This might be one of the most silly and irrational thoughts I battle…
And it’s not just me…it’s a TON of my clients and students.
“I don’t want to email or post too much because I don’t want to bug people. It’s so annoying!” How did I finally kick this habit to the curb?

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Full Transcript:

Hey everyone. This is Julie. It has been quite a long time since I did a podcast and I apologize for that. The last month and a half of my life has been just a crazy, crazy ride and not a good ride and not a ride I really want to ride anymore. For those of you who follow me on Facebook or on my email list, you know that, this past holiday season, thanksgiving has been very difficult on my family, partially because my daughter Eliana is really struggling with a lot of anxiety and depression and so I have been open about this because I really, really want to bring awareness to mental health issues. I have struggled with depression and anxiety in my life. I know a lot of my customers and clients have struggled with it as well and I think we all just get super squirrely around mental health issues. There’s a lot of shame associated with it and I really would like to see that just all go away and I would love to see the mental health community be supported in the same way other communities are supportive with diseases and other types of more physical disorders.

Anyway, this podcast today is not about that. However, I just wanted to give you a reason for my absence. The good news is that the support has been pouring in. So many of you have been super supportive of me sending me letters and emails and amazing comments on Facebook and Instagram, so I thank you so much for that. We’re also getting Ellie all the support she needs and so it’s just required me to take some time, which is why I haven’t been recording podcasts, but hopefully things are returning somewhat normal. So I wanted to talk to you today about something that really used to bother me a lot. It comes up every once in a while, but I’ve, I, I feel like I’ve really conquered it for the most part, but maybe you haven’t yet.

And it’s this idea about bugging people. Now. This might have been one of the most silly and irrational thoughts that I battled and I know it’s not just me, it’s a ton of my clients and students as well. We think a lot of email or post too much because I don’t want to bug people. It’s so annoying. Right? I remember the first time I had an epiphany about this thought. I knew logically that it was bullshit, but I couldn’t really figure out how to get rid of it, you know what I mean? And it was, I think it was on black Friday year or two ago and I knew that inboxes would be flooded with offers. I knew that the news feed would be crowded and I had this thought come around again. That was like, well, I don’t want to email my people. I don’t want to be a bother.

Now that I look back, I think I’m pretty certain it was also followed with a kind of a level of false humility sorta made me feel better. Like somehow I was better than others. I totally should’ve smacked myself. And it actually reminds me of some current marketers I’m seeing today who are ironically using these extreme marketing tactics to hate on marketers and marketing. But I digress. But after I had this thought, it hit me. I was like, me and millions of other people are going to be bothered anyway. In fact, we’re all going to be bothered every day until the end of days. So unless you plan to eliminate all technology from your life, go live in the woods with fairies and gnomes, which after the month I just had sounds like an amazing idea. We are all going to be bothered with advertising and marketing forever for ever now.

That year I never did get it together enough for a sale, but of course I did notice about 567 other offers for similar products hitting my inbox that weekend and that’s when I realized another universal truth. Not only would we be bugged forever until the end of our days, but people would continue to buy stuff whether I decided to sell my thing or not. It’s like the marketplace I went to in Kenya this past summer. The merchants are there, they’re all selling similar goods and there were a lot of them and some of them were super pushy. But imagine if one shop owner said, yeah, I don’t want to bother people at the markets. I’m just going to stay home today. Number one, it would not stop all the other shop owners from setting up their tents and bothering people. And number two, it wouldn’t stop the people from coming to buy because that’s what people do.

People like to buy things. So if you truly believe that you have a product or service that your customer needs, if you know it will help them. If you have the keys to what they want. If you’re a good human who likes to sell quality products with honest marketing, then the thought of, I don’t want to bug people is not just an irrational thought, it’s a harmful one because not bugging people won’t eliminate bugging and it’s not going to eliminate people purchasing. Here’s the hardest part about it. All it’s going to do is make it more likely that your dream customer is going to waste money buying the wrong thing because you were too scared to nervous, to falsely humble, to get your stuff out there and own it. So that is my nugget for the day. I really don’t have any idea how to end this podcast smoothly except to just say stop worrying about bugging people.

Because if you look at the things that you’re procrastinating on, maybe it’s new ads, maybe it’s finishing a funnel, maybe it’s writing an email, maybe it’s writing that post you’ve been meaning to write or that podcast you’ve been meaning to record of your particular procrastination station is filled with revenue generating customer connecting activities like this. Chances are you’re worried about putting yourself out there in some way because you don’t want to be a bother and you don’t want to be annoying, and so when your procrastination list is filled with those kinds of activities, it may be because you have this niggly irrational, harmful thought that you need to kill too. So anyway, I’m glad to be back. I’m hopeful that I’m not going to have such a long delay here on my podcast recordings. I’m going to get back in the saddle, start sharing with you all the things that are going on in my world and you know, to be honest, sometimes it’s hard to have this type of podcast when things aren’t perfect because sometimes I have come around this mountain of thinking I don’t really want to bother people with my stuff and that the irony is that the things that are uncomfortable to share often the things that speak to people and so we get all worried and we get all in our own head space and we stopped sharing when the times in which we need to share are the Times that are uncomfortable.

So hope you have a great day. I appreciate you all. Thanks for sticking with me. I’ll talk to you soon.

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