Funnel Building

$Funnel Math That Makes You Feel Better About Your Marketing$

Episode 23: Funnel Math That Makes You Feel Better About Your Marketing

In this episode, I go into “funnel math” – and explain why understanding funnel math is the difference between winning and quitting.

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Full Transcript:

Hey everyone, hope you’re doing awesome. Today, I want to take you through a little bit of a math problem. Nobody run away screaming from the room. I know math isn’t always our favorite subject, but I just came back from my Digital Insiders Mastermind and one of the biggest aha moments that everybody had, happened after I showed them this particular math. So if you are listening to this podcast and you’re at the gym or you’re driving, I would listen to it a second time with a pad and a paper and a pen because I want to show you how math can make you feel awesome.

So, Brie, she is in my mastermind and she built a funnel sales funnel. A webinar funnel that leads to her program that she’s selling called Cashflow Day. It’s about a $300 program and she’s been struggling with feeling like is it working, is it not working? And it’s funny because I keep telling her it’s working, but for some reason, she didn’t believe me.

Sometimes when you’re first running ads, your ad costs are higher. You’re not very good at ads yet. So then it can feel like you’re not making any money because you’re spending all that money in the ads. But I wanted to kind of calibrate expectations.

So I did this entire exercise at the mastermind and showed everybody how to adjust their expectations and how to know if a funnel is actually working. So if you are sitting down with a pad and paper, I want you to draw three boxes in a row, okay? So basically we’re going to draw out a funnel together.

Now, the first page in the funnel is going to be the squeeze page. That’s going to be the page where you give away something for free. So in that first box, just write “FREE” and then the box right next to it, put one box to the right. That’s going to be the offer. That’s the thing that you sell after they opt-in right? You give them something for free and then you’re like, ah, awesome. Okay, here is a $27 course. So in that second box, write $27. Now a lot of people who work with me, or if you know Russell and you’re in the funnel world, you know that when you get somebody to say yes to something like a workshop or a course for $27, you’re leaving money on the table.

If you don’t add what’s called an order bump. And that’s a little thing at the bottom where if you check off, it adds something extra to their order. So at the bottom of your little box, the word order bump, and then put a price of $37 because maybe you have something else you can sell them. That’s a simple order bump. Then the third box, the next box over to the right is going to be your OTO. This is your one-time offer. This is an upsell. So they’ve said yes to your $27 workshop. Maybe they clicked the box to get the order bump, maybe they didn’t. And now they’re being shown a page that says, wait, your credit card is being processed. But before you go, I have a one-time offer. Click YES or NO to buy. So let’s pretend that you have an OTO that’s a course that’s $77.

So now on your paper, you should have a squeeze page that says FREE, a box in the middle that says $27 with a little order bump at the bottom of the box that says $37. And then you should have the third box, which is the OTO, and that should say $77.

Now, here’s where we do the math. You want to figure out if your funnel is going to be profitable, you need to understand what is “normal.” And I put normal in quotes because for every industry it’s a little bit different. And eventually ,you’re going to have benchmarks for yourself. You’re going to know what your normal is and then you can compare yourself against yourself. But when you’re just getting started, you might not have any stats. So I’m going to give them to you. So in the first box, I’m going to tell you that it’s pretty normal to have somewhere between a 20% to 30% optin rate.

So just write 20% to 30% in that first little box. Okay? That’s normal. On the middle box, the offer box where you’re selling that $27 course or workshop, I want you to write 1% to 5% because that’s normal. It is normal for 1% to 5% of people who see this page to buy it. Not 10 percent, not 20, not 30, not 50, right? We think, Oh, if one hundred people see this offer, we’re going to get 10 sales. No, you’re probably not.

So, I’m trying to calibrate your expectations with this math problem. Now, if you go to the bottom of that box, for the order bump, believe it or not, has a higher conversion rate than the actual product. And why? Psychologically when you get somebody to say yes, it’s easier to get them to say yes again.

So they’ve already put their credit card information for the $27 workshop. Now all they have to do to say yes to that order bump, that $37 order bump is just check a little box and now they’ve said yes. So it’s actually a lot easier to get money from an order bump. So put 40 percent. Now that’s a little high. I would say, if you’re just starting out or you don’t have a good order bump, probably it’s closer to 20 to 30 percent. So if you want to be conservative you can be conservative. So put 20 to 40 percent right there next to the order bump, okay? And then the last box, your OTO box where you have a $77 offer, you can say safely say 3% to 10% of people will buy the OTO, again, still higher than the initial offer.

That initial $27 offer in that middle box is the hardest thing. And once you get them to say yes, you get more and more people.

So all your percentages. So now you should have your three boxes that make up your sales funnel. You should have the different prices and you should have the percentage points. So now this is where the math comes in.

Let’s say you get 5,000 people to see your squeeze page, to see your free offer. Okay? 5,000 people. If we’re going with a 30 percent opt in rate, okay? Because it’s between 20 and 30, let’s just be optimistic. Thirty percent of people opt in. How many people are actually going to get to that second box? 1,500, right? So 1,500 people are actually going to see your offer for that $27 product. Now we said one to five percent will buy.

So if we say three and a half to four. Again, let’s be optimistic here. That would be about 50 sales. 50 sales of your $27 offer works out to be $1,350 ish. Okay.

So you’ve just made $1,350 because 50 people bought your offer. And why did 50 people buy? Because you had a four percent buy rate on the 1500 who saw it and why did you only have 1500?

Because at a 5,000 people that landed on the squeeze page, you had a 30 percent opt in rate. So we’ve made about $1,350. But now we have to remember there’s the order bump and there’s the OTO. So if you look at the order bump and you assume that 40 percent of people who bought. So 40 percent of those 50 people bought that $37 offer that actually adds an additional $700 in sales. I think it’s like $740.

And lastly, of those 50 people who bought, let’s say seven percent of those people actually take the OTO, that’s another $300 in sales. So all together, if you take $1350 right? Which was how many people bought the original plus the additional $700 from the order bump plus the additional $300 from the OTO you’ve actually now made $2,350.

Now the last question is, that means the funnel is working, right? Those that you’re basing it on percentages. Now, the reason why people don’t think the funnel is working is because when they run ads, how much is it going to cost them to get that sale?

Well, we started with what number? We started with 5,000 clicks, right? 5,000 views. So this is where Facebook Ad math works super easy. So we know that if you can get your funnel to convert like that, we need to get 5,000 people onto the squeeze page and you’ve made $2,300.

Okay? So if Facebook is charging us .50 cents a click over to that squeeze page, we’re going to have to spend $2,500 to get 5,000 clicks. But we only made $2100. So what’s happening there? People are like, God, the funnel doesn’t work and they get mad. But does the funnel work? Yes, the funnel works. The funnel totally works.

Why? Because we looked at the percentages and we know that those percentages are correct. So the funnel does work. You just aren’t making money because why? Because the cost per click for advertising is too high. So you have one of two choices. You can either try to get the cost per click down on the ad or you can try to raise the conversion rate somewhere on your funnel. But based on the math that we just did, this is a very, very high converting funnel based on the benchmarks, right?

Because we were optimistic today. So you need to try to figure out how to get your cost per click down. Okay. So maybe it’s with content, maybe with social strategy, maybe with better ad targeting. But let’s say you can get it down to thirty cents a click, right? So thirty cents, it’s twenty cents less. That doesn’t seem like that much. But guess what happens now it’s only costing you $1,500 to get those 5,000 views on that page.

And based on our math we’ve made $2150. So if you take $2150 and you subtract the 1500 at cost, you’ve now made $850 in profit. And if I said to you every day you’re going to give me $1,500 and I’m going to give you $2,350 back, would you do it? And the answer should be hell yes. Right? So some buddies like, well I’m not a millionaire in 15 minutes because my sales funnel only made $850 this week and we feel depressed about that.

But it’s because our expectations are completely off about what a funnel actually does in this math problem that we did. If you can get thirty cents a click to get 5,000 clicks to your landing page and then you have all those conversion rates that I just showed you, you are profiting $850 for every $1,500 you put in.

It’s not quite getting doubling your money but almost. And that’s as good as it gets. So if you built one funnel that’s amazing and if you were getting fifty cents a click, you were not positive, you are net negative and you probably felt like a failure.

So my encouragement to you today, and for those of you who are not sales funnel geeks, this may have felt like Greek to you.

But what I want to say to you, number one is this: manage your expectations. It is the best thing you can do for yourself and your clients. Manage your expectations, do the math and figure out if your funnel is really working or not. Because oftentimes your funnel is working. It’s the ad costs that aren’t. And if your funnel isn’t working, then you fix that and then try again. Thanks so much. Appreciate you guys. Talk soon.

If you’re ready to create, grow, and scale your online business, you can go to createyourlaptoplife.com/podcast and get a free plan on how you can get started today.

Digital Marketing Funnel Building Oct 2, 2018

Funnel Magic for Sales Funnel Builders

Let’s say you’ve just finished building a sales funnel for a client and it’s time to turn on paid traffic…and then the client says they only have a couple hundred dollars to spend on ads.

The client is asking for some funnel voodoo magic.

This is frustrating because, most likely, it’s going to take more money to truly test a funnel to determine if it’s working or not.

At this point, many clients give up on funnels and claim they don’t work, when maybe they just need a tiny adjustment.

As a funnel builder, if you don’t have the right data, you can’t figure out where the hole in the funnel is and you can’t patch it up.

In this episode, I tackle what it means to successfully test a funnel and how to set expectations with clients who want you to perform some funnel magic.

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Video Transcript:

Hey there, this is Julie. And today, I want to talk to you funnel builders, the people who build funnels for clients. What happens when you build a funnel and the client wants you to perform some funnel Voodoo magic and you’re missing your wand?

So I get this question all the time, and excuse me if I rant a little bit, but here’s the problem.

You build the funnel for a client and then it’s time to turn on ads. I don’t care what kind of ads they are, but then they tell you that they only have a couple hundred dollars.

So, we all know that in order to really assess if a funnel is working correctly if it’s going to do anything, you need to get lots and lots of people into that funnel.

My mentor, Russell Brunson, he likes to see at least a thousand people on step one of a funnel before he can decide if it’s working or not.

So if you’ve built a funnel and you have a client who’s only willing to spend $200 or $300 in ads, guess what’s going to happen? Chances are you’re not going to get enough people into the funnel to even be able to evaluate if it’s working.

If a client puts you in this situation, it can be absolutely maddening. And I have so many students in my mastermind and in my courses that say, “Julie, I don’t know how to optimize the funnel because there’s not enough traffic and my client won’t let me spend any more until they know it’s working.” And you just want to be like, “Gahh!”

This is a classic chicken or the egg scenario. If you are building a funnel, do not build it unless you are willing to spend the money that it takes to get at least a thousand people into it. Now, there are lots of ways to get traffic to a funnel, to be able to assess if it’s good or not. Right?

You can do blogging, you can do Pinterest, you can do Instagram, you can do Facebook ads.

There are methods that don’t require paid traffic. But if you don’t use paid traffic, then you have to hustle. You have to pound the virtual pavement. You have to go and get that funnel in front of at least a thousand people.

Now I know what you’re thinking. Some of you might be like, “Well, can’t you optimize a funnel with just 100 people or 50 people? Why do you need so much traffic before you optimize?”

And that’s because your opinion about whether a funnel works or not doesn’t really matter. The only thing that matters is when people go through the funnel, are they taking out their credit card? Are they purchasing what you sell?

If you don’t have that information, your guess is as good as mine. I can build a thousand funnels, but I can still be wrong about whether a funnel is going to work or not. We need the market to tell us, is this offer good? Is this funnel good? And if you don’t have sales, then there’s no way to know. You are guessing just as much as I might guess.

So, a thousand people on step one of your funnel usually means that you’ve had enough people go through to have accurate statistics, right? Because we know in marketing, maybe one to three percent of people are going to buy, so you need a lot of numbers on the front-end even just to get a small amount of sales on the back-end.

So if you’re in this position and a client will not spend the money and still blame you for not optimizing the funnel, the first problem is that they think that this world has magic. And I hate to break it to you, it does not. But the second problem is actually yours.

And that is I would encourage all of you service providers and funnel builders to make sure your client knows that the very beginning, before they build a funnel, that they have to be willing to roll the dice and play the cards and spend money to get the data they need.

And ultimately that’s what you’re paying for. You’re paying for data. Data that tells you if your offer or funnel works. So no more funnel magic, no more crazy chicken or the egg, hamster in a wheel.

Build your funnel, spend the cash, and then optimize it.

I know the best conversations happen after the camera stops rolling. If you’ve had a client who’s asked you to do funnel magic or maybe you thought funnel magic was a thing, put your comments below. I love to hear what you have to say.

And for more videos like this on digital marketing funnel building Facebook ads, and a good kick in the pants, you can go to Juliechenell.com.

Digital Marketing Funnel Building Aug 21, 2018

Planning a Sales Funnel Workflow

Whether you’re building a sales funnel for yourself or others, a solid workflow is crucial to a successful project.

In this episode, I dive into my proven sales funnel workflow that includes…

• Pre-Design Phase
• Design Phase
• Testing & Launch Phase

Make sure everyone involved in the project is on the same page by completing each step in all workflow phases.

This plan will help you create the vehicle to market the product, not the product itself. So if you’re the product creator, make sure you either have the product created before tackling your sales funnel, or add more time to your project timeline to get everything done.

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Video Transcript

Hey guys, Julie here today and I want to talk about funnel workflow, so maybe you have decided that you’re going to build a funnel, or maybe you just got hired to build a funnel and you’re just like, oh my gosh, all the things. How do I make a great workflow? So this is my workflow that I’ve done with hundreds of clients and now you can do it too.

So, the first one is called the predesigned phase. This is really, really important. Do not skip this step because this will make everything go more smoothly.

So the first thing you want to do is you want to have a strategy call.

If you are the client, you want to have a strategy call with your team.

If you are the marketing agency, you want to have a call with your client.

You want to map everything out, make sure that the flow is all what you want. You’re all in agreement on the campaign objectives and what’s going to be sold in the funnel. So that’s the first thing.

The second thing that you want to do is you want to collect all the brand assets. You want to have an agreed upon. What fonts are we going to use, what colors are we going to use, what logos do we need for what products, you know, basically get all the brand assets together because you’re going to need them for the pages, the order forms, the ads, everything.

The third thing that you’re going to talk about, is copy and scripts.

This is a huge part. There’s a lot of copy in a funnel. So you want to get a good idea of all the copy you’re going to need from ad copy, landing page, copy, sales page copy, or even the order confirmation copy.

And then don’t forget, there’s also emails that fire emails that nurture people, fulfillment, emails that fire when people make purchases, instructions on what to do.

So this is like emails, pages, instructions, and then ads. Okay?

You’re also going to need to talk about scripts, video scripts, so videos for things like on your OTO pages or your landing pages if you have videos, and then also webinar scripts and video ads.

So you want to get together and make sure everybody understands all the copy in the scripting that has to happen, and then you want to complete that.

So once you’ve done your strategy, you’ve collected your brand assets and you’ve written all the copy and the scripts. Now you can go to the design phase.

So I do design phase like this. The first thing I do is wireframing. Now, this is an old web design term that I just used for funnels because funnels are web pages basically.

And what I do is I actually build out the funnel in ClickFunnels. So I pick all the different types of pages I’m going to need and I take all the copy and I just place it into the page.

Now I actually create wireframe templates. So if you’re an agency, you should absolutely create templates that you can just put the copy in. And so then you have a general idea of where graphics are going to need to go and all that kind of stuff.

So you do wireframing first and then you do what I call set design.

And set design is when the head designer, whoever is the head designer is going to go in and create the first four to five sections of the most complicated page in the funnel.

And they’re going to set the design, they’re going to set backgrounds, they’re going to create the graphical look.

And then once they’ve set the design, the rest of you, the team, whoever it is, are going to carry out the design. So now that the design and the idea is really implanted, the client has agreed you carry out the design along every other page and it’s much, much easier now because you’ve kind of set the whole vibe and feel.

Once that’s done, it’s time to do integrations. Alright, so you’ve wireframed, you’ve set the design, you’ve carried out the full design. Now you’re going to do integrations.

This includes things like getting the right domain hooked up, getting the right payment processor set up okay. It includes things like attaching an email service provider or if you’re using Actionetics, getting all of the smart lists set up in Actionetics.

That’s ClickFunnels. By the way, if you’re using ClickFunnels, which you should use all of the like nitty-gritty building type things.

You also want to check the SEO and the metadata of all the pages. Make sure they’re not set to the defaults, set them so that they look good.

And you also want to set up the products and make sure that the products are hooked up however you’re going to deliver that.

Maybe you’re delivering them on Teachable or Kajabi or you know, set up the products and get all of that nitty gritty stuff done.

The final thing that you want to do is the email sequencing. So place all your emails in whatever you’re using, make the automation and make sure it works with the funnel.

The last phase is testing and launch. Okay, so you’re going to want to test the funnel and make sure that everything’s working.

Make sure that the pages all go, you know the steps, work, the emails fire, all that kind of stuff, so test the funnel and get that ready.

Then the next thing that you want to do is put together your traffic campaign. So where are you going to get traffic for your funnel?

And so usually for most people, this is where they start talking about Facebook Ads, so now they’re planning what ads are going to go where and what and how. So a lot of people do Facebook Ads, but you could do other things.

You could launch it to your email list. You could do Instagram, Pinterest, so here you’re putting together your traffic objectives.

Now what happens in this stage is sometimes you come up with this brainiac idea that you want to send Facebook traffic to one funnel and then you want it to expire and then you want to send them to a different price point.

You want to do crazy things like that. Once you get all of this done, you may want to duplicate your funnel for different objectives,

like, ooh, we’ll make a version of it for Pinterest or Instagram, so once you have that, make any last modifications or duplications to your funnels for tracking.

All right, that’s basically what you want to do there and you don’t want to do that till the very end til you know exactly how the campaigns are going to work and when you have this all set because you don’t want to duplicate anything and then realize you have to make a change because now you have to make a change twice or three times.

All right, so that’s the funnel workflow. That’s how it works.

People ask me all the time, how long does this take? You know you can do this if you’re crazy in 48 hours. I typically did six to eight weeks, and remember this is only about designing the vehicle for the product, not the products themselves.

If you are the course creator or you’re the client, make sure they understand that this happens and this doesn’t really have to do with the actual content.

So if they have to create the content as well, sometimes that can double eight weeks and it can make it all the way up to 16 weeks depending on how big the program or the course is.

So I hope this helps. I hope this gives you the flow of how to build a funnel and so you can get out there and start making money.

Digital Marketing Funnel Building Jun 26, 2018

How to Get Started Copywriting for Digital Marketing and Sales Funnels

Copywriting is the single most important skill you can learn if you’re looking to get into digital marketing and sales funnel creation.

Time and time again I’ve seen “ugly” and poorly-designed landing pages convert because the copy is just so good.

Copywriting can also be one of the most intimidating things to learn, but it doesn’t have to be!

In this episode, I share my top tips for getting started as a copywriter for digital marketing and sales funnels.

Be sure to comment below or over on Facebook if you have questions about getting started as a copywriter.

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Video Transcript:

Hey, Julie here, today I want to talk about copywriting 101. If you’re looking to get into digital

marketing or funnels, you know that copy is the single most important skill that you can learn and it’s also sometimes one of the most intimidating.

My recommendation is if you want to get started with copy that you first look up a bunch of long-form sales letters in all different kinds of industries. So pick some from real estate, from making money online, from health and from various topics and once you get those sales letters, your job is to rewrite the sales letter. So put it in something simple like a Google Doc.

Copy all the text and then your job is to rewrite the sales letter. But do it for something completely random. Maybe change it to selling pens or selling shoes. Think of something really really random and kind of difficult to sell and rewrite the entire sales letter using the same form structure and words and try to sell your object.

Secondly, when you’re starting out with copywriting, you don’t have to start from scratch. I recommend that you start to gather a bunch of swipe files. So you look up things like in your junk mail when the mail comes. Grab the headlines. Grab the things that catch your eye and catch your attention. The same thing goes for ads on Facebook or sales letters other funnels that you’re in.

Anytime you see something that you like go ahead and create a resource pile because I find that when I’m writing sales copy, I often go back to the same emails the same subject lines and just tweak them.

And here’s a cool little tip: if you’re writing in the let’s just say you’re selling a real estate course. Sometimes I deliberately look for sales letters in a completely different industry because I

find that there’s some fun connections.

So let’s say I go and look up one of my sales letters in the health niche and it’s like how to lose 20 pounds in 30 days. I take that headline, I take out the parts about it that our health-related and I try to rewrite it for real estate. And this can create some fun play-on-words and help you think about ways to say things that you might not have said in the first place.

The next thing is when it comes time to actually describe your product there are three things you want to focus on. Most amateur copywriters focus on one or two but there are actually three.

You want to describe the features. So whatever it is you’re selling, is it what is it? Is it a book? Is it a course? Is it a program? so outline what those actual things are. The deliverables that they receive when they buy. that’s step one.
The second step is to talk about the benefits. What are the ultimate results and goals of whatever it is they’re buying? What are they going to get out of it? What is the payoff? Make sure you describe that.
Most people stop at features versus benefits but there’s actually a third step. And the third step is meaning. And that is writing about why those benefits matter. So if you’re talking about doing a real estate course the features might be eight modules workbooks some video lessons. Maybe a call the benefits might be that they can get their real estate business up in 30 days or less. It might mean they can get more leads. They can close their first deal… Those are the benefits. The results. But why is that meaningful to a real estate agent? Maybe it’s meaningful because they want to take a family vacation or because they want to help put their kid through college.

So describing features, benefits, and meaning make your copy that much more powerful.

Finally, don’t forget the two most important things in copy which are scarcity in urgency. So whether it’s a limitation of time a limitation of quantity or a limitation on price, you want to try to hit at least one if not all three of those different types of urgency and scarcity. People need a reason to act so give them one. So whether it’s the price goes up, the bonuses expire, enrollment goes away or there’s only 10 or 15 people allowed, try to find the urgency and scarcity and make it believable.

I know the best conversations happen after the camera stops rolling, so if you have a question about getting started as a copywriter leave a comment below and for more videos like this you can go to Juliechenell.com.

Digital Marketing Funnel Building May 29, 2018

How to Know if You Have a Profitable Sales Funnel

We’re going to do a little math and figure out the Average Cart Value of someone in your sales funnel to determine if the entire funnel is profitable.

To begin, you want at least 100 people (1000 or more would be better!) to go through your sales funnel, so you have some data to work with. It’s tough upfront to spend money for testing, but it’s necessary to get the data you need in the long run.

Watch this week’s episode to analyze your numbers, figure out if your sales funnel is profitable, and get tips to raise the lifetime value of the entire process.

If you find your funnel isn’t as profitable as you’d like, check out what to do if your sales funnel is broken.

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Video Transcript:

Hi, Julie here, today I want to talk about how to make the numbers work in your sales funnel.

We’re gonna do a little math today and we’re going to look at how you can figure out if your sales funnel is going to be profitable.

All right so don’t be scared. We’re going to do a little math and what we’re going to do is we’re going to figure out the average cart value of your funnel. So in order to do this, you’re going to need to have a little bit of traffic first. So you have to mentally prepare for spending some money even without the, the funnel being optimized. So prepare for that.

So we want to send a hundred people through your funnel and get some statistics. It would

be better if you could send a thousand but not everybody has the budget to get a thousand people through a funnel.

So let’s pretend that you are selling a $15 ebook on the Thank You page then you have an order bump for an additional $7 and that’s like some extra resources and meal plans… Let’s say we’re in the health industry.

And then on the one-time offer upsell you have a $47 course that’s fifteen plus seven plus forty-seven which means if somebody buys everything in your funnel they’re going to spend $69.

Now if they just buy the book and the course and they don’t take that little extra order bump, they’re gonna spend $62.

And some people might not buy the order bump or the OTO. They’re just going to buy the book and that would be $15.

So you have three different options.

So what you do is you send a hundred people through your funnel and then you take how many purchases there are. You add them up and create an average. So for this purpose of this example let’s say that out of a hundred people who went through your funnel you had five buyers two of them spent the full 69 two of them just spent fifteen and one person spent sixty-two so that equals two hundred and thirty dollars. That’s how much you made off of a hundred people.

If we divide that by the five purchasers your average cart value is forty-six dollars.

This means that the most you could possibly spend to acquire a customer on this funnel would be forty-six dollars and then you would break even.

Now if you’re looking at me and saying “that’s the only funnel I have” then you’re gonna have to spend actually quite a bit less to acquire a customer in order to make money on just one funnel.

This is why funnel stacking is so important because you can get people to buy again and again and on different funnels. The idea is, is if you use one funnel to get your leads for free, then you can make money on them in all the other funnels.

So if you have a funnel and your average cart value is forty-six and it’s costing you forty-six dollars to get the customer this just means that you have to create a better lifetime value process.

Create more funnels. Get them to buy more, to consume more, to pay more.

Then you’re making money and you’re getting your leads for free. But if this is your only funnel and this is all you’ve got, then what you need to do is you need to make sure that you’re getting traffic and leads for less than forty-six dollars so that you can scale.

The best conversations happen after the camera stops rolling so if this was helpful or you have any questions about how to figure out how much money you can spend in your funnel, leave a comment below and for more videos like this you can go to Juliechenell.com.