Podcast - Julie Chenell

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JULIE’S HOT TAKE No. 372654

Running a business can’t take a backseat to your other commitments if you want it to succeed.

I came back from @stevedsims speakeasy in NYC this past week and I brought something with me… the creative disruptor award! 😳👏🥹

Grateful that the trophy is an actual trophy and not a half eaten cookie like the last one. 😂

I had six minutes to do an unrehearsed talk in front of a room of peers (about 30). We all voted and I won!

I went through the ten emails I wrote in our recent launch and how they performed during a classic pressure launch.

Thinking about turning this into a proper workshop so I can explain the strategy of launching by email, what levers are important to pull, and how to constantly innovate your ideas so you’re not boring or predictable.

Let me know if you’re interested! 👇

PS. Steve… thank you for the great event and award! It was a great room filled with excellent speakers. ❤️

Open

I came back from @stevedsims speakeasy in NYC this past week and I brought something with me… the creative disruptor award! 😳👏🥹

Grateful that the trophy is an actual trophy and not a half eaten cookie like the last one. 😂

I had six minutes to do an unrehearsed talk in front of a room of peers (about 30). We all voted and I won!

I went through the ten emails I wrote in our recent launch and how they performed during a classic pressure launch.

Thinking about turning this into a proper workshop so I can explain the strategy of launching by email, what levers are important to pull, and how to constantly innovate your ideas so you’re not boring or predictable.

Let me know if you’re interested! 👇

PS. Steve… thank you for the great event and award! It was a great room filled with excellent speakers. ❤️ ...

Thank you Michelle for hosting such a great thrive event. It was a fantastic opportunity to connect with people that live so close by, and doing very cool things!

A few nuggets from my brief stay in Rhode Island.

-> Opportunities are everywhere.
-> Don’t just be easy to understand, be impossible to misunderstand.
-> You’re going to need multiple mindsets if you want to win. One isn’t going to cut it.
-> If you’re not problem focused, your offer doesn’t stand a chance. People buy their way out of problems.
-> Growing is different than scaling. Know the difference.

Feeling energized, which is a good thing — since we’re mid launch and doing hours of hot seats every day until the end of next week!

Bring on the offers! xx

Open

Thank you Michelle for hosting such a great thrive event. It was a fantastic opportunity to connect with people that live so close by, and doing very cool things!

A few nuggets from my brief stay in Rhode Island.

-> Opportunities are everywhere.
-> Don’t just be easy to understand, be impossible to misunderstand.
-> You’re going to need multiple mindsets if you want to win. One isn’t going to cut it.
-> If you’re not problem focused, your offer doesn’t stand a chance. People buy their way out of problems.
-> Growing is different than scaling. Know the difference.

Feeling energized, which is a good thing — since we’re mid launch and doing hours of hot seats every day until the end of next week!

Bring on the offers! xx ...

I want to say something really important that I’m noticing in my Voxer. Because I talk to so many different business owners every day, I am able to see patterns quickly.

It is the end of August and it’s been a hard year financially for many of us… as the economy is not responding the same way it has in the past. Add in a normal/sloggy summer where revenue tends to dip, and it can feel really scary.

There are two patterns that I’m seeing.

Pattern #1- I do not understand it. I’m using the same emails, the same launch, and people are just not buying like they used to.

Pattern #2- I feel guilty because things are going well and I just had my best launch ever and I know people are struggling.

I wish I could explain exactly the difference between these two patterns in a caption but I can’t! I did record a podcast episode that you can listen to at million dollar grit.

The bad/good news is that if you’re scratching your head because your launches aren’t doing well…. Do not catastrophize. It doesn’t mean everything is failing.

Don’t get stuck in the past when things were better. You might be experiencing pattern 1 and it might be largely out of your control.

The good/good news is that… people are still making “best year ever” money. That means that a forward thinking, creative energy is needed. If your launch sucked, ok. But it doesn’t mean your best launch ever isn’t coming.

We need to stay in the creative momentum building mode. A little gritty too. This is a season of hustle. Try things and when they don’t work, don’t let it take you out. Feel the feelings. Harvest the data. And then get up and try again.
It’s a strange paradoxical season right now where I’m seeing both immense struggle and slam dunks.

If I start to see more nuanced differences between the struggling stuff and the winners… I will circle back. It feels very arbitrary at the moment but I hope this does two things…

1. Helps you see that staying stuck in failed attempts or catastrophizing isn’t needed.
2. The more you try, the more likely you are to find that slam dunk.

This season is elbow grease and grit. There is money to be made. I’m seeing it every day.
Xx

Open

I want to say something really important that I’m noticing in my Voxer. Because I talk to so many different business owners every day, I am able to see patterns quickly.

It is the end of August and it’s been a hard year financially for many of us… as the economy is not responding the same way it has in the past. Add in a normal/sloggy summer where revenue tends to dip, and it can feel really scary.

There are two patterns that I’m seeing.

Pattern #1- I do not understand it. I’m using the same emails, the same launch, and people are just not buying like they used to.

Pattern #2- I feel guilty because things are going well and I just had my best launch ever and I know people are struggling.

I wish I could explain exactly the difference between these two patterns in a caption but I can’t! I did record a podcast episode that you can listen to at million dollar grit.

The bad/good news is that if you’re scratching your head because your launches aren’t doing well…. Do not catastrophize. It doesn’t mean everything is failing.

Don’t get stuck in the past when things were better. You might be experiencing pattern 1 and it might be largely out of your control.

The good/good news is that… people are still making “best year ever” money. That means that a forward thinking, creative energy is needed. If your launch sucked, ok. But it doesn’t mean your best launch ever isn’t coming.

We need to stay in the creative momentum building mode. A little gritty too. This is a season of hustle. Try things and when they don’t work, don’t let it take you out. Feel the feelings. Harvest the data. And then get up and try again.
It’s a strange paradoxical season right now where I’m seeing both immense struggle and slam dunks.

If I start to see more nuanced differences between the struggling stuff and the winners… I will circle back. It feels very arbitrary at the moment but I hope this does two things…

1. Helps you see that staying stuck in failed attempts or catastrophizing isn’t needed.
2. The more you try, the more likely you are to find that slam dunk.

This season is elbow grease and grit. There is money to be made. I’m seeing it every day.
Xx ...

I went to the gym with Ac this morning.

It’s still an intimidating place for me — the girl who swore off gyms for life — and doesn’t boast big muscles (or even small ones really 🤣).

But the last three months of putting myself in a position where I am the ultimate beginner, has taught me a lot.

I’ve known that small change yields big rewards over time - logically in my head - but now I KNOW it. Things I couldn’t do at all — now I can do with ease. And it wasn’t some big aha! moment. It was 30 minutes a day for a few months steady.

I find that when we don’t understand what our true problem is, we make the problem bigger and more mysterious in our heads.

According to my thoughts and feelings, I was weak, un-athletic, uncoordinated (all untrue by the way), and my brain told me this over and over.

I assumed that Ac beheld some secret muscle producing power that I couldn’t understand or access. His genes made it easy for him to workout. His brain and discipline were more sound. I was at a disadvantage. Sounds dramatic but stick with me.

Let’s leave the gym for a minute and head over to an area where I’m an expert... productivity.

Some of you probably watch me produce course content, presentations, and emails and wonder, “What the hell does she drink in the morning to get all that done?! It must be her personality or her genes or some crazy routine.” You know I run a couple businesses, have a gaggle of kids, coach 1:1, and so it’s a lot to juggle.

It’s basically the same as I thought about Ac. You believe I have some magic power or personality trait that’s enabling me to get sh*t done like a boss. And it’s therefore unaccessible to you in the same way.

Continued in the comments….

Open

I went to the gym with Ac this morning.

It’s still an intimidating place for me — the girl who swore off gyms for life — and doesn’t boast big muscles (or even small ones really 🤣).

But the last three months of putting myself in a position where I am the ultimate beginner, has taught me a lot.

I’ve known that small change yields big rewards over time - logically in my head - but now I KNOW it. Things I couldn’t do at all — now I can do with ease. And it wasn’t some big aha! moment. It was 30 minutes a day for a few months steady.

I find that when we don’t understand what our true problem is, we make the problem bigger and more mysterious in our heads.

According to my thoughts and feelings, I was weak, un-athletic, uncoordinated (all untrue by the way), and my brain told me this over and over.

I assumed that Ac beheld some secret muscle producing power that I couldn’t understand or access. His genes made it easy for him to workout. His brain and discipline were more sound. I was at a disadvantage. Sounds dramatic but stick with me.

Let’s leave the gym for a minute and head over to an area where I’m an expert... productivity.

Some of you probably watch me produce course content, presentations, and emails and wonder, “What the hell does she drink in the morning to get all that done?! It must be her personality or her genes or some crazy routine.” You know I run a couple businesses, have a gaggle of kids, coach 1:1, and so it’s a lot to juggle.

It’s basically the same as I thought about Ac. You believe I have some magic power or personality trait that’s enabling me to get sh*t done like a boss. And it’s therefore unaccessible to you in the same way.

Continued in the comments…. ...

In 2018, I was considered quite successful in business. I had made my first $1,000,000, was on track to double that, and kept a healthy profit margin. However my relationships were a MESS. Health wise, no issues or sickness, but definitely not fit or athletic.

I was doing one thing very well, one thing very poorly, and one thing I wasn’t even paying attention to (taking it for granted essentially).

The full article here —> https://juliechenell.com/i-hated-this-phrase-but-here-is-where-i-landed/

Open

In 2018, I was considered quite successful in business. I had made my first $1,000,000, was on track to double that, and kept a healthy profit margin. However my relationships were a MESS. Health wise, no issues or sickness, but definitely not fit or athletic.

I was doing one thing very well, one thing very poorly, and one thing I wasn’t even paying attention to (taking it for granted essentially).

The full article here —> https://juliechenell.com/i-hated-this-phrase-but-here-is-where-i-landed/ ...

It’s amazing what can be uncovered in just a couple of hours when you have someone asking the right questions.

For people with too many ideas and no idea what to do first, second, third, this is a no brainer!

Open

It’s amazing what can be uncovered in just a couple of hours when you have someone asking the right questions.

For people with too many ideas and no idea what to do first, second, third, this is a no brainer! ...

I`d like to take you through my time management process. It`s built for business owners who are juggling a million things (family life, teams, customers). I`ve used this system for years and tested it with lots of other people (who aren`t like me), and it just works.

If you are my 1:1 client, I will happily do a private hot seat with you to help you work out this system in your life and business. Reach out on Voxer to set one up. I love doing it and especially love the wins that come when it`s implemented!

If you would like to be a 1:1 client but aren`t there just yet, I can`t do the system for everyone individually, but I can explain it to a group in detail - so you can implement it on your own.

It`s free. No fancy registration or pitch. No amazingly designed slides. Just me and my notes and no-frills coaching in action.

What`s in it for me? The joy of teaching, plus the ability to showcase my coaching skills for potential future clients.

Comment TIME and I`ll send you the Zoom link!

Open

I`d like to take you through my time management process. It`s built for business owners who are juggling a million things (family life, teams, customers). I`ve used this system for years and tested it with lots of other people (who aren`t like me), and it just works.

If you are my 1:1 client, I will happily do a private hot seat with you to help you work out this system in your life and business. Reach out on Voxer to set one up. I love doing it and especially love the wins that come when it`s implemented!

If you would like to be a 1:1 client but aren`t there just yet, I can`t do the system for everyone individually, but I can explain it to a group in detail - so you can implement it on your own.

It`s free. No fancy registration or pitch. No amazingly designed slides. Just me and my notes and no-frills coaching in action.

What`s in it for me? The joy of teaching, plus the ability to showcase my coaching skills for potential future clients.

Comment TIME and I`ll send you the Zoom link! ...

The hardest part of a webinar funnel? Is the webinar itself. Presentations are an art form. A quick tip for when starting one…

- write the registration page first (with your marketing hat on)
- then write the pitch (the offer)
- everything about the pitch needs to be choreographed
- go back and do the content (the belief shifting)
- lastly do the hook and the intro

Need help with a presentation? DM me!

Open

The hardest part of a webinar funnel? Is the webinar itself. Presentations are an art form. A quick tip for when starting one…

- write the registration page first (with your marketing hat on)
- then write the pitch (the offer)
- everything about the pitch needs to be choreographed
- go back and do the content (the belief shifting)
- lastly do the hook and the intro

Need help with a presentation? DM me! ...

Burnout. After years of this… it makes sense.

The amount of times I think to myself “I have to do [insert some to-do item]” and realize that 95% of what’s on my list is self-imposed either based on...

1. What I think I should do
2. What I think people expect of me
3. What I think will avoid criticism
4. What I have to do because I didn’t think through it well beforehand
5. What I assumed to do based on some unconscious belief
6. What I am afraid to let go of

That is wild.

Open

Burnout. After years of this… it makes sense.

The amount of times I think to myself “I have to do [insert some to-do item]” and realize that 95% of what’s on my list is self-imposed either based on...

1. What I think I should do
2. What I think people expect of me
3. What I think will avoid criticism
4. What I have to do because I didn’t think through it well beforehand
5. What I assumed to do based on some unconscious belief
6. What I am afraid to let go of

That is wild. ...

Have you noticed this? Some of the really good marketers are disappointing teachers and some of the best teachers are hidden gems that no one knows about?

Here`s my theory as to why!

Open

Have you noticed this? Some of the really good marketers are disappointing teachers and some of the best teachers are hidden gems that no one knows about?

Here`s my theory as to why! ...

I was called a traitor.

The day Cathy and I announced our white label version of High Level, the community of ClickFunnels fans (from where I came) called me a traitor.

And it was tough.
 Real tough.

I was so grateful for everything that Russell Brunson had taught me. Truly one of the great marketing minds of our time.

I owe so much to him.

But I saw the problem… maybe even more clearly than he did. I wasn’t as attached to the ClickFunnels software because it wasn’t my baby.

And I could see the lack of prioritization on the coding and support team. They were just growing too fast. And Russell, man just a teacher at heart, was focused on what he does best….teaching and marketing.

The code was suffering.

My entire community of people were on ClickFunnels in part because of MY recommendation.

I was the first female dream car winner. I had lots of people signing up under my link.

I led them there.

And I was going to walk away because I knew it wasn’t stable, and leave them all there wondering how to grow on something that was struggling?

Cathy and I wrestled with the idea of building our own.

We saw the dollar signs (both in investment and revenue potential) but reason won out.

There was no way we had enough money to do it right and well.

But then… High Level.

Introduced by Stephanie Blake and Matt Deseno, they are the two who put us in touch with High Level.

And before it was popular or trendy, and when the botched CF 2.0 rollout hadn’t happened yet, I jumped.

Cathy and I launched and I tried to endure the relentless hating and trolling about me biting the hand that fed me.

I let people think I was a traitor.

Four years later and High Level has proven exactly what I saw that day that I said yes to Robin & Shaun.

Sometimes you’re going to make hard decisions and it’s going to suck because people will misunderstand. They will say hateful things. They will think you’re a bitch. Entitled. A traitor.

Press on.

(Continued in comments)

Open

I was called a traitor.

The day Cathy and I announced our white label version of High Level, the community of ClickFunnels fans (from where I came) called me a traitor.

And it was tough.
 Real tough.

I was so grateful for everything that Russell Brunson had taught me. Truly one of the great marketing minds of our time.

I owe so much to him.

But I saw the problem… maybe even more clearly than he did. I wasn’t as attached to the ClickFunnels software because it wasn’t my baby.

And I could see the lack of prioritization on the coding and support team. They were just growing too fast. And Russell, man just a teacher at heart, was focused on what he does best….teaching and marketing.

The code was suffering.

My entire community of people were on ClickFunnels in part because of MY recommendation.

I was the first female dream car winner. I had lots of people signing up under my link.

I led them there.

And I was going to walk away because I knew it wasn’t stable, and leave them all there wondering how to grow on something that was struggling?

Cathy and I wrestled with the idea of building our own.

We saw the dollar signs (both in investment and revenue potential) but reason won out.

There was no way we had enough money to do it right and well.

But then… High Level.

Introduced by Stephanie Blake and Matt Deseno, they are the two who put us in touch with High Level.

And before it was popular or trendy, and when the botched CF 2.0 rollout hadn’t happened yet, I jumped.

Cathy and I launched and I tried to endure the relentless hating and trolling about me biting the hand that fed me.

I let people think I was a traitor.

Four years later and High Level has proven exactly what I saw that day that I said yes to Robin & Shaun.

Sometimes you’re going to make hard decisions and it’s going to suck because people will misunderstand. They will say hateful things. They will think you’re a bitch. Entitled. A traitor.

Press on.

(Continued in comments) ...

The full post is on the blog at https://juliechenell.com/blog!

This was inspired by a coaching call, and also helps explain some of what happens when businesses try to grow and morph from one type of business into another.

I also give a bit of a hot take on what I think happened with ClickFunnels 2.0 rollout and why it’s been tough for them. It all starts with the brand type you are!

Open

The full post is on the blog at https://juliechenell.com/blog!

This was inspired by a coaching call, and also helps explain some of what happens when businesses try to grow and morph from one type of business into another.

I also give a bit of a hot take on what I think happened with ClickFunnels 2.0 rollout and why it’s been tough for them. It all starts with the brand type you are! ...