Digital Marketing

What $5-$10k Months Look Like in Business

What $5-$10k Months Look Like in Business

When you first get into business, one of the first benchmarks is typically to make $5k a month.

But when you account for taxes and operating expenses, the goal of making $5k a month usually increases to $10k a month.

In this episode, I give a breakdown of how you can allocate your income when you make $5k- $10k a month.

Follow me as I pull out my paper and calculator to crunch numbers related to…

– Business Expenses

– Taxes

– Business Savings

– Take-Home Amount

See what a $5-$10k month in business actually looks like as I pull back the curtain on numbers reality.

If you are trying to get to your first $5k or $10k month and have questions, please put them in the comments below. I love to hear from you.


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Video Transcript

So a little bit ago I did an episode about what does it look like when you make $100,000 a month and like how that money shakes out.

I got so much feedback from you guys and you were like, “that was awesome, but what about when it’s like a lot less than that?”

And so I thought I would do a little bit of a deep dive into when you’re making those first $5k, $10k like how does that money get spent, what do you expect? Hopefully, that relates to you guys because it wasn’t really that long ago.

In fact, I’m sitting here in my office and it was just a year ago that I got into this house. It wasn’t that long ago with the memories are still pretty fresh for me.

I feel like the first benchmark for an online business owner is can they make $5,000 in revenue a month? I don’t know what part of the country or the world that you’re living in. I know for me, $5,000 a month was not enough.

Not Enough in Connecticut, not enough for four kids because even if I could make my profit really, really high, and my expenses really low, 30 percent of that was immediately going out to taxes and I needed a minimum of $6,000 a month.

So I would say that the real benchmark that you’re looking for if you’re not looking to make like mad money and you just want to have a full-time living, I think that the 10k a month mark is the mark you want to shoot for.

So I got my little trusty pad notebook out here because I wanted to kind of show you what I think.

And this will work primarily for an online business, especially for a service provider business. Other types of businesses have more overhead.

So I’m just going to give you kind of what we do.

So let’s just talk for a second and let’s just say that you want to reach $10,000 a month.

Believe it or not, in the service business. That’s actually not that hard to do. I mean, just a couple of clients, a couple of websites, a couple sales pages, a couple funnels, and you’ve got your 10k.

So what actually happens to that 10k once that revenue comes in? So this is what I would do first. The very first thing is you’re going to look at your expenses, right? And what does it cost to actually run your business at 10k.

For most of you, especially in the service industry, it shouldn’t cost you more than five to $500-$600 a month. That would be my guest. So we’ll just do $500 a month.

And of course, this is assuming you don’t have a team. And I think it’s pretty reasonable that a service provider can make 10k without a team. Once you get beyond 10k, it’s pretty hard to do without a team.

That puts you at $9500.

Then we have to think about taxes. Unfortunately, depending on the state you live in, I’m gonna say about 30 percent taxes. And that’s about what? $2850.

Okay. And so if we take that and you’re at about $6,650, that is essentially your take home, right? That’s what you’ve got and most people can live on about $6,000 a month.

And if you want to kind of break it out between rent and mortgage and health insurance, if you have to get your own health insurance and then living expenses.

Most of us can handle this amount. If you want business savings, and I’ve talked about business savings, how important it is to have that rainy day fund in case your clients dry up, you may actually want to take anywhere from 30% to 50% of this money and put it in a business savings account.

And some of you might be like, well if you do that, then you don’t have as much. And that’s true. So if you want to have a nice cushy business savings account, you may want to shoot for 15k to 20k months. That might be your next goal.

But remember the more you go above 10k, probably you’re going to have to hire contractors.

So there is this like weird situation and just so you know this not to get freaked out when you start to go from solo to team, temporarily you have to build out a team which means your revenue goes down.

So it makes sense to really try to get to 20k and try to get to 30k and 40k because then it’s you’re better able to sustain that team.

But in general, guys, keep your expenses as low as possible. Account for taxes and put it in a tax savings account.

And then whatever is leftover, take 30% to 50% of that, put it in a business savings account and then live off the rest.

Just so you know, the very first when I first got started and I was making $4000 or $5,000 a month, I didn’t have one bit of business savings.

It wasn’t until I really crossed the 10k mark that I started to be able to think about that. So don’t feel bad if you don’t have business savings right away. Just make sure that you account for your taxes before you go spend that money.

You guys know that I like to pull the curtain back. I don’t like to pretend and fluff out the numbers, so I’m sure you have questions about this.

If you are trying to get to your first 5k or 10k month, put your comments below. I love to hear, what you guys think, what questions you have. It helps for further episodes.

And I also liked to respond directly. So put your comments below and for more episodes like this, including the original, what it’s like to have 100k months, you can go to

Funnel Math That Makes You Feel Better About Your Marketing

Episode 23: Funnel Math That Makes You Feel Better About Your Marketing

In this episode, I go into “funnel math” – and explain why understanding funnel math is the difference between winning and quitting.

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Full Transcript:

Hey everyone, hope you’re doing awesome. Today, I want to take you through a little bit of a math problem. Nobody run away screaming from the room. I know math isn’t always our favorite subject, but I just came back from my Digital Insiders Mastermind and one of the biggest aha moments that everybody had, happened after I showed them this particular math. So if you are listening to this podcast and you’re at the gym or you’re driving, I would listen to it a second time with a pad and a paper and a pen because I want to show you how math can make you feel awesome.

So, Brie, she is in my mastermind and she built a funnel sales funnel. A webinar funnel that leads to her program that she’s selling called Cashflow Day. It’s about a $300 program and she’s been struggling with feeling like is it working, is it not working? And it’s funny because I keep telling her it’s working, but for some reason, she didn’t believe me.

Sometimes when you’re first running ads, your ad costs are higher. You’re not very good at ads yet. So then it can feel like you’re not making any money because you’re spending all that money in the ads. But I wanted to kind of calibrate expectations.

So I did this entire exercise at the mastermind and showed everybody how to adjust their expectations and how to know if a funnel is actually working. So if you are sitting down with a pad and paper, I want you to draw three boxes in a row, okay? So basically we’re going to draw out a funnel together.

Now, the first page in the funnel is going to be the squeeze page. That’s going to be the page where you give away something for free. So in that first box, just write “FREE” and then the box right next to it, put one box to the right. That’s going to be the offer. That’s the thing that you sell after they opt-in right? You give them something for free and then you’re like, ah, awesome. Okay, here is a $27 course. So in that second box, write $27. Now a lot of people who work with me, or if you know Russell and you’re in the funnel world, you know that when you get somebody to say yes to something like a workshop or a course for $27, you’re leaving money on the table.

If you don’t add what’s called an order bump. And that’s a little thing at the bottom where if you check off, it adds something extra to their order. So at the bottom of your little box, the word order bump, and then put a price of $37 because maybe you have something else you can sell them. That’s a simple order bump. Then the third box, the next box over to the right is going to be your OTO. This is your one-time offer. This is an upsell. So they’ve said yes to your $27 workshop. Maybe they clicked the box to get the order bump, maybe they didn’t. And now they’re being shown a page that says, wait, your credit card is being processed. But before you go, I have a one-time offer. Click YES or NO to buy. So let’s pretend that you have an OTO that’s a course that’s $77.

So now on your paper, you should have a squeeze page that says FREE, a box in the middle that says $27 with a little order bump at the bottom of the box that says $37. And then you should have the third box, which is the OTO, and that should say $77.

Now, here’s where we do the math. You want to figure out if your funnel is going to be profitable, you need to understand what is “normal.” And I put normal in quotes because for every industry it’s a little bit different. And eventually ,you’re going to have benchmarks for yourself. You’re going to know what your normal is and then you can compare yourself against yourself. But when you’re just getting started, you might not have any stats. So I’m going to give them to you. So in the first box, I’m going to tell you that it’s pretty normal to have somewhere between a 20% to 30% optin rate.

So just write 20% to 30% in that first little box. Okay? That’s normal. On the middle box, the offer box where you’re selling that $27 course or workshop, I want you to write 1% to 5% because that’s normal. It is normal for 1% to 5% of people who see this page to buy it. Not 10 percent, not 20, not 30, not 50, right? We think, Oh, if one hundred people see this offer, we’re going to get 10 sales. No, you’re probably not.

So, I’m trying to calibrate your expectations with this math problem. Now, if you go to the bottom of that box, for the order bump, believe it or not, has a higher conversion rate than the actual product. And why? Psychologically when you get somebody to say yes, it’s easier to get them to say yes again.

So they’ve already put their credit card information for the $27 workshop. Now all they have to do to say yes to that order bump, that $37 order bump is just check a little box and now they’ve said yes. So it’s actually a lot easier to get money from an order bump. So put 40 percent. Now that’s a little high. I would say, if you’re just starting out or you don’t have a good order bump, probably it’s closer to 20 to 30 percent. So if you want to be conservative you can be conservative. So put 20 to 40 percent right there next to the order bump, okay? And then the last box, your OTO box where you have a $77 offer, you can say safely say 3% to 10% of people will buy the OTO, again, still higher than the initial offer.

That initial $27 offer in that middle box is the hardest thing. And once you get them to say yes, you get more and more people.

So all your percentages. So now you should have your three boxes that make up your sales funnel. You should have the different prices and you should have the percentage points. So now this is where the math comes in.

Let’s say you get 5,000 people to see your squeeze page, to see your free offer. Okay? 5,000 people. If we’re going with a 30 percent opt in rate, okay? Because it’s between 20 and 30, let’s just be optimistic. Thirty percent of people opt in. How many people are actually going to get to that second box? 1,500, right? So 1,500 people are actually going to see your offer for that $27 product. Now we said one to five percent will buy.

So if we say three and a half to four. Again, let’s be optimistic here. That would be about 50 sales. 50 sales of your $27 offer works out to be $1,350 ish. Okay.

So you’ve just made $1,350 because 50 people bought your offer. And why did 50 people buy? Because you had a four percent buy rate on the 1500 who saw it and why did you only have 1500?

Because at a 5,000 people that landed on the squeeze page, you had a 30 percent opt in rate. So we’ve made about $1,350. But now we have to remember there’s the order bump and there’s the OTO. So if you look at the order bump and you assume that 40 percent of people who bought. So 40 percent of those 50 people bought that $37 offer that actually adds an additional $700 in sales. I think it’s like $740.

And lastly, of those 50 people who bought, let’s say seven percent of those people actually take the OTO, that’s another $300 in sales. So all together, if you take $1350 right? Which was how many people bought the original plus the additional $700 from the order bump plus the additional $300 from the OTO you’ve actually now made $2,350.

Now the last question is, that means the funnel is working, right? Those that you’re basing it on percentages. Now, the reason why people don’t think the funnel is working is because when they run ads, how much is it going to cost them to get that sale?

Well, we started with what number? We started with 5,000 clicks, right? 5,000 views. So this is where Facebook Ad math works super easy. So we know that if you can get your funnel to convert like that, we need to get 5,000 people onto the squeeze page and you’ve made $2,300.

Okay? So if Facebook is charging us .50 cents a click over to that squeeze page, we’re going to have to spend $2,500 to get 5,000 clicks. But we only made $2100. So what’s happening there? People are like, God, the funnel doesn’t work and they get mad. But does the funnel work? Yes, the funnel works. The funnel totally works.

Why? Because we looked at the percentages and we know that those percentages are correct. So the funnel does work. You just aren’t making money because why? Because the cost per click for advertising is too high. So you have one of two choices. You can either try to get the cost per click down on the ad or you can try to raise the conversion rate somewhere on your funnel. But based on the math that we just did, this is a very, very high converting funnel based on the benchmarks, right?

Because we were optimistic today. So you need to try to figure out how to get your cost per click down. Okay. So maybe it’s with content, maybe with social strategy, maybe with better ad targeting. But let’s say you can get it down to thirty cents a click, right? So thirty cents, it’s twenty cents less. That doesn’t seem like that much. But guess what happens now it’s only costing you $1,500 to get those 5,000 views on that page.

And based on our math we’ve made $2150. So if you take $2150 and you subtract the 1500 at cost, you’ve now made $850 in profit. And if I said to you every day you’re going to give me $1,500 and I’m going to give you $2,350 back, would you do it? And the answer should be hell yes. Right? So some buddies like, well I’m not a millionaire in 15 minutes because my sales funnel only made $850 this week and we feel depressed about that.

But it’s because our expectations are completely off about what a funnel actually does in this math problem that we did. If you can get thirty cents a click to get 5,000 clicks to your landing page and then you have all those conversion rates that I just showed you, you are profiting $850 for every $1,500 you put in.

It’s not quite getting doubling your money but almost. And that’s as good as it gets. So if you built one funnel that’s amazing and if you were getting fifty cents a click, you were not positive, you are net negative and you probably felt like a failure.

So my encouragement to you today, and for those of you who are not sales funnel geeks, this may have felt like Greek to you.

But what I want to say to you, number one is this: manage your expectations. It is the best thing you can do for yourself and your clients. Manage your expectations, do the math and figure out if your funnel is really working or not. Because oftentimes your funnel is working. It’s the ad costs that aren’t. And if your funnel isn’t working, then you fix that and then try again. Thanks so much. Appreciate you guys. Talk soon.

If you’re ready to create, grow, and scale your online business, you can go to and get a free plan on how you can get started today.

Funnel Magic for Sales Funnel Builders

Funnel Magic for Sales Funnel Builders

Let’s say you’ve just finished building a sales funnel for a client and it’s time to turn on paid traffic…and then the client says they only have a couple hundred dollars to spend on ads.

The client is asking for some funnel voodoo magic.

This is frustrating because, most likely, it’s going to take more money to truly test a funnel to determine if it’s working or not.

At this point, many clients give up on funnels and claim they don’t work, when maybe they just need a tiny adjustment.

As a funnel builder, if you don’t have the right data, you can’t figure out where the hole in the funnel is and you can’t patch it up.

In this episode, I tackle what it means to successfully test a funnel and how to set expectations with clients who want you to perform some funnel magic.


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Video Transcript:

Hey there, this is Julie. And today, I want to talk to you funnel builders, the people who build funnels for clients. What happens when you build a funnel and the client wants you to perform some funnel Voodoo magic and you’re missing your wand?

So I get this question all the time, and excuse me if I rant a little bit, but here’s the problem.

You build the funnel for a client and then it’s time to turn on ads. I don’t care what kind of ads they are, but then they tell you that they only have a couple hundred dollars.

So, we all know that in order to really assess if a funnel is working correctly if it’s going to do anything, you need to get lots and lots of people into that funnel.

My mentor, Russell Brunson, he likes to see at least a thousand people on step one of a funnel before he can decide if it’s working or not.

So if you’ve built a funnel and you have a client who’s only willing to spend $200 or $300 in ads, guess what’s going to happen? Chances are you’re not going to get enough people into the funnel to even be able to evaluate if it’s working.

If a client puts you in this situation, it can be absolutely maddening. And I have so many students in my mastermind and in my courses that say, “Julie, I don’t know how to optimize the funnel because there’s not enough traffic and my client won’t let me spend any more until they know it’s working.” And you just want to be like, “Gahh!”

This is a classic chicken or the egg scenario. If you are building a funnel, do not build it unless you are willing to spend the money that it takes to get at least a thousand people into it. Now, there are lots of ways to get traffic to a funnel, to be able to assess if it’s good or not. Right?

You can do blogging, you can do Pinterest, you can do Instagram, you can do Facebook ads.

There are methods that don’t require paid traffic. But if you don’t use paid traffic, then you have to hustle. You have to pound the virtual pavement. You have to go and get that funnel in front of at least a thousand people.

Now I know what you’re thinking. Some of you might be like, “Well, can’t you optimize a funnel with just 100 people or 50 people? Why do you need so much traffic before you optimize?”

And that’s because your opinion about whether a funnel works or not doesn’t really matter. The only thing that matters is when people go through the funnel, are they taking out their credit card? Are they purchasing what you sell?

If you don’t have that information, your guess is as good as mine. I can build a thousand funnels, but I can still be wrong about whether a funnel is going to work or not. We need the market to tell us, is this offer good? Is this funnel good? And if you don’t have sales, then there’s no way to know. You are guessing just as much as I might guess.

So, a thousand people on step one of your funnel usually means that you’ve had enough people go through to have accurate statistics, right? Because we know in marketing, maybe one to three percent of people are going to buy, so you need a lot of numbers on the front-end even just to get a small amount of sales on the back-end.

So if you’re in this position and a client will not spend the money and still blame you for not optimizing the funnel, the first problem is that they think that this world has magic. And I hate to break it to you, it does not. But the second problem is actually yours.

And that is I would encourage all of you service providers and funnel builders to make sure your client knows that the very beginning, before they build a funnel, that they have to be willing to roll the dice and play the cards and spend money to get the data they need.

And ultimately that’s what you’re paying for. You’re paying for data. Data that tells you if your offer or funnel works. So no more funnel magic, no more crazy chicken or the egg, hamster in a wheel.

Build your funnel, spend the cash, and then optimize it.

I know the best conversations happen after the camera stops rolling. If you’ve had a client who’s asked you to do funnel magic or maybe you thought funnel magic was a thing, put your comments below. I love to hear what you have to say.

And for more videos like this on digital marketing funnel building Facebook ads, and a good kick in the pants, you can go to

Planning a Sales Funnel Workflow

Planning a Sales Funnel Workflow

Whether you’re building a sales funnel for yourself or others, a solid workflow is crucial to a successful project.

In this episode, I dive into my proven sales funnel workflow that includes…

• Pre-Design Phase
• Design Phase
• Testing & Launch Phase

Make sure everyone involved in the project is on the same page by completing each step in all workflow phases.

This plan will help you create the vehicle to market the product, not the product itself. So if you’re the product creator, make sure you either have the product created before tackling your sales funnel, or add more time to your project timeline to get everything done.



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Video Transcript

Hey guys, Julie here today and I want to talk about funnel workflow, so maybe you have decided that you’re going to build a funnel, or maybe you just got hired to build a funnel and you’re just like, oh my gosh, all the things. How do I make a great workflow? So this is my workflow that I’ve done with hundreds of clients and now you can do it too.

So, the first one is called the predesigned phase. This is really, really important. Do not skip this step because this will make everything go more smoothly.

So the first thing you want to do is you want to have a strategy call.

If you are the client, you want to have a strategy call with your team.

If you are the marketing agency, you want to have a call with your client.

You want to map everything out, make sure that the flow is all what you want. You’re all in agreement on the campaign objectives and what’s going to be sold in the funnel. So that’s the first thing.

The second thing that you want to do is you want to collect all the brand assets. You want to have an agreed upon. What fonts are we going to use, what colors are we going to use, what logos do we need for what products, you know, basically get all the brand assets together because you’re going to need them for the pages, the order forms, the ads, everything.

The third thing that you’re going to talk about, is copy and scripts.

This is a huge part. There’s a lot of copy in a funnel. So you want to get a good idea of all the copy you’re going to need from ad copy, landing page, copy, sales page copy, or even the order confirmation copy.

And then don’t forget, there’s also emails that fire emails that nurture people, fulfillment, emails that fire when people make purchases, instructions on what to do.

So this is like emails, pages, instructions, and then ads. Okay?

You’re also going to need to talk about scripts, video scripts, so videos for things like on your OTO pages or your landing pages if you have videos, and then also webinar scripts and video ads.

So you want to get together and make sure everybody understands all the copy in the scripting that has to happen, and then you want to complete that.

So once you’ve done your strategy, you’ve collected your brand assets and you’ve written all the copy and the scripts. Now you can go to the design phase.

So I do design phase like this. The first thing I do is wireframing. Now, this is an old web design term that I just used for funnels because funnels are web pages basically.

And what I do is I actually build out the funnel in ClickFunnels. So I pick all the different types of pages I’m going to need and I take all the copy and I just place it into the page.

Now I actually create wireframe templates. So if you’re an agency, you should absolutely create templates that you can just put the copy in. And so then you have a general idea of where graphics are going to need to go and all that kind of stuff.

So you do wireframing first and then you do what I call set design.

And set design is when the head designer, whoever is the head designer is going to go in and create the first four to five sections of the most complicated page in the funnel.

And they’re going to set the design, they’re going to set backgrounds, they’re going to create the graphical look.

And then once they’ve set the design, the rest of you, the team, whoever it is, are going to carry out the design. So now that the design and the idea is really implanted, the client has agreed you carry out the design along every other page and it’s much, much easier now because you’ve kind of set the whole vibe and feel.

Once that’s done, it’s time to do integrations. Alright, so you’ve wireframed, you’ve set the design, you’ve carried out the full design. Now you’re going to do integrations.

This includes things like getting the right domain hooked up, getting the right payment processor set up okay. It includes things like attaching an email service provider or if you’re using Actionetics, getting all of the smart lists set up in Actionetics.

That’s ClickFunnels. By the way, if you’re using ClickFunnels, which you should use all of the like nitty-gritty building type things.

You also want to check the SEO and the metadata of all the pages. Make sure they’re not set to the defaults, set them so that they look good.

And you also want to set up the products and make sure that the products are hooked up however you’re going to deliver that.

Maybe you’re delivering them on Teachable or Kajabi or you know, set up the products and get all of that nitty gritty stuff done.

The final thing that you want to do is the email sequencing. So place all your emails in whatever you’re using, make the automation and make sure it works with the funnel.

The last phase is testing and launch. Okay, so you’re going to want to test the funnel and make sure that everything’s working.

Make sure that the pages all go, you know the steps, work, the emails fire, all that kind of stuff, so test the funnel and get that ready.

Then the next thing that you want to do is put together your traffic campaign. So where are you going to get traffic for your funnel?

And so usually for most people, this is where they start talking about Facebook Ads, so now they’re planning what ads are going to go where and what and how. So a lot of people do Facebook Ads, but you could do other things.

You could launch it to your email list. You could do Instagram, Pinterest, so here you’re putting together your traffic objectives.

Now what happens in this stage is sometimes you come up with this brainiac idea that you want to send Facebook traffic to one funnel and then you want it to expire and then you want to send them to a different price point.

You want to do crazy things like that. Once you get all of this done, you may want to duplicate your funnel for different objectives,

like, ooh, we’ll make a version of it for Pinterest or Instagram, so once you have that, make any last modifications or duplications to your funnels for tracking.

All right, that’s basically what you want to do there and you don’t want to do that till the very end til you know exactly how the campaigns are going to work and when you have this all set because you don’t want to duplicate anything and then realize you have to make a change because now you have to make a change twice or three times.

All right, so that’s the funnel workflow. That’s how it works.

People ask me all the time, how long does this take? You know you can do this if you’re crazy in 48 hours. I typically did six to eight weeks, and remember this is only about designing the vehicle for the product, not the products themselves.

If you are the course creator or you’re the client, make sure they understand that this happens and this doesn’t really have to do with the actual content.

So if they have to create the content as well, sometimes that can double eight weeks and it can make it all the way up to 16 weeks depending on how big the program or the course is.

So I hope this helps. I hope this gives you the flow of how to build a funnel and so you can get out there and start making money.

3 Tips to Create Irresistible Lead Magnets

3 Tips to Create Irresistible Lead Magnets

Outshine the competition and make your lead magnets absolutely irresistible, even when you think everything’s been done already.

In this episode, I give 3 of my best tips for…
– creating amazing lead magnets
– making them stand out in the crowd
– real-life examples using these tips.

Plus get a bonus tip about using your niche!

Get ready to see your email list grow and your cost per lead to go down just by using these tips.

If you’re thinking about creating a lead magnet and you’re not sure what to do, head over to the Julie Stoian Live Facebook Page for inspiration and ideas from others.



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Video Transcript

Hey guys, this is Julie here. Today and I want to talk to you about how to create a lead magnet even when everything’s been done already.

The first tip I have for you is really pretty easy. If you’re in an industry where there’s a million lead magnets, go look at them and think about ways where you can outdo them.

So if you see 10 top Facebook Ad tips or 10 ways to groom a cat, make it 50, make it 75, make it 100.

Some of my best lead magnets are things like 250 deals that I found around the Internet for you for free. That converts really, really well. I had a client who did 191 Facebook groups to join. She got great cost per lead.

So outdo your competitors with just sheer numbers and share content and volume. So that’s the first tip.

The second thing is find something that you offer that’s paid and make it free in a drip style. So I have a Facebook Ads masterclass. You can get the five days for $9, but you know what?

You can get it for free as long as you wait every 24 hours.

This idea comes from those in-app purchases that you do when you’re like playing games like Farmville, Castle Hill.

Not that I know from experience, but I also know from experience that I wanted my crops to grow faster. I wanted my cows to get fatter faster, and so inside the app, it would ask me if I wanted to buy things to make it go quicker.

So if you have a great product and it sells really well, create a free version of that and then you don’t even have to create a new lead magnet.

Now what you can do is use what you’ve already got, drip it out, and then tell people, hey, if you want all of this content in one shot, pay me a few dollars. So that’s the second tip.

The third way to create an irresistible lead magnet is to help save people time.

So content is awesome, but if you can give them swipe files, templates, things that they can use over and over again, it feels more like an actual deliverable and they’re more likely to opt-in.

So rather than just a seven-day email course on how to do Facebook ads, give them the seven-day course plus the copy and swipe files that they can use in their own business.

And if you are trying to come up with a lead magnet, sometimes it’s better to niche down.

So if you’re a marketer and you want to create a good lead magnet, create a good one for a life coach or for a local business.

When you niche down, your lead magnet already becomes more powerful than just the generic ones that are out there and you’re more likely to get people to opt-in.

I know the best conversations happen after the camera stops rolling. If you’re thinking about a lead magnet and you’re not sure what to do, leave a comment below and I’ll be sure to get back to you.

I know brainstorming lead magnets can be hard, but with all the ideas in the comments, you’re sure to come up with something that’s going to outshine the competition.

And if you like this video and want more hacks and strategies, you can go to all my videos are there. I’ll see you soon.