Create Your Laptop Life Podcast

Ep. 99 How To Decide On A Business Partner

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Hey everyone, this is Julie and today I want to talk about business partnerships. I have a lot of people that ask about my relationship with Cathy Olsen who is the co-CEO and partner with me in Funnel Gorgeous. So I thought I would do an episode today about some of the things I’ve learned and some of the advice that I would give.

A little bit of background on our story. We started working together in 2017, she had hired me. I was the coach and she was the client and we had developed a friendship and worked really well together, so in early 2018 she and I came up with this idea to launch a course called Funnel Gorgeous, and it was blending my funnel and marketing knowledge with her design. So we did that first. We did not have intentions of building a company together, we just thought this would be cool. So we went in 50/50.

A lot of people ask how that, how we arranged that. We put it in writing and we both agreed to $15,000 of either cash or sweat equity. So that meant for me using my email list, using my copy skills. For Cathy that was designs. So we actually, you know, we didn’t put in a lot of cash, we both pooled our skills. But if you were going to do this with somebody and you guys didn’t have the skills, you’d have to put equal amounts of money in and then equal amounts out.

So we did that and launched it, and we had made $55,000 in that first launch, so it was really successful, and we continued to add to that course with templates. So that went all the way into 2019. It was really clear at that point that we were building something that was bigger than just a course, so we formalized our relationship on paper, but not officially with a lawyer yet. But we were working together, we had this one course and these templates. And then it wasn’t until June 2019 that we launched a second course, and this one was called Webinar Gorgeous. And that one did $175,000 in sales. And this is when it was really obvious that we had something. Something was really working.

So over the next six months, we hired a lawyer and got an operating agreement, and January 1st I believe, of 2020 is when we officially went into that operating agreement as 50/50 partners. We hired a lawyer, we put all of that official stuff in place. And you know, it’s really important when you’re doing this that you consider the costs, like the unseen costs of your partnership.

So for example, if you’re using your FG funnels account for the business, that’s $97 a month, and you’re paying for that, but you know this new venture is using it as well, you have to account for all of that, so sometimes the easier thing is to just get all brand new accounts, brand new business accounts, brand new cards, just to keep it really clean and really simple.

So that’s sort of the origin story of how Cathy and I work together, but I think what people really want to know is how do you know? How do you know if someone is a good partner for you? And I really don’t have a lot of magic to offer here, but I have a couple of things that I know to be true, because Cathy is not my first partnership. I had a partnership with someone back in 2016 for Create Your Laptop Life, and I briefly tried a partnership outside of Funnel Gorgeous in my other business, Digital Insiders, that did not go well.

So what have I learned? Number one, you have to know that you cannot do the business without the other person. A lot of partnerships start because people like each other, and they like working together, and they like the camaraderie. But the truth is that if the partnership ends, one person could probably carry the business better than another person. So it’s not until you really know that the business doesn’t survive if the partnership doesn’t, that you have something really, really good.

So you see this in partnerships that last a long time, and for us, Cathy is so much the foundation of the Funnel Gorgeous brand that without her the brand wouldn’t, and you know, maybe that means that we wouldn’t have a good sellable business, but what it does mean is we have a partnership that’s really solid. And the business, the brand does not work without her, just like the brand does not work without me. We need each other. There’s no one person that can carry this brand.

So when you look at someone when you’re evaluating if that makes a good partner, you have to ask yourself, “Could I do this business without them?” because if the answer is yes, that’s going to be a bug in your ear for a long time.

So that’s the first thing, know that you can’t do the business without the other person. Number two, you need to have a mutual respect for their zone of genius. If there’s any doubt in your head about that person’s zone of genius, or you can’t respect and also kind of give in and not have the final say, you’re going to constantly be butting heads.

So when it comes to design, Cathy is always going to be the winner. What she says goes. In fact, in most cases I’m not even going to question her zone of genius or try to step on it, because there’s no way that I could ever produce something that’s more high quality than what she already does. So I have such a great respect, not only for her design, but for her branding mind, her sales mind, and her marketing mind and how that design pays out in the marketing process. So when she speaks up about that, it’s time for me to take a seat and let her speak.

So she will do the same for me when it comes to copywriting, and curriculum, and content, and things like that. So that’s the second thing. You need to have mutual respect for the zone of genius.

The third thing, and I don’t know if this is actually good business advice, so take it with a grain of salt. But I believe that the partnership has to be more important than the business. And what I mean by that, is that your commitment to being a good partner for the other person, has to be more important than the bottom line of the business. And the reason why I say that is because if that holds true and you work on the partnership, then the business will be fine. It’s similar to the way people talk about marriage, and they say that your marriage is more important than the relationship with your kids. And it’s not that you love your spouse more than your kids, it’s that people understand that if your marriage is number one priority, and you focus on that, that ultimately that will trickle down and help the children.

So the idea is that if your partnership, your relationship with your partner and the lines of communication, and the fact that you guys are in this together, has to be more important than the business, and the business will be okay, because the partnership will be strong.

So those are sort of my three tips as you’re evaluating a partner and deciding this is something you want to do. Number one, you have to know that you cannot do the business without them. Number two, you have to have a mutual respect for their zone of genius. And number three, the partnership has to be more important than the business, because the partnership is what makes the business run.

So hopefully that helps. If you like this, please share it, leave a review, and I’ll talk to you soon.

Ep. 98 How to Sell Something Intangible

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Today I’m going to talk to you about how to sell something that is intangible. So a lot of us work in the personal development space, mindset, we work in spirituality, relationships, things that, you know, you’re not selling mugs or lipstick or websites, or things that people can either smell, taste, hear, touch, or at least digitally see.

So when you’re selling something really intangible, it can be very hard to sell the value of that. It’s also hard for the person to really measure whether or not it worked. And especially as you go to write sales copy, it just, you know, it can easily fall flat.

So I have used a very classic example about making something intangible tangible. Many of you have probably heard me use this example. I will say it again, but I will actually give you a new example today to kind of help you walk through the process of how you think about it, so that you can come up with something.

So the classic example that I always use has to do with my two clients who are in the makeup space. But they’re really in the female empowerment space, so they wanted to do a challenge, they wanted to build their list, and they really wanted to focus on women feeling more confident, something very intangible. So what we did was we made the red lip challenge, and the idea behind this was that women typically don’t wear red lipstick, you know, unless they’re very confident, because red lipstick is very bold, it makes women feel like they’re standing out, and they’re uncomfortable. And typically a woman who is not confident in herself is probably going to avoid attention getting lipstick, like red lipstick. So if you were to imagine someone going from being afraid to loving and wearing a bright red lipstick, would you say that that was a manifestation of an increase in confidence and empowerment? And the answer is yes.

So that’s a very tangible action they can, you know, pick out their red tone for their skin, they can wear their lipstick, they can share it on social media, and they have actions that really point to the fact that they are working towards building their confidence.

Okay, so kind of how do you get there from here is really the question. So again, I’m coaching in our program Launch Gorgeous Lite, and I was working with someone who said that they wanted to do a workshop at getting better at your intuition. Okay, intuition is intangible and how are you going to know that you’re better at intuition. So I asked her, “What are some examples? Some tangible sort of manifestations of someone who has good intuition? Someone who has arrived at that result?”
Okay, so these were some things I thought of. You can foresee trouble in relationships before anything is spoken. So it’s almost like this sort of seeing eye idea. You can make better and stronger decisions that you don’t regret because you’re really in touch with yourself and your true desires. So you’re not making bad decisions because you’re following somebody else’s ideas. So that’s another one. A third one would be, maybe you’re a better partner or parent because you can read between the lines. So you’re kid is saying, you say, “How was school?” and they say, “Oh fine.” But you really know based on their body language and your intuition that they’re not fine and this is what’s going on. And you can kind of read between the lines and get at the root of the issue.

So here are three more tangible examples that show someone has good intuition. So when you’re thinking about something intangible, yeah, something intangible, ask yourself what are some examples of the manifestation of the result that you’re selling.

Okay, the next thing you need to do is think about a common theme that runs through these examples. So is there any pattern, is there any theme, is there any thread of similarity between these examples that I gave that we can kind of use? And to me, for someone who can foresee trouble before it’s coming, who can make decisions for themselves that they don’t regret, because they understand their true desires, and someone who can be a better parent because they are reading between the kids’ lines of what they are saying, the common theme is that they see and understand things that are unseen or unspoken. And that to me is the theme, learning to see and understand things that are unseen or unspoken.

So that to me is sort of the crux of good intuition, so instead of doing a workshop where you’re saying something like, “Learn how to have better intuition.” Or “The better intuition workshop.” which feels kind of, a little nebulous, maybe you call the workshop “Unspoken”. Which again, if you listened to my last episode about how to get good at writing hooks, I’m curious right. Unspoken, a workshop called unspoken, is it a silent workshop? I need to read more.

So “Unspoken: the workshop that teaches you to read between the lines with anyone.” Now we’ve taken something that’s kind of intangible and almost turned it into a skill, right. So if I say, “Hey, this is a paid workshop, it’s called unspoken, it teaches you to read between the lines with anyone, and I’m going to give you 5 steps to building your intuition so that you can foresee trouble in relationships before it happens, make better personal decisions that you don’t regret, understand your family members more completely when they give you one word answers.” Now it’s incredibly like, oh my gosh, I can see how this skill when learned will be applicable in my everyday life, in real life situations. That I can imagine.

So that is sort of the process of how I would help you think about something intangible. Right, you think about the result, you think about the person who actually has the result that you’re selling, you kind of come up with a couple of examples, you look for a common theme, and in this case I turned intuition almost into a skill, a more like, you know, hard knock skill that you can really be like, “Ooh, I have that skill.” And then I showed through some bullet points the real life examples of how that’s going to manifest when you have that skill. And that is essentially my formula for how to sell something that’s largely intangible and hard to communicate.

Appreciate you all, talk to you soon.

Ep. 97 How To Get Good At Writing Hooks

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Today I want to talk about one of the hardest parts of marketing. And that is writing a good hook. So as much teaching as I do around copywriting, marketing, talking about hooks and angles and headlines is really tricky. And I’m trying to figure out how to communicate what makes a good hook and what doesn’t.

So here are some of my best ideas, my best advice. I just went through over 300 submissions in one of our coaching programs, it’s called Launch Gorgeous Lite, and we are helping people write a paid workshop, like a low ticket paid workshop. And I went through 300 ideas and the hook was the single worst part of all of it. That’s something that people just don’t know naturally how to do. And I think a lot of people are like, “What do you mean when you say the hook? Are you talking about the headline?” Yes, it could be the headline, and often times you’ll see the hook manifest itself in the headline. But it’s really the sense of what happens when someone lands on the page and they make a decision in 3 seconds or less, “Am I going to continue reading about what’s on this page? Am I going to continue to be interested or am I going to bounce off?” So it’s a combination of the headline, of the design, of the graphics that communicates stay or eh, go.

So when you’re coming up with ideas the hook is most often found in the copy. But again I’m going to say this, I can look at a hook and it can look amazing in copy, but then somebody can put it in a funnel or on a page, and I’m like, “Ooh, you lost it.” It got lost because the design isn’t right, or the picture is distracting, or the colors don’t quite work. So the hook is really the feeling that you communicate to the lead on that page, as to whether or not they’re going to pay attention.

Okay, so the first piece of advice is do not confuse a great hook with being clever. So I saw a lot of people on this thread that I was looking at, and I would say things like, “Hey this is too broad, or this is too vague. This isn’t going to capture attention. I don’t know how this is any different than the 8000 other workshops out there.” So they rewrote it, and instead of writing a hook, they just made it clever, like theme-y. I’m trying to think of an example.

Let’s say you love, whatever, you love Disney. I do love Disney. So I rewrite my headlines all with sort of a Disney theme. Or I try to cleverly disguise a word, or use different words than I would normally do. Clever is not a hook. Clever actually oftentimes over complicates a message. Cleverness usually makes you feel cool, like, ‘Oh cool, look how clever I was when I wrote this.” But the person, it’s very hard to be clever and have the person be like, ‘Oh that was good.” Most of the time it comes off as cheesy. A great hook doesn’t necessarily mean clever. A good hook is understandable in 3 seconds or less. And most things that are clever take longer than 3 seconds to figure out. So when I say that it’s too big or too broad, don’t be clever, clever is not going to work here.

Okay, the second thing is that a good hook is a pattern interrupt. So when they land on the page, there’s something that happens in their brain, that either says, “Ooh, this is different. I haven’t seen this before.” Or “Huh, maybe I should keep reading.” Okay, so something that denotes difference. A lot of people when they’re doing pattern interrupts, they simply do the opposite of what someone expects. So if I am a weight loss coach, and I’m teaching people how to lose weight, my hook, my pattern interrupt is going to be a headline that says, “Never give up cheeseburgers.” It’s a pattern interrupt because it’s not what you expect I’m going to say. And that’s usually enough to get me to keep reading. But it doesn’t always have to be contrarian, it can be.

Another thing that creates pattern interrupt is curiosity. Where they don’t know where you’re going with it. It doesn’t mean they don’t understand what you’re doing, they totally should understand in 3 seconds what you’re saying, but they don’t necessarily understands where it leads, which is why they want to keep reading. Okay, so that’s really, really important.

If I said to you something like, I don’t know, “Write a book in 2 hours.” You instantly know what I’m saying, but you don’t really know the answer, and you don’t really know the end. You’re like, “How is she going to do that?” So it’s that curiosity, and it’s something different, it’s unexpected and you’re going to keep reading.

Now if I said, you know, if I tried to disguise “write a book in 2 hours” to be clever, you know, “Write your bespoke memoir in the same time it takes to watch a Netflix documentary.” Someone would do that right, they would be like, “Oh look, see isn’t that great copy.” No, it’s not. It went from “Write a book in 2 hours” I understand it in 2 seconds or less, to “Write a bespoke memoir in the time it takes to watch a Netflix documentary.” I’m like, that’s like 4 or 5 seconds of me trying to understand. So that is sort of the example of what I’m trying to say here.

Another thing is it should sound interesting, or possibly fun, or sexy. Meaning you want it. You want whatever it is the promise is. Whether it’s weight loss, whether it’s a better marriage, whether it’s a six figure business, whatever it happens to be, you want what it says. Some people they try to write good hooks and they’re like, you know, plan your I don’t know, lets see. “Plan what you’re going to do with your business when you retire.” Nobody wants to do that, it’s not like, “I want to do that.” So you have to be careful when you’re selling things that are not super exciting to do. You have to kind of find the hook that’s like, “Ooh, I do want that.” Without getting so clever that it takes longer than 3 or 4 seconds.

Short headlines are easier to comprehend than long headlines. So don’t make your headline more than 2 lines. In fact, one line is best. If you absolutely have to say what you need to say, you can do a pre headline, you can do a tag line, and then you can design it so those are much smaller, so that someone in still reading the first part very clearly, and then they’re sort of backing off and reading the other pieces.

So kind of as a recap, it needs to be different, it needs to be clear, needs to avoid being too clever, it needs to be understood in 3 seconds or less, it has to have either curiosity or sexy like you want to do what it says, it could be something that’s interesting and fun, it could sound new, different, something you haven’t tried before, it could be going against the grain. So that is how you write a good hook, and a good hook does include copy, but it also means that when you put that copy on the page, that the images and color and design is communicating, it’s all working together to create that same please keep reading, please keep paying attention, please keep listening.

So hopefully that helps, appreciate you all, talk to you soon.

Ep. 96 Four Crucial Touchpoints For Your Customer

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Hi everyone, this is Julie. Welcome back to the Create Your Laptop Life podcast. Today I want to talk about the four most critical touchpoints you need to make with your customer when they become a customer.

So a lot of us, you know, in marketing we get excited about marketing and we forget that marketing actually drips into delivery and the better you are at delivering a great experience the better you are at delivering what you say you’re going to deliver, the more likely they are to buy in the future, the more likely they are to give great testimonials, and the more likely they are to share with their friends. So there are four key things you have to think about when someone becomes a customer. And this is something I teach a lot of people.

And so the first is the order confirmation form. And this is a form that, you know, is a page in the funnel that a lot of people don’t pay any attention to. It’s the page that happens after they check out, right. So we spend all this time on the sales page and we spend all this time on the order form, and then it’s the order confirmation form and it’s like “Meh, thanks. Check your email, blah blah blah”, right. But you have such an incredible opportunity on that page to actually create a customer for life.

Does that mean a video? Does that mean help getting started? Does that mean an important next step? What is it that you’re going to tell them on that order confirmation form? And if there is at all, any confusion or any complexity to how to how they get access to what they just purchased, it’s even more important that you have that order confirmation form really dialed in.

So we actually just redid our order confirmation form on or FG funnels to really kind of create that important touchpoint for people who just signed up for our software. And so if you sign up for FG funnels you will see the order confirmation page has a lot of information on it and it actually gets started with your onboarding, and set up of your account right then and there.

So go through all of your funnels and offers and look at that order confirmation page. What’s the very first thing that they see after they make a purchase and how can you optimize that to make sure that they don’t have buyer’s remorse, that they feel excited about their purchase, and that you get a connection point in.

The second crucial touchpoint that you cannot forget is the fulfillment email. This is the email that fires, that acts as your receipt. Now remember, we’re always, as marketers, battling open rates on email, right. And we’re lucky if we get 20%, and we’re thrilled if we get 30%, but there are several emails that get higher than 30% consistently and the fulfillment email is one of those.

And so you’re going to get 50, 60, all the way up to 90% open rates on a fulfillment email, because people are looking for that critical information about what to do next. So don’t waste the opportunity to really create rapport. So if you have a fulfillment email, great. Make sure you put all of the really pertinent information right there, but make sure you think about what can you from a conversational standpoint, from a marketing standpoint, can you put in that email knowing that it is going to get opened and read?

The third incredibly crucial touchpoint, when you are selling to a customer, is that first interaction with your product. So if we are talking about a course or a coaching program or anything that is digital, it is going to be that first lecture. So, you know, just to give you some tangible examples, if you sign up for Course Chemist, you’re going to get a “Welcome to Course Chemist”, which is going to be sort of explaining how the program works and what you can expect. If you sign up for something like Digital Insiders, which is a mastermind, you’re going to get an email that gives you all kinds of important instructions on how to get in touch with the coaches and how to get into the Facebook group.

So that first lecture, that first sort of touch point, whether it’s with a human being, whether it’s with a member’s area, or wherever it happens to be, you want to make sure that that also has that human element and that rapport building.

So we’ve talked about the order confirmation form, the fulfillment email, and that first lecture. The last crucial touchpoint has to do with wherever that customer is hanging out once they become your customer. For most of you it is a Facebook group. Now for some of you it might be a Slack channel, it may be a Voxer group, it may be on Zoom, but for the majority of you you’re going to have Facebook groups. You should always have a pinned announcement welcome post in your Facebook group that is that orienting post, so that when they jump into a community that they haven’t been a part of, they’re going to feel like, “okay, I know what to do”.

Now, these onboarding elements may seem obvious, but when you’re in the middle of building out a launch and you’re marketing, a lot of these things kind of get left by the wayside, just because you’re so busy making sure the order form works, and making sure, you know, the emails fire right, and it’s very easy to skip over these things. But these are the things that actually make a difference.

And you know I just came back from Disney World and I was reminded of this idea of these details because… when you go to Disney World, and you go into the Nemo ride, right, even the queue, even the line, even the little like sort of railings that you walk and kind of weave in and out of, are themed, right? It’s these very small, subtle details that actually is what makes Disney, Disney.

So you’re in the Nemo queue, and the lights are blue and it feels like you’re underwater, and the railings look like rusted old pipes that, you know, from a shipwreck, and they look like they have seaweed on them. And that’s the difference between that, versus a ride where you’re just kind of standing out in the heat of the sun and everything is just metal and, you know, there’s no thought to detail.

And if you look at, kind of, the empire that Disney is, and how much more it can command in pricing and what people are willing to pay versus just, you know, a country fair or your local theme park, the details that are small are actually the things that make the most difference.

So as you’re going through your onboarding process, think about those four crucial touchpoints, right. The order confirmation page, the fulfillment email, that first lecture, and that pinned post in the Facebook group, and ask how you can make it more like the way Disney would do it. And watch as your customers feel really happy and proud that they bought what they bought from you, how they feel accepted and welcomed and cared for, and what that actually does to your business bottom line. Thanks guys, talk to you soon.

Ep. 95 The Difference Between Group Coaching + A Mastermind

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Hey everyone, Julie here. And today I want to talk to you about the differences between a group coaching program and a mastermind and how to tell which one would be best for you.

So I have run both and continue to run both group coaching programs and masterminds. And I believe that the terms are very interchangeable as they are used in everyday vernacular, but I see them quite differently. And I think that these differences are, you know, important enough to help you really dial in what it is you’re looking for, from a lifestyle perspective, and from an offer container perspective.

So let’s start with a group coaching program. Now, a group coaching program has a start and end date. And it is usually surrounding one particular sort of objective, that objective could be large, it could include a lot of other things. So for example, you could have a group coaching program that would help people get to, you know, $100,000 in sales, and maybe that would be a one year group program, and you work through and so that would be sort of a big general group program.

But more often than not, the group programs I see that work really well are a little bit shorter in duration, you know, usually three months or six months, and they surround one particular strategy or objective that you’re trying to do in your business. And the reason why group coaching programs are so awesome is that, number one, they have an end date. So if you ever get a cohort, or a group that you’re not super excited about, or that the energy is not quite there, then you can end that group. And then you can start another one. The second reason why group programs are awesome is that they because of that start and end date, they also have some built in scarcity and urgency built in. Scarcity is usually around the limited number of seats available in a group program. And then the urgency is that you start at a given time.

Now group programs can be rolling admission. So you can have a group program that sort of open all the time and people join whenever they want, you do lose some of the scarcity and urgency in that but you could, you know, sort of overcome that with sales calls and applications and, you know, make it a little hard for people to join and then get people in. The danger, I think, with the ongoing group coaching programs that that don’t have a start and stop is that I noticed that people, the owners, or the head of the program can sometimes get really tired of it. Because it’s exhausting to keep up a dynamic in the group. And then you have new people. And sometimes if the screening or the salesperson isn’t super clear, you can get people in the group that aren’t a good fit and can drag the group down. And so those evergreen group programs are a little bit more complicated. And so this is why usually, for someone who’s just starting out, transitioning from one to one to one to many, I really recommend live programs that have that start and end date.

So that’s a group coaching program. Now a mastermind is different, a mastermind can be a set point in time, right, it can be for one particular season. But the idea behind a mastermind is that you’re pulling people together, who are going to come together for the sake of helping each other make your business better. And so there’s a real group dynamic, which means it’s a little bit more like hosting a party, you want to know who to invite, you want to make sure everyone’s having a good time, you kind of want to like work with a room and introduce people, there’s a lot more relational dynamics in connecting going on. And if you think of this as kind of like a spider web, a mastermind is a very intricate web of all these different dynamic relationships, almost kind of creating this tapestry or this net. Whereas a group coaching program, it’s more vertical, you know, that each person coming in is really connecting to the leader and or the coach. And that’s really what they’re paying for. And so that’s sort of kind of how that all how that all functions.

And so in a mastermind, you get the added benefit of that group dynamic, you also get the added responsibility of that group dynamic, because you want to avoid cliques, you want to avoid drama, you know, you want to kind of keep the group curated in such a way that you don’t have one, you know, idiot who’s you know, drunk in the corner causing a scene, you know, kind of using that party analogy.

And so a mastermind has usually, you know, prerequisites and requirements for entry, and it has that sense of permanency. So the two examples that I can give you right now are Launch Gorgeous, is a classic group coaching program. It starts and stops, it runs twice a year. It’s three months, there’s that built in scarcity and urgency getting people into the group working in the program. And of course, there’s a lot of great relationships in the group program, but really people are joining to get the strategy, the results and the coaching that Funnel Gorgeous provides for that particular program. That’s a three month program and it runs at $3,000.

The mastermind that I currently run is Digital Insiders, this has been an operation as an evergreen ongoing mastermind for four years, it is a much higher ticket program, it is much more labor intensive program than Launch Gorgeous, I actively spend about 30 hours a week, you know, working with people in the group and creating that environment. So it’s, it’s almost residential, and it’s feel people come to move in, you know, to the mastermind to get to know people. There is a coaching program component in Digital Insider. So, I whenever I’m talking about it, I say to people, you know, this is a mastermind, but there is a coaching program layered on top of it. And so in that regard, I’ve added a lot of those, you know, coaching components.

So, if you’re the kind of personality of someone who loves to loves new ideas, and new projects, a group program is going to be a better option for you. Because you’re going to have that start and stop, you’re going to have the shorter time period, you’re going to get fresh new people. If you’re the kind of person who loves to create community, you love to nurture relationships, you love to kind of create that sense of, you know, place for people, and you love making introductions, hosting dinners, you know, just like that sort of host mentality a mastermind is going to be something you’re more attracted to. But from a bandwidth perspective, mastermind is much, much more labor intensive than a group coaching program.

Now, both are very profitable types of programs to run, they are not infinitely scalable, the way courses and memberships are, but they can generate tremendous amounts of revenue. Our Launch Gorgeous program generates anywhere between three to three and $500,000 every time we run it. So if you kind of do the math, and you were running a you know that program twice a year, you could run a million dollar business with just two three month, programs a year, the mastermind right now, my mastermind is $25,000 for the year and has a max of 100 participants at any given time. And so that’s gonna run at about a $2 million a year business.

That business though is much more expensive, because we have two weeks of in person events, I have coaches on staff that I’m paying, you know, a good amount of money to. And so that has a lot more labor costs than the Launch Gorgeous program, which you know, is shorter in duration. So I hope that gives you kind of some idea of the differences between them. And really, when you’re looking at the core result or the problem that you’re trying to solve, there are problems that are big and complex and need a lot of time and energy and space and a mastermind might be a better place for those problems to get solved.

And then there are problems that are very specific or problems that have very clear start and stops and milestones in which a group coaching program might be better. So I hope that helps. And I appreciate you all and I’ll talk to you soon.