywriting is the single most important skill you can learn if you’re looking to get into digital marketing and sales funnel creation.
Time and time again I’ve seen “ugly” and poorly-designed landing pages convert because the copy is just so good.
Copywriting can also be one of the most intimidating things to learn, but it doesn’t have to be!
In this episode, I share my top tips for getting started as a copywriter for digital marketing and sales funnels.
Be sure to comment below or over on Facebook if you have questions about getting started as a copywriter.
Hey, Julie here, today I want to talk about copywriting 101. If you’re looking to get into digital
marketing or funnels, you know that copy is the single most important skill that you can learn and it’s also sometimes one of the most intimidating.
My recommendation is if you want to get started with copy that you first look up a bunch of long-form sales letters in all different kinds of industries. So pick some from real estate, from making money online, from health and from various topics and once you get those sales letters, your job is to rewrite the sales letter. So put it in something simple like a Google Doc.
Copy all the text and then your job is to rewrite the sales letter. But do it for something completely random. Maybe change it to selling pens or selling shoes. Think of something really really random and kind of difficult to sell and rewrite the entire sales letter using the same form structure and words and try to sell your object.
Secondly, when you’re starting out with copywriting, you don’t have to start from scratch. I recommend that you start to gather a bunch of swipe files. So you look up things like in your junk mail when the mail comes. Grab the headlines. Grab the things that catch your eye and catch your attention. The same thing goes for ads on Facebook or sales letters other funnels that you’re in.
Anytime you see something that you like go ahead and create a resource pile because I find that when I’m writing sales copy, I often go back to the same emails the same subject lines and just tweak them.
And here’s a cool little tip: if you’re writing in the let’s just say you’re selling a real estate course. Sometimes I deliberately look for sales letters in a completely different industry because I
find that there’s some fun connections.
So let’s say I go and look up one of my sales letters in the health niche and it’s like how to lose 20 pounds in 30 days. I take that headline, I take out the parts about it that our health-related and I try to rewrite it for real estate. And this can create some fun play-on-words and help you think about ways to say things that you might not have said in the first place.
The next thing is when it comes time to actually describe your product there are three things you want to focus on. Most amateur copywriters focus on one or two but there are actually three.
- You want to describe the features. So whatever it is you’re selling, is it what is it? Is it a book? Is it a course? Is it a program? so outline what those actual things are. The deliverables that they receive when they buy. that’s step one.
- The second step is to talk about the benefits. What are the ultimate results and goals of whatever it is they’re buying? What are they going to get out of it? What is the payoff? Make sure you describe that.
- Most people stop at features versus benefits but there’s actually a third step. And the third step is meaning. And that is writing about why those benefits matter. So if you’re talking about doing a real estate course the features might be eight modules workbooks some video lessons. Maybe a call the benefits might be that they can get their real estate business up in 30 days or less. It might mean they can get more leads. They can close their first deal… Those are the benefits. The results. But why is that meaningful to a real estate agent? Maybe it’s meaningful because they want to take a family vacation or because they want to help put their kid through college.
So describing features, benefits, and meaning make your copy that much more powerful.
Finally, don’t forget the two most important things in copy which are scarcity in urgency. So whether it’s a limitation of time a limitation of quantity or a limitation on price, you want to try to hit at least one if not all three of those different types of urgency and scarcity. People need a reason to act so give them one. So whether it’s the price goes up, the bonuses expire, enrollment goes away or there’s only 10 or 15 people allowed, try to find the urgency and scarcity and make it believable.
I know the best conversations happen after the camera stops rolling, so if you have a question about getting started as a copywriter leave a comment below and for more videos like this you can go to Juliechenell.com.