Ep. 108 Social Media You Need To Pay Attention To in 2022
Hey everyone, this is Julie. I hope you guys are doing amazing. Today I want to talk about an underrated, underestimated social channel that I think people should be paying attention to.
And before I do, I want to say that this is specifically for the following people. If you are in the industry of writing, if you are in the freelance industry, if you are in design, if you are an agency, if you are a SAAS company, software as a service, if you are in the wealth or money space, if you are in the personal development space, if you are in the crypto or web 3 space, any of these spaces, listen up because this is where you really need to be. Basically if you are in any kind of business that caters to business. I would say the only people who maybe don’t have to pay as close attention is if you are really targeting a home, like parenting, moms, things like that. I don’t think this is as relevant to you. But anything else, listen up.
Twitter is making a comeback. Twitter it has been around forever, and obviously it’s had its ups and downs. But due to the rise of sort of a lot of the Web 3 NFTs and crypto, not to mention the popularity of Twitter during the run of president Trump, Twitter has actually become a really lively place. There was several years there where it was very bot-driven. And I am back on Twitter and would argue for a lot of you, some of your biggest and best relationships, dream 100 and networking strategies could be found on Twitter.
So before you write me off as being lost in the early 2000s, I want to give you a few tips that I have learned. First and foremost, Twitter has an incredible amount of content quickly. The nice thing is that it’s a quick easy way for you to learn how to figure out your voice. You can tweet multiple times a day without pissing anybody off. Not only that, but you can start to see what tweets get liked and retweeted. It’s a quick easy way to test copy, to test headlines, to test different marketing angles that a lot of other platforms can’t do as easily.
Number two, it doesn’t take anywhere near as much energy as it does to create a reel or a Tik Tok video. Some of those things take a long, long time. The third thing is that Twitter actually is a great place to get research on what is trending and what people are interested in.
So I’ve been using Twitter as a way to fuel some of my podcast episodes, to fuel some of the quotes on my Instagram. In fact, if I find Twitter, if I find some Twitter conversations going on that are really hot, I know that I can go ahead and turn some of that content into quote cards on Instagram or Insta-stories and get good engagements.
So Twitter isn’t just a place to find great relationships and test content, but it’s also a great place for idea generation. So if you have been ignoring Twitter, I would encourage you to get back on.
Now there’s a couple apps that I found, and there’s one that I want to talk about today, and it’s called TweetHunter.IO and the reason I like it is because it will give you a personalized inspiration feed that will help you find things that are already really trending. So even if these people you don’t follow, it gives you some great people to follow, but it also shows what people are interacting with. And not only that, but it allows you to save these tweets and retweet them on a schedule if you want.
Now one of the biggest growth strategies for Twitter is to be able to retweet other people’s content. And not just hit the retweet button, but actually put a commentary or a hot take on their tweet to show that you’re listening.
So if you follow someone and you quote tweet them, that’s what it’s called when you retweet and add a quote, this does not take very much time and Tweet Hunter can help you find these tweets quickly, you can schedule them, you can star them, you can reuse them overtime. It becomes a very, very good way to grow, okay, to grow your account.
Now the next thing that Tweet Hunter does, which is really kind of fascinating, is it registers AI to help you rework topics in your own words. So for example, let’s say that you find a tweet that you really, really like, but you’ve already quote tweeted it, and you’ve you know, kind of engaged with the original person, but you want to say something similar in your own words, you can use the AI button. And basically, you click the AI button and it will generate a different way to say the same thing.
Now sometimes the AI comes up with amazing stuff, and sometimes it doesn’t. Either way, it gives you incredible ideas. You can save all of the AI, like whatever the AI spits out, you can save, you can put it in draft, you can schedule it, that kind of thing. And Tweet Hunter also gives you an easy way to find all of the hot tweets so that you can reply and engage with them quickly without having to get lost in the feed. And this way it really optimizes your ability to find and grow quickly.
And a lot of founders and people who are running startups, they own their own Twitter accounts. I mean, even President Trump, during his time in office, he was in charge of his own Twitter account, much to the chagrin of the administration, who wanted him to stop tweeting.
But the point is, there are very few platforms where you’re actually getting the person in the room that you want to speak to on the actual channel. You know if you’re on Instagram, certainly on Facebook, there’s other people, especially on YouTube, there’s other people managing those channels. But with Twitter, you are much more likely to actually hit the person you want to talk with.
And you know, if you don’t know how to win friends and influence people, I recommend that you get the book How to Win Friends and Influence People, because Twitter is making a comeback and there’s an incredible amount of value in using Twitter.
So some of the things that I’m doing now in order to kind of generate a good content strategy is I’m using it for research. I’m using it for engagement, and then when I find something that’s interesting, I can either expand upon it in a blog post, in a podcast episode, in a YouTube video, and then I can test a bunch of my quotes on Twitter, to see how they work, to see how engaged they get, and then I can take some of the best of those and pull them over into Instagram and other channels.
So I end this podcast in the same way I started it. If you are in the money niche, if you are in personal development, you are in SAAS, you are the freelance economy, writing, design, if you are in tech, if you are in any of those markets whatsoever, I would give a second look to Twitter.