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  • ABOUT
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  • WORK WITH ME
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  • CONTACT
Building An AI Policy For Your Business

Building An AI Policy For Your Business

by Julie Chenell | Feb 2, 2025 | Business Strategy

It’s time for me to create an AI policy. And I would argue…. If you’re in an industry massively disrupted by AI already, the time is now for you too. If you’re in an industry mildly disrupted by AI, you might want to consider for the near...
Building An AI Policy For Your Business

How the Hell Did ChatGPT End Up Sending Me a Client?

by Julie Chenell | Jan 22, 2025 | Digital Marketing

(And What That Means for All of Us) I was sitting in my office the other day, minding my own business (literally), when an email popped into my inbox from someone named Rebecca. She wrote, “Hey Julie, I’d love to schedule a call.” When we got on the call, I...
I hated this phrase – but here is where I landed

I hated this phrase – but here is where I landed

by Julie Chenell | Aug 3, 2024 | Balancing it All, Featured

Deep down the rabbit hole of X late one night, I found what appeared to be a very healthy and ripped, Andrew Tate following, entrepreneurial man who posted, “How you do one thing is how you do everything. This is why I won’t buy from successful people...
Why Experts Struggle To Get Noticed & Bad Marketers Get All The Attention

Why Experts Struggle To Get Noticed & Bad Marketers Get All The Attention

by Julie Chenell | Jun 12, 2024 | Business Strategy

The hypothesis to why so many marketers end up disappointing people and why so many truly great experts never get noticed or wealthy with their programs. Think of marketing and teaching like this: There is the outside of a house and the inside of a house. The outside...
3 Brand Types That Will Open Your Eyes To The Business You Want!

3 Brand Types That Will Open Your Eyes To The Business You Want!

by Julie Chenell | May 21, 2024 | Business Strategy

In the online business world, there are three distinct types of brands. Type 1 – The Personal Brand This is your classic Marie Forleo, Jenna Kutcher, Rachel Hollis type of brand. Focused on the person, their platform, expertise, etc. It’s common to have...
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JULIE’S HOT TAKE No. 372654
Running a business can’t take a backseat to your other commitments if you want it to succeed.

I didn’t lose my business in the downturn. I lost my business worth being tied to the revenue chart.

100 clients → 65. Four years. 2021-2025.

By every financial metric, that’s a downturn. Divorce, stress, a new relationship, energy going into Funnel Gorgeous instead of marketing - the “find new clients” knob was basically off.

But here’s what I didn’t do: I didn’t quit. Didn’t ghost my content. Didn’t confuse my audience with 7,000 new directions.

I just kept coaching. Kept posting. Kept serving whoever found me. For four years.

Then the algorithm gods and one shoutout collided, and I woke up with 6,000+ new followers. They found an account that was there - steady, consistent, present the whole time.

I cannot tell you how many people said _”I found your account, and proceeded to binge everything I could. Your book. Your reels. Your podcast. Everything.”_

The new clients I have today weren’t just because of the shout out (though that was the match for SURE).

The new clients came because when that fire was lit, I had kindling everywhere.

I hope that stirs hope in you today. Now go put down some kindling. ❤️

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Open post by juliecchenell with ID 18080163278301253
I didn’t lose my business in the downturn. I lost my business worth being tied to the revenue chart.

100 clients → 65. Four years. 2021-2025.

By every financial metric, that’s a downturn. Divorce, stress, a new relationship, energy going into Funnel Gorgeous instead of marketing - the “find new clients” knob was basically off.

But here’s what I didn’t do: I didn’t quit. Didn’t ghost my content. Didn’t confuse my audience with 7,000 new directions.

I just kept coaching. Kept posting. Kept serving whoever found me. For four years. 

Then the algorithm gods and one shoutout collided, and I woke up with 6,000+ new followers. They found an account that was there - steady, consistent, present the whole time.

I cannot tell you how many people said _”I found your account, and proceeded to binge everything I could. Your book. Your reels. Your podcast. Everything.”_

The new clients I have today weren’t just because of the shout out (though that was the match for SURE).

The new clients came because when that fire was lit, I had kindling everywhere.

I hope that stirs hope in you today. Now go put down some kindling. ❤️

I didn’t lose my business in the downturn. I lost my business worth being tied to the revenue chart.

100 clients → 65. Four years. 2021-2025.

By every financial metric, that’s a downturn. Divorce, stress, a new relationship, energy going into Funnel Gorgeous instead of marketing - the “find new clients” knob was basically off.

But here’s what I didn’t do: I didn’t quit. Didn’t ghost my content. Didn’t confuse my audience with 7,000 new directions.

I just kept coaching. Kept posting. Kept serving whoever found me. For four years.

Then the algorithm gods and one shoutout collided, and I woke up with 6,000+ new followers. They found an account that was there - steady, consistent, present the whole time.

I cannot tell you how many people said _”I found your account, and proceeded to binge everything I could. Your book. Your reels. Your podcast. Everything.”_

The new clients I have today weren’t just because of the shout out (though that was the match for SURE).

The new clients came because when that fire was lit, I had kindling everywhere.

I hope that stirs hope in you today. Now go put down some kindling. ❤️
...

349 73

Here are the receipts!!

A couple of reels ago I told people that they need to adjust what happens at the top of their Stan Store sales pages.

One of my private clients went ahead and did what I suggested. She also removed all of the options on her link tree.

That was directly in relation to the advice I gave in another reel about why choice kills conversions.

She checked in with me and said she had her biggest weekend in a very long time. $700 on Saturday and $1000 on Sunday.

I love lazy, easy changes that make a huge return. Half of scaling is about subtraction. 💪💪💪

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Open post by juliecchenell with ID 18054132263545077
Here are the receipts!! 

A couple of reels ago I told people that they need to adjust what happens at the top of their Stan Store sales pages. 

One of my private clients went ahead and did what I suggested. She also removed all of the options on her link tree. 

That was directly in relation to the advice I gave in another reel about why choice kills conversions. 

She checked in with me and said she had her biggest weekend in a very long time. $700 on Saturday and $1000 on Sunday.

I love lazy, easy changes that make a huge return. Half of scaling is about subtraction. 💪💪💪

Here are the receipts!!

A couple of reels ago I told people that they need to adjust what happens at the top of their Stan Store sales pages.

One of my private clients went ahead and did what I suggested. She also removed all of the options on her link tree.

That was directly in relation to the advice I gave in another reel about why choice kills conversions.

She checked in with me and said she had her biggest weekend in a very long time. $700 on Saturday and $1000 on Sunday.

I love lazy, easy changes that make a huge return. Half of scaling is about subtraction. 💪💪💪
...

119 15

I low key embarrassed I’m paying attention to this class action lawsuit with Grant Cardone. 🫣🫣🫣

Please tell me it’s not just me.

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Open post by juliecchenell with ID 18111168997950595
I low key embarrassed I’m paying attention to this class action lawsuit with Grant Cardone. 🫣🫣🫣

Please tell me it’s not just me.

I low key embarrassed I’m paying attention to this class action lawsuit with Grant Cardone. 🫣🫣🫣

Please tell me it’s not just me.
...

147 80

Running ads before you feel “ready” is a little bit of a chicken-and-egg situation.

You need traffic to know what your funnel needs.

But you want to know your funnel works before paying for traffic.

My take? Build the best funnel you can with solid guidance, set a test budget you can genuinely afford to lose, and let the data teach you what to fix next.

Because your first campaign’s job isn’t necessarily to make you rich. It’s to give you answers.

And one important note: your ad creative is your targeting. If you don’t like the followers, leads, or buyers coming in, the creative is usually where I’d look first.

Want a second set of eyes on yours?

Comment AD REVIEW and I’ll send you my Claude skill that tells you who your creative is attracting- and how to elevate it.

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Open post by juliecchenell with ID 17958191865174978
Running ads before you feel “ready” is a little bit of a chicken-and-egg situation.

You need traffic to know what your funnel needs.

But you want to know your funnel works before paying for traffic.

My take? Build the best funnel you can with solid guidance, set a test budget you can genuinely afford to lose, and let the data teach you what to fix next.

Because your first campaign’s job isn’t necessarily to make you rich. It’s to give you answers.

And one important note: your ad creative is your targeting. If you don’t like the followers, leads, or buyers coming in, the creative is usually where I’d look first.

Want a second set of eyes on yours? 

Comment AD REVIEW and I’ll send you my Claude skill that tells you who your creative is attracting- and how to elevate it.

Running ads before you feel “ready” is a little bit of a chicken-and-egg situation.

You need traffic to know what your funnel needs.

But you want to know your funnel works before paying for traffic.

My take? Build the best funnel you can with solid guidance, set a test budget you can genuinely afford to lose, and let the data teach you what to fix next.

Because your first campaign’s job isn’t necessarily to make you rich. It’s to give you answers.

And one important note: your ad creative is your targeting. If you don’t like the followers, leads, or buyers coming in, the creative is usually where I’d look first.

Want a second set of eyes on yours?

Comment AD REVIEW and I’ll send you my Claude skill that tells you who your creative is attracting- and how to elevate it.
...

68 201

How to actually make your offer sell more in subsequent launches! This is part 2. One thing to note….

People often do the last two tips I mention in the video, but not the first.

And there’s a reason my advice goes in the order it does! You need high quality leads and buyers consistently growing or you’ll not be able to fight offer entropy!

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Open post by juliecchenell with ID 18066185564707680
How to actually make your offer sell more in subsequent launches! This is part 2. One thing to note….

People often do the last two tips I mention in the video, but not the first. 

And there’s a reason my advice goes in the order it does! You need high quality leads and buyers consistently growing or you’ll not be able to fight offer entropy!

How to actually make your offer sell more in subsequent launches! This is part 2. One thing to note….

People often do the last two tips I mention in the video, but not the first.

And there’s a reason my advice goes in the order it does! You need high quality leads and buyers consistently growing or you’ll not be able to fight offer entropy!
...

120 12

Every time you launch the same offer again, it performs a little worse. Not because it’s bad.

Most people read declining numbers as “my offer is dying” and panic-discount or abandon it. That’s the wrong read.

The read is: offer entropy is universal. It’s not a you problem. It’s a physics-of-launching problem.

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Open post by juliecchenell with ID 17999489501969524
Every time you launch the same offer again, it performs a little worse. Not because it’s bad.

Most people read declining numbers as “my offer is dying” and panic-discount or abandon it. That’s the wrong read.

The read is: offer entropy is universal. It’s not a you problem. It’s a physics-of-launching problem.

Every time you launch the same offer again, it performs a little worse. Not because it’s bad.

Most people read declining numbers as “my offer is dying” and panic-discount or abandon it. That’s the wrong read.

The read is: offer entropy is universal. It’s not a you problem. It’s a physics-of-launching problem.
...

102 12

Google put this slide up and I haven’t stopped thinking about it.

Commodity content is true - that’s what makes it sneaky. You can post accurate, helpful content every single day and still be invisible, because “true” is now free. AI writes true all day long.

What it can’t write: the shoe that collapsed at mile 400. The sewer line the realtor crawled herself. The grape juice test that killed a marble countertop.

The bar isn’t “is it true?” anymore. The bar is “could anyone else have said this?”

If yes → it’s a commodity.
If no → post THAT.

What’s the thing only you could say? 👇

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Open post by juliecchenell with ID 18328765057259580
Google put this slide up and I haven’t stopped thinking about it.

Commodity content is true - that’s what makes it sneaky. You can post accurate, helpful content every single day and still be invisible, because “true” is now free. AI writes true all day long.

What it can’t write: the shoe that collapsed at mile 400. The sewer line the realtor crawled herself. The grape juice test that killed a marble countertop.

The bar isn’t “is it true?” anymore. The bar is “could anyone else have said this?”

If yes → it’s a commodity.
If no → post THAT.

What’s the thing only you could say? 👇

Google put this slide up and I haven’t stopped thinking about it.

Commodity content is true - that’s what makes it sneaky. You can post accurate, helpful content every single day and still be invisible, because “true” is now free. AI writes true all day long.

What it can’t write: the shoe that collapsed at mile 400. The sewer line the realtor crawled herself. The grape juice test that killed a marble countertop.

The bar isn’t “is it true?” anymore. The bar is “could anyone else have said this?”

If yes → it’s a commodity.
If no → post THAT.

What’s the thing only you could say? 👇
...

644 77

The application funnel is the must-have funnel if you’re selling high ticket. The tricky thing about this one is that you can only use the application with warm traffic, so if you plan to go for cold traffic, you need something in front of it. A paid workshop, on demand webinar, summit, or event.

Plan to have 10% of people apply, with 85% showing up to the call, and a 35% or better close rate.

Don’t say the price on the application funnel. Leave that for the conversation. There are times when you can do that, but it’s usually because demand is high and you want the price to repel people. If you’re trying to get clients, save the price for the phone call.

After 3784 business audits, there are lots of nuances here. Thanks for reading my series. I’m unpacking it all in detail, plus covering some things I didn’t - at a free no pitch class on July 31st.

Comment FUNNEL to get the link! 👇

85 48
Open post by juliecchenell with ID 17885097390606110
The application funnel is the must-have funnel if you’re selling high ticket. The tricky thing about this one is that you can only use the application with warm traffic, so if you plan to go for cold traffic, you need something in front of it. A paid workshop, on demand webinar, summit, or event. 

Plan to have 10% of people apply, with 85% showing up to the call, and a 35% or better close rate. 

Don’t say the price on the application funnel. Leave that for the conversation. There are times when you can do that, but it’s usually because demand is high and you want the price to repel people. If you’re trying to get clients, save the price for the phone call. 

After 3784 business audits, there are lots of nuances here. Thanks for reading my series. I’m unpacking it all in detail, plus covering some things I didn’t - at a free no pitch class on July 31st. 

Comment FUNNEL to get the link! 👇

The application funnel is the must-have funnel if you’re selling high ticket. The tricky thing about this one is that you can only use the application with warm traffic, so if you plan to go for cold traffic, you need something in front of it. A paid workshop, on demand webinar, summit, or event.

Plan to have 10% of people apply, with 85% showing up to the call, and a 35% or better close rate.

Don’t say the price on the application funnel. Leave that for the conversation. There are times when you can do that, but it’s usually because demand is high and you want the price to repel people. If you’re trying to get clients, save the price for the phone call.

After 3784 business audits, there are lots of nuances here. Thanks for reading my series. I’m unpacking it all in detail, plus covering some things I didn’t - at a free no pitch class on July 31st.

Comment FUNNEL to get the link! 👇
...

85 48

Every high converting sales page I’ve written opens the same way: the dream and the obstacle, and then the resolution and the benefit.

Check your first screen on Stan store, especially on mobile. those two sentences are doing more work than the rest of the page!!!

Make the change and let me know how it goes. 💪💪

431 61
Open post by juliecchenell with ID 18124755934676586
Every high converting sales page I’ve written opens the same way: the dream and the obstacle, and then the resolution and the benefit. 

Check your first screen on Stan store, especially on mobile. those two sentences are doing more work than the rest of the page!!!

Make the change and let me know how it goes. 💪💪

Every high converting sales page I’ve written opens the same way: the dream and the obstacle, and then the resolution and the benefit.

Check your first screen on Stan store, especially on mobile. those two sentences are doing more work than the rest of the page!!!

Make the change and let me know how it goes. 💪💪
...

431 61

It’s not just you. I’ve got 85 private clients (currently) with 100+ over the last three years, and 95% of businesses who saw a crazy peak in 2022 have spent the last couple of years sliding into debt, loss, and worsening numbers.

There are a few things at play here:

• The post covid economy.
• The changing online market (it left its heyday somewhere around 2020-2021).
• The battle for attention (ever increasing).
• AI chomping through industries.
• Offer entropy. This is when an offer that crushes, slowly erodes over time as your market gets saturated.

That last one is important. Things naturally degrade. If you’re not innovating, improving, or getting new traffic, this is the NATURAL curve. Nothing is wrong with you or your business….

Only the mindset that said “This traffic/revenue is permanent.”

The good news is that 2026 is showing a different trajectory!! There are a lot of business owners seeing a return of their revenue! Cash injections. New audiences. More ideal attention from the right buyers. What are they doing differently?

It’ll make this caption too long. Comment HABITS and I’ll send you the habits they are doing, that you can do too.

Send this to a burned out business owner who needs some hope. 🫶

114 269
Open post by juliecchenell with ID 18142463188510410
It’s not just you. I’ve got 85 private clients (currently) with 100+ over the last three years, and 95% of businesses who saw a crazy peak in 2022 have spent the last couple of years sliding into debt, loss, and worsening numbers.

There are a few things at play here: 

• The post covid economy.
• The changing online market (it left its heyday somewhere around 2020-2021).
• The battle for attention (ever increasing).
• AI chomping through industries.
• Offer entropy. This is when an offer that crushes, slowly erodes over time as your market gets saturated.

That last one is important. Things naturally degrade. If you’re not innovating, improving, or getting new traffic, this is the NATURAL curve. Nothing is wrong with you or your business….

Only the mindset that said “This traffic/revenue is permanent.” 

The good news is that 2026 is showing a different trajectory!! There are a lot of business owners seeing a return of their revenue! Cash injections. New audiences. More ideal attention from the right buyers.  What are they doing differently? 

It’ll make this caption too long. Comment HABITS and I’ll send you the habits they are doing, that you can do too. 

Send this to a burned out business owner who needs some hope. 🫶

It’s not just you. I’ve got 85 private clients (currently) with 100+ over the last three years, and 95% of businesses who saw a crazy peak in 2022 have spent the last couple of years sliding into debt, loss, and worsening numbers.

There are a few things at play here:

• The post covid economy.
• The changing online market (it left its heyday somewhere around 2020-2021).
• The battle for attention (ever increasing).
• AI chomping through industries.
• Offer entropy. This is when an offer that crushes, slowly erodes over time as your market gets saturated.

That last one is important. Things naturally degrade. If you’re not innovating, improving, or getting new traffic, this is the NATURAL curve. Nothing is wrong with you or your business….

Only the mindset that said “This traffic/revenue is permanent.”

The good news is that 2026 is showing a different trajectory!! There are a lot of business owners seeing a return of their revenue! Cash injections. New audiences. More ideal attention from the right buyers. What are they doing differently?

It’ll make this caption too long. Comment HABITS and I’ll send you the habits they are doing, that you can do too.

Send this to a burned out business owner who needs some hope. 🫶
...

114 269

Day one of CEO week and if you were a fly on the wall, here are the problems coming up that might sound familiar!

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Open post by juliecchenell with ID 18079450523284813
Day one of CEO week and if you were a fly on the wall, here are the problems coming up that might sound familiar!

Day one of CEO week and if you were a fly on the wall, here are the problems coming up that might sound familiar! ...

141 13

This series is designed to distill 10 years, 10,000+ hours, and hundreds of client results into a simple framework for choosing the best way to sell your offer. I’ll do four parts. This is part 3!

When you have a product between $497-$2000, the webinar is the single best highest leverage funnel you can build. Does it take time, work, money, and practice? You betcha. Is it the most predictable way to scale income? 100%.

Can you do a webinar for something less than $497? Yes, you can. The reason I put that minimum threshold are for people running ads. It’s hard to be profitable when your webinar is less than $497 but if you have lots of organic traffic, go for it!

Can you do a webinar for something higher than $2000? Yes you can. You would just do an application (without saying the price) on the presentation. There are a few things to know about super high ticket offers which is why I’ll do a part four.

I have SO many examples of clients running these webinars profitably!

Let me know what questions you have in the comments below!

141 42
Open post by juliecchenell with ID 17977125351026777
This series is designed to distill 10 years, 10,000+ hours, and hundreds of client results into a simple framework for choosing the best way to sell your offer. I’ll do four parts. This is part 3! 

When you have a product between $497-$2000, the webinar is the single best highest leverage funnel you can build. Does it take time, work, money, and practice? You betcha. Is it the most predictable way to scale income? 100%. 

Can you do a webinar for something less than $497? Yes, you can. The reason I put that minimum threshold are for people running ads. It’s hard to be profitable when your webinar is less than $497 but if you have lots of organic traffic, go for it! 

Can you do a webinar for something higher than $2000? Yes you can. You would just do an application (without saying the price) on the presentation. There are a few things to know about super high ticket offers which is why I’ll do a part four. 

I have SO many examples of clients running these webinars profitably!

Let me know what questions you have in the comments below!

This series is designed to distill 10 years, 10,000+ hours, and hundreds of client results into a simple framework for choosing the best way to sell your offer. I’ll do four parts. This is part 3!

When you have a product between $497-$2000, the webinar is the single best highest leverage funnel you can build. Does it take time, work, money, and practice? You betcha. Is it the most predictable way to scale income? 100%.

Can you do a webinar for something less than $497? Yes, you can. The reason I put that minimum threshold are for people running ads. It’s hard to be profitable when your webinar is less than $497 but if you have lots of organic traffic, go for it!

Can you do a webinar for something higher than $2000? Yes you can. You would just do an application (without saying the price) on the presentation. There are a few things to know about super high ticket offers which is why I’ll do a part four.

I have SO many examples of clients running these webinars profitably!

Let me know what questions you have in the comments below!
...

141 42