February 2020 Archives

Ep. 69 When You Hate Your Customer + Other Uncomfortable Thoughts About Business

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Today I am doing a podcast to answer a specific sort of question, comment that one of my Digital Insiders brought up, and that was, “Why is nobody talking about what happens after your funnel works?”



I thought it was an interesting question because we spend a lot of time in marketing talking about how to get your funnel to work. And for a lot of people this seems to be the happily ever after. You know how in movies, like Disney movies when the end of the movie is they get married and it’s like, “Ah, there’s the ending.” Except that’s actually the beginning. That’s when life really starts. You’ll have to be married, you raise a family, all this kind of stuff, yet the movie ends there. I think that’s what happens a lot in marketing.

We talk about getting that funnel to work, when those ads finally convert, when your conversion rate is at a certain point and you’re just like, “Ahhh.” You know, and getting ready for your Two Comma Club award. But there’s so many things that happen once the funnel works, and a lot of people don’t talk about them.
So this morning I had a Voxer and she said, “I don’t know why, but all the sudden I’m feeling the weight of my funnel working and all the customers that it’s bringing and I can’t tell, is it me? Am I attracting the wrong customer? Is it just that my customers are needy because I haven’t set the right expectations? Or is that I’m just not used to it?”

And it was interesting because as I was thinking about it, I realized that for every single digital insider in my group who’s had a funnel that has eventually taken off, whether it takes off the first time around, or the third time around, or what have you, they all come to me with this same thing. I’ve had comments from insiders that say, “Oh my gosh, I think my funnel is attracting the wrong type of person, because I don’t really like this customer.” I’ve had this one, who this morning said, “I just feel so heavy with the responsibility of all these people.” And I’ve had others who’ve said, “Gosh, I think I’ve built the wrong business. I thought this was what I wanted, but I don’t.”

So this is the conversation that happens once the funnel works. And I’m going to throw a little shade here for a second. I think another reason why we don’t talk about it is there’s a pretty large population of internet marketers that don’t really care what happens after the sale.

Everything about their business and their energy is about making the sale, and then once the sale is made they’re kind of “Meh.” I don’t know. It’s not quite as exciting, definitely not as thrilling. So you find very little content on managing this. So I want to address this fact, and for those of you guys who have done a launch or you’ve got a funnel running and you started to get more customers, I guess what I wanted to say first is, you’re normal.

It is very normal to wake up with a whole boat load of new customers and think that you hate your customer. I’m going to argue that most of you probably don’t actually hate your customer, you just have mismanaged expectation. So we’ll talk about that first, so you hate your customer.

The second thing that happens to a lot of people is they just feel the emotional weight. Especially if you’re in a field or a market where you’re trying to help people grow businesses, lose weight, build relationships. These are like big problems, big solutions and they impact people’s lives in a really dramatic way. So that emotional responsibility is actually quite normal because if you care about people and you care about giving them a solution and it doesn’t work as intended, that can feel really draining.

And then the third is, you’re normal if one day you wake up and you feel kind of like you want to burn everything to the ground and start over. So let’s try and tackle each one of those moments or milestones because I think they’re really important.

The first one is when you wake up and you hate your customer. Now, for a small sub-section of people, you might actually be in a position where you marketed to the wrong person, and that does happen, and it’s painful and you have to figure out, do you shut your business down, do you transition out, what do you do? But for a lot of people, that’s the easy answer. “Oh I must hate my customer.” When often times before you’re successful in a funnel you’re doing everything in your business. Once your funnel works and you start having to be your own customer service person, pretty much everyone is going to hate their customer. Because customers in general, the bulk of them are awesome, and then there’s a sub-section of them that are kind of whiny or high maintenance or needy.

And this is just normal, I’m not trying to be negative about customers. But just in general. You’re always going to have customers who are, there’s going to be some that are awesome and amazing, and then there are going to be some that are squeaky. And I guarantee you the squeaky ones are going to be in your inbox before the awesome ones. Because if they’re super awesome they’re going to tell you, and it’s amazing. But if they’re just awesome in taking your product and using it, that’s like no news is good news. Except when you’re the owner of it, you don’t realize how much you want that encouragement, and then you end up with an inbox full of the squeaky ones.

So it’s kind of like, how shall I say it? It’s kind of like it’s not representative of what’s actually going on. So unless 30% of your customer base is pissing on you in your inbox, maybe you have 3 or 4% of people that aren’t happy, that’s normal. It’s just you happen to be hearing from them. So getting out of your inbox and out of your customer service as soon as humanly possible is important.

Think about a beloved company like Apple. I mean, obviously it’s huge and you know, the person who is actually designing the new whatever, iPhone or Macbook isn’t on the front lines of customer service, but I guarantee you there are thousands and thousands and thousands, maybe hundreds of thousands of people who absolutely hate Apple. You know, and maybe they actually bought the product and they’re the squeaky wheels in the customer service.

So get out of your inbox, that is the problem. Is that you are still in your inbox and that’s very, very typical for people who have early success in a funnel and they’re excited and they want to respond to all their customers. But also remind yourself that the majority of your customers are awesome people who are having success with whatever it is that you’ve sold, or they’re enjoying it, or what have you. And you’re only hearing a small sub-section of those who are unhappy, so try not to do the whole extreme, pull 3 or 4 negative messages and be like, “Uh, all my people, they’re just annoying. I don’t like them.” Okay? So that’s the first one.

The second one is, if you feel the weight of responsibility. And I’ve had a lot of people ask me about this because I feel like in the internet marketing space, I carry a level of emotional responsibility that a lot of people aren’t willing to carry, or don’t know how to carry. I have thousands of followers, I have thousands of students, and I have about 80 high end, high ticket clients who I work with one on one. So on any given day when I open up my Voxer, I’ll have between 40 and 60 messages every single morning. And it’s pretty reasonable that I would say 10 to 12 of those messages, are heavy messages. People are either in tears, they’re tired, they have a problem, because I mean, that’s what business is.

Business is literally just ascending different levels of clearing problems. It’s like a Mario game. I’ve used this analogy many times. You beat the boss in level one, then you beat the boss in level two. And business is literally just beating bosses, killing gumbas, you know, all this kind of stuff.

So it is normal that my Voxer would have about 10% of the comments and questions, really hard things to deal with . So the emotional responsibility that you feel, especially if you’re solving big problems, is totally normal. It’s actually a good sign. It’s a sign that you’re a human that has empathy, so give yourself a gold star for that. I think it’s always really good practice to learn how to own your stuff, and let other people own their stuff.

And you know, I think about this in parenting all the time. If William is having a complete meltdown because something happened that was really, actually legitimately disappointing. So for example, let’s say I told him that we were going to go to the playground, and then he gets sick and he can’t go. He’s going to be sad about that. So I can be sad for him and stay with him in it without being like, “It’s okay. I’ll get you a movie and I’ll get you a Mario, and I’ll get you some lollypops, and try to make up for it. Because is that really helping him or is that helping me feel better?

And the reason why we do that to ourselves is because we’re trying to make ourselves feel better because we don’t like feeling the pain of somebody else. But that’s just part of the human experience.

So as your customer base grows, as you start to solve these problems and you have problems that are ending up in your lap that really aren’t ultimately yours to solve, learn how to practice a little meditative detachment is going to be incredibly critical, especially as you grow in scale. Because one any given day, I still need to be Julie, the mom, Julie the wife, Julie the business owner. And I need to be able to hold space for people who have problems and be with them in it, but not let it take me down at the same time.

So that’s also normal as well. It’s a lot. Especially when people don’t anticipate this, because all they’ve done is think about what’s it going to be like when my funnel actually works? So the third one is about feeling like you want to burn it all to the ground. Believe it or not, this one is also entirely normal. It’s very normal if you’ve actually had success very quickly.

The reason why quick success can cause that, more than slow success, slow success allows you to sort of adapt and get used to the level as it grows. Whereas quick success usually means your revenue has taken off, your customer base has taken off, but your systems haven’t necessarily caught up with that, and you know, hat tip to James Friell, he says, “Systems are people, process, and tools.” right. So we oftentimes don’t have enough people, employees, contractors, we don’t have enough standard operating procedures and processes in the business. And maybe the tools that we’re using aren’t going to work for what we’re trying to accomplish.

So rapid growth creates rapid problems, that are big problems. And the stakes are high. And I’ve actually watched this, even in my time working for Clickfunnels, and watching Russell, I mean, Clickfunnels grew so frickin fast. And the burden of responsibility on Russell who is the CEO was just intense. And sometimes I could just see, his eyes were kind of wishing for the days when life was simpler. When there wasn’t so much at stake, when the pressure wasn’t so high.

So if you have rapid growth, which in one sense we all want, but in another sense I would say the slow and steady growth is maybe not as sexy, but certainly a little easier. It’s going to feel very normal and natural to want to burn it to the ground at some point because it’s going to feel way messier than you anticipated. Because your anticipation was just thinking about what’s it going to feel like when I hit a million dollars? Or what’s it going to feel like when I hit 5 million dollars? But you didn’t actually think about the ramifications of what that was going to mean from an expense and system standpoint. You know?

The other thing is that entrepreneurial personality types, and it would be really helpful to know what your personality type is, and what your tendencies are, because in that sense there are certain personalities that are designed to always be go, go, go. What’s the next thing, what’s the next thing, what’s the next thing? For those personalities, maintaining a structure that grows quickly is one of the most exhausting things for their personality, and they would much rather be in that early planning, exciting, unpredictable start up phase.

So be careful when your growth hits and you feel that way. Because first of all you should never make a decision when you actually feel that way, you should wait until your more stable. But secondly you may burn something to the ground that you don’t want to burn to the ground, you just don’t want to be the person who has to manage it. So that’s an important thing that you can work out with a coach or a mentor.

So if you have thought that maybe you hated your customer, if you have ever felt the emotional responsibility of getting your clients results, or if you’ve ever felt like you wanted to burn your business to the ground, I’m here to tell you that all three of those feelings are entirely normal and not talked about enough. So I hope this was helpful and I appreciate you guys, and I’ll talk to you soon.

Ep. 68 When the Market Is Oversaturated

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Hey everyone, this is Julie. I hope you’re doing amazing. I wanted to talk to you today about a question that I see come up all the time, which is, how do you know if your market is oversaturated with offers?



I see this a lot because people don’t want to put themselves out there and feel like the competition is too strong and I’m going to do all this work and spend all this money and then it’s not going to go anywhere. So I understand that feeling. So this is some of my advice that I would love to dole out unsolicited here.

Number one, everything is saturated. So I don’t know if you ever watched Shark Tank, but I did. And it was so funny because every time someone would come into the tank, the first comment from the sharks was like, “Ah, this is a really competitive market.” It was like, “Oh you’re selling lipstick? Oh, that’s really competitive.” “Oh, you’re selling juice. Oh, that’s really competitive.” “Oh you’re selling jeans. Oh, those are really…”

It was just like, it was like that was a default thing. So everything is competitive. So I would not make that your sort of baseline of, “Oh I should only get into markets that are not competitive.” Non-competitive markets usually mean that nobody has figured out how to monetize it. It doesn’t mean that there’s wide open blue ocean for you to just come step and play and dance in. You know what I’m saying?

So the key, the question you need to ask is how do I stand out in the competition, because that is a question you have to think about. And any market you go into, I recommend be competitive. So I think people think there’s a difference between competitive and over saturated. And you know, I’m not exactly sure where that line is. But if we take, I don’t know, let’s say we take makeup for example. That’s incredibly competitive. You know, you go to CVS down the street and you’ve got Maybelline and Cover up or Cover Girl. I don’t wear makeup, can you tell? Revlon, and Este Lauder, I can’t think of anymore.

So if another make up company comes on the scene, it’s going to fight for shelf space, correct? Of course. However, if a new makeup company comes on the scene and let’s say it’s vegan friendly and hypo allergenic, and gives 50% of its proceeds to, I don’t know, women in poor countries who are often times victims of trafficking or something like that. Now all the sudden it’s got a reason to stand out because it’s going to target a market that wouldn’t buy other makeup products, people who are environmentally conscious and that kind of thing, or people with super sensitive skin.

I remember when Burts Bees came out, I felt like it was this big thing even though there was a million other types of chapstick on the market. Burts Bees came out and really had this sort of feel good organic angle before organic was cool.

So there are times when I look at a market and I say, “Gosh, that’s really crowded.” Even before we launched Offer Cure I had my own set of imposter syndrome. I thought, “This is a really crowded market. Lots of people teach on offer.” And yet, there are thousands now of students who are like, “Thank you so much for creating the Offer Cure. That was amazing.” And it wasn’t like I came up with some new, you know, magic bullet. But I came up with a new way to teach it that created almost virality where people started sharing and talking about the program and told other people about it, and all that kind of stuff. And that was me entering a really competitive market.

So when you are building an offer, so if you’re building an offer in a health market, in a wealth market, in a relationship market, don’t worry if it’s saturated. Ask yourself, stand at the point where you say, “What can I create that once created, the students will say to me, (or customers or whatever) I am so glad you created that product. I don’t know where I would be without that product.”

Ask yourself that question. What kind of product can I create that once created, when it has customers and students and things like that, they will say, ‘I’m so thankful you created that product.’ That will immediately help you dial in what it is about the product that has to be different, that has to be unique, that has to be creative, that has to be simple, that has to be a shortcut, whatever it is that will make people so grateful.

Even the Funnel Gorgeous brand, I mean, templates have been around forever. Clickfunnels marketplace and Creative Market. But it was the blend of Cathy’s really, really, good design with my really, really good conversion/marketing brain to create almost internet marketing designer level products. There were lots of people who were selling templates who were internet marketers, who weren’t really designers, so the designs looked okay, but they were really more like marketers.

And t hen you have designers who are selling on creative market types of sites, that are super, super beautiful but don’t have a lot of real world application. And Cathy and I entered into that little space, and now we have lots of customers who say, “I’m so thankful you did this for us, you created this for us.”

So that’s the question you want to ask yourself. Not is it crowded, is it competitive? You want to enter competitive markets, you just want to carve out your spot. And for people who are like in the health space, I hear this all the time. “Well, there’s only so many ways to teach someone how to lose weight.” Right, and that’s true. You’re not going to come up with some medical breakthrough in your product, or your coaching that hasn’t already been discovered. So you might be thinking this and go, “Well, what can I actually offer that’s even new to them?”

And I would say, you don’t have to worry about creating something new or medically significant or some breakthrough. What you’re really asking is how do I deliver it? What container, what methodology do I use to deliver that information so that it gets results? Because I could simply hand you a science journal on weight loss, and you could read it and learn and implement. But that would be a very, very difficult way for you, because number one you probably don’t understand a lot of the terminology, you’d have to draw down your own conclusions, you’d have to figure out your own application, you’d have to then go out and do it, you’d have to execute on it, you’d have to execute on it in a world that’s not ideal for weight loss, all that kind of stuff.

There’s like 1700 steps, but that’s still the right information, correct. Versus someone who has taken that information and curated it in such a way that it’s on an app and you know, has meal plans and all that kind of stuff. And so you’re like, “Well a million people have done that.”

So if you imagine the science journal on one end, and the solution on the other, every time the market gets more and more crowded, it’s like there are people that are creating the next step closer to like full immersion. So you’ve got people now who have taken the science, deduced it, app’d it, meal planned it, you know work outs in your pocket. They’ve done all that hard work. So you’re like, “That’s it, they’ve already cornered that market.”

That’s the point at which you dig deep, because you’re like, “Okay, they cornered that market, but did they corner that market for everybody or just a certain group of people.” Because are there different groups of people that can benefit. So what if you take all of that and you’re like, “Okay, I’m going to create this program for people who have sedentary jobs, for people who work in an office. The office job diet.’ And this is specifically for people who work in a 9 to 5 who have to sit in a cubical all day, who can’t get out except for their lunch break, who often times have to buy meals.

And now all the sudden, now you can create a program that’s so specific to that particular environment that it could catch and go viral. So now it’s like, ‘Oh, okay. I literally just figured out how to stand out.” So you can take it from the avatar standpoint to create that sort of unique idea. You could take it from the, you could still serve the same avatar but you could focus very specifically on one key thing.

Like maybe you’re health and weight loss specifically for plant based people. Or you’re health and wellness for people who want to lose weight and they happen to be pregnant and obese at the same time. You know what I mean. So you can tackle one specific piece of weight loss and bring something new to the table, or something unique.

And sometimes, even if you can’t figure out a unique angle that way, you can figure out a unique angle in terms of if you can deliver the result faster, better, easier than somebody else, you will stand out. So that’s really kind of what Offer Cure did, our course. Because it wasn’t like we were trying to do offers for a specific niche or we weren’t trying to just pick one little piece of the offer, we really went out into the big waters. But what we said is we’re going to make you get a result fast. And we actually had to deliver on that. You know, that’s where the issue is, you have to be able to deliver on exactly what you’re promising. And once you do, it stands for itself. And now, you know we have all kinds of authority in the offer space because of that program.

Okay, so I hope that helps for those of you guys who are saying, “Well, how do I know if my market is too saturated?” the answer to the question is everything is too saturated. That shouldn’t be the judge of what you decide to do. And the hard work is in figuring out how you can stand out in the midst of it.

Julie Chenell & Kathy Olsen

FunnelHacking Gone Wrong (+ Our Official Stance)

I’m up early on a Sunday morning to write this post because last night at around 11pm, we received notice that – again – for the zillionith time – we’d been plagiarized.

And if I’m being honest… Cathy and I have made some pretty serious errors in our handling of this, which is why I think it’s getting more and more out of control with each passing day. This post is my attempt to correct our mistakes.

First off, we’re in the business of templates and swipes. That means we are GIVING people shortcuts and tools to make their lives easier.

  • Our templates have copy prompts right on them.
  • Our templates have lots of graphic assets you’re free to use.
  • Our courses have sales copy helper sheets, offer shots, and more.

And… I see funnels ALL the time that are using them exactly as intended! I think, “Oh hey– I recognize that headline!” or “What a cool way they used Funnel Launch Party design” etc. etc.

When people BUY our products, they are essentially buying a license to use our design and copy. 

And there’s been a ton of success from our customers, which is amazing.

Here’s where it goes from “Yay! So glad for your success…” to “Oh hell no you didn’t just do that…”

When you plagiarize our copy or our content… especially copy you did not buy a license for.

The problem we’re facing right now is that the Offer Cure sales copy is being ripped off – more and more every day.

The first time we noticed it… was with one of our own customers.

When we discovered she was a Funnel Gorgeous customer, my empathy kicked in and pushed down my anger. She clearly had bought Offer Cure and our templates, taken the course, then created an offer and put it out there.

Nothing about that was an issue. Even the fact that she had a similar name didn’t really bother me too too much.

But the copy on her page was so obviously a rip off… all in the name of funnelhacking, that instantly I felt a gut check.

This part WAS illegal.

Cathy and I spent hours talking about what to do.

We decided to be the bigger people. In fact, in a private group we discussed what to do, and we decided… we weren’t going to sweat it.

That was the wrong decision because what followed was a LITANY of funnels doing the exact same thing. And eventually, we realized… this wasn’t okay. We’d made a mistake by not calling her out on this. We shouldn’t have just pretended it was okay. Because it was then…

Another funnel.

Another funnel.

Another funnel.

People are asking for a training on ethical funnelhacking now because last night, the latest funnel to rip us off tipped Cathy and I right over the edge and we decided to finally take action.

Neither Cathy nor I are in the business of throwing our weight around to scare people. We’re not punitive. We’re not looking for easy money grabs. Our first reaction to the first funnel we found was to stay silent and try to be the bigger party. But in doing so, we inadvertently gave the message that we’re okay with copying, and we’re not.

This is our public statement on the matter….

  • We are HAPPY for people to buy our templates and swipes and to use them. Your purchase is your license.
  • We are NOT OKAY if you rip off our original work. If we’re NOT selling it as a template or swipe, it’s not yours to take.

Don’t go into a grocery store and buy all the goods and then figure on your way out you can steal the signage and the cash register.

If you’re not sure the difference between funnelhacking + plagiarism, take note below. This is a section of our of Offer Cure copy… note the three funnels using the copy and just changing a few words… that’s plagiarism. In all of these funnels, the copy continued to model so closely, that even people who didn’t write the original copy could tell how modeled it was. That is NOT OKAY.

 

 

So what would be okay? What would be considered modeling or market research?

Funnelhacking would say… at this point in the Offer Cure copy, they are showing their customer the solution so I should too. You know how many ways there are to say this section we built? If you want to model a high converting sales page by placing a “solution oriented” block of copy in the same spot you see… look at the few ways (this took me like 6 minutes)… to say it?

  • Imagine being able to accomplish your dreams and live your life (because that’s what we’re really here for right?)
  • What if you could quickly send high converting emails that GET opened?
  • Think about a world where your launches don’t flop and instead become repeatable and predictable processes you can do over and over again?
  • Girlfriend, you can GET what you really want (without feeling overwhelmed)
  • Here’s the truth: You can fix your sales page in time without paying a pricey consultant to do it for you.
  • Truth bomb alert! The solution to your lagging sales is hiding in plain sight…let me show you how you can know exactly what to fix

And if you’re not sure if you’re funnelhacking or copying, ask yourself this… “Would the owner of the copy you modeled be able to tell it’s theirs?” Or better yet (since ALL of these funnels were discovered by customers – people who didn’t even WRITE the original) ask yourself if the customers of the original work could tell it’s a rip off. Because if they can, and you didn’t buy it as a swipe or a template with a license, you’re copying.

Take a few minutes and use your creative word skills, or maybe the sales copy helper sheet you bought, and make your stuff original.

Last thing…

I don’t think everyone who copies is bad. Not even close. In fact, that’s why it took us so long to say something. We know everyone is trying to do the best they can with what they know. And we know that the lines can get blurry. So we’re trying to unblurry them and we’re not perfect at it either.

*As of the writing of this post, there are already steps being taken on several of these funnels… to modify their copy, which we greatly appreciate. We’d much rather spend our time making amazing products for our customers to buy and use, then to waste our time chasing people down. If you have ripped off our copy, please consider this our ask… change it so it’s not a direct mimic. Please remember that everything we put out into the world is not swipeable. We sell our licenses with our products to use.

 

Ep. 67 The #1 Skill You Can’t Afford NOT To Have

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I hope you are doing amazing. I am finally getting back to recording podcasts after a crazy, crazy couple of weeks. Many of you saw I went to Funnel Hacking Live in Nashville, right at the end of January, and then the very next week, don’t ask me what I was thinking, I decided to do the Funnel Gorgeous retreat.



So it was 2 weeks back to back, so 2 weeks away from my desk, away from work, with amazing people doing amazing things.

And now I’m back, and we are less than a month away from our next event. Oh my gosh, the Marketer’s Heart event in New York City. So to say it’s been crazy is a wild understatement.

Anyway, one thing I wanted to talk to you guys today about is focus. And I think it’s coming front and center with me for a number of reasons. The first reason is that I am coaching a lot of people right now, so I have this really unique vantage point where I can see what’s going on with people, and I can identify these patterns. I see the patterns because there’s so many people, I’ve got statistical significance in my data.

So a couple of days ago I wrote a post about the number one skill that you need in business, like more than anything else, is focus. And here’s why: Everything that you want to start in business, requires focus. Everything that you want to finish demands focus. Everything you dream about is fueled by your focused attention, even the very active dreaming requires focus.

Most mistakes, not all, but most of the mistakes that you’re going to make in business are caused because you haven’t valued focused attention. No other skill is going to compensate for a lack of focus. It’s very hard to compensate when someone has no focus or a lack of focus. And the majority of the problems in your business are solved by deploying it, by using focus.

So why did I come up with this? I came up with it because I’m currently in the middle of coaching the first round of Launch Gorgeous people. Now Launch Gorgeous is a group coaching program, and it is designed to help you launch your next offer. So there’s three different types of launches that you could, there’s three different tracks.

There’s the power launch, there’s the pressure launch, and then there’s the premium launch. And they’re all fairly similar, but have some key differences. So you have to choose which one you’re going to do and then once you’ve chosen it, you take that information and then you execute. So there’s a lot about this program that is, you know, there’s a lot of content but there’s also a lot of execution. And it is crazy to me how much focus or lack there of, is causing so much pain and suffering for people.

So it’s interesting because every week, or every phase we have an accountability thread which is really like, “talk to me. How are you doing?” and I see so many people who start their comments with, “I’m stuck on blank” it could be anything. It could be a tech issue, it could be a copy or a strategy issue, it could be a time issue. Whatever it is, they start with, “I’m stuck on blank” and what follows, usually in the comment, is all kinds of reasoning, thoughts, ideas that have nothing to do with the problem that they’re experiencing.

So you have this sort of mangled up, tangled up ball of stress, and if you would just focus your attention on what your problem actually is and identify the solution, you would get unstuck much faster. So this is a perfect example. She says, “I’m stuck, I’m doing, I’m trying to build my list for my launch and I’m trying to put something free out there, but I don’t want to put something that’s lousy out there.” So that’s how she starts.

Is that an actual business problem? Yeah, you don’t want to put lousy stuff out there. Do people put lousy stuff out there all the time?” Yeah. Is it a fair assessment to say that the people who’s stuff is lousy is usually the people who aren’t worried about it being lousy? Yes. If you’re worrying about it being lousy, is that probably a strong sign that you care? Yes. Do caring people typically put out better stuff? Yes.

So is she actually worried about something legitimate, or is she struggling with imposter syndrome? Because that’s what it sounds like. So we identify what is the actual problem. Is it that you don’t have the time or you’re just hung up on perfectionism?

Okay, so the focus around what the problem is and identifying what is actually going on is so critical to being able to actually focusing on the solution. But what ends up happening is she continues to go on, she says, “You know, I can’t get anything out there, it’s a busy season. I’ve got sick kids.” And then she says, “Well, maybe if there was just a done for you program where we don’t really have to do too much. I’m sure cost won’t be a problem.”

And this is an example of where she identifies that the solution to her problem, which is, “I’m stuck on my lead magnet.” Is “I just need someone to do it for me.” And that sometimes is a solution, but it’s not a solution to the problem she actually has. Her focus is on that she just wants somebody else to do it. But her focus should really be on, “Why am I stuck?” because what she’s actually stuck on is imposter syndrome.

So then she continued to go on, she’s like, “This is not my zone of genius. I want to outsource, I have to learn everything, and I’m worried about spelling errors, and I’ve seen so many bad sales pages and then people don’t buy the product because it doesn’t make sense.” And the lack of focus just pulls her out of actual problem and now she’s in the mangled up, tangled up issue.

If she had stayed focus on what the problem actually was, she’d be able to find the solution faster and move through the problem. So that’s the first thing that I saw that sort of triggered it. The second thing, is in Launch Gorgeous we actually take you step by step, there’s a calendar and it’s all very much like, this is exactly what you do when you do it. You know what I mean? It’s very, very set in stone, there’s not need to charge ahead.

And I can’t tell you how many people get hung up and not do the thing they’re supposed to do, because they’re worrying about the thing they’re not supposed to worry about yet. This happens constantly, you know, we’ll get questions like, “Well, so when my customers ask for a refund, what do I say? Or what should my refund policy be?” and I’m like, “Where on God’s green earth is there anything talking about a refund policy in phase one?”

So often times our focus gets derailed, and what is the enemy of focus, and this is what I’ve been watching because there are 150, I believe, 150-160 people in the Launch Gorgeous program right now. So it’s a good size group to be able to see these patterns just playing themselves out over and over and over again.
So the most important thing that I can say is that the enemy of focus is anxiety and worry. So wherever you see anxiety and worry, it’s usually focus, like scattered focus on all the wrong things. Rather than having a laser on what the problem in front of you is and how to solve that problem, anxiety will split your focus. Imagine splitting a ray of light into a million different beams and try to shine light on every other possible problem issue. And anxiety and stress actually have almost a magnetic quality where once you worry about one thing, you worry about everything.

And I’ve watched this pattern happen in my life where something happens that causes me anxiety and now all the sudden everything causes me anxiety. And that is very, very common in business. When you hit a problem it is so important to keep your focus on the reason for the problem, to find the solution. And not let all of that other over thinking anxiety, because your anxiety will convince you that you have a million problems and it will do that with 100% accuracy, 100% of the time.

So knowing this, I just thought that today’s episode would just be like a reminder that focus is the number one skill that you can exercise to really help your business grow. So I’m talking about focus at a pretty high level. I have a couple of blog posts and actually an earlier podcast episode about focus, this is more about the art of refocus. Because people say to me, “Well, how do I actually get better at focus?” and one of the things that I tell people is it’s not so much about having better concentration, as much as it is being able to recognize when your concentration gets interrupted and moving it back to what it should be focused on.

So it’s actually the muscle of moving your focus back, refocus, that actually helps you become better at focus. So it’s, I think it’s episode 30 – Why Focus Isn’t Your Problem. Because people are like, “I need to have more concentration.” I’m like, no, what you need to do is learn how to refocus your attention, because your attention will always, if you’re waiting for a distraction free environment, good luck.

So that’s kind of what my call to action here today is. To make sure, to go listen to episode 30, which is Why Focus Isn’t Your Problem. Aslo, if you guys are wanting to be in a business growth environment where your focus is going to be strengthened, where you have not just a course but a coaching program that really helps you stay focused, and helps you observe when you’re not being focused and call you back to yourself, Launch Gorgeous is coming out March 9th, you can get on the next round. This is for anyone who wants to launch a product or offer in the late spring. So I would definitely go to launchgorgeous.com and get on the wait list. I appreciate you guys, talk to you soon.

Julie Chenell

7 Truths 38 Taught Me

Today is the first day of the last year in my 30’s, and I did not expect yesterday’s birthday to be as emotional as it was.

Even without the big spiritual aha! moment that came whipping into my house yesterday morning (more on that another time), just the sheer number of birthday wishes and kind words on social media was enough to crumble the toughest of criers. I spent a large part of the day in tears. I felt so much gratitude, I felt unworthy of it all, I felt overwhelmed, I felt like I hoped I am “good enough” could continue to serve the people who follow me in a way that makes their world bigger and brighter.

Many of the well wishes were from people who entered my world a LONG time ago. Before all my huge wins or accolades, they were there. Which means for you… the people watching you RIGHT now, even if you think your following is small or your voice isn’t heard ringing loudly across social media, you’re making a difference right now. Somewhere, with someone. And honestly? When you become the kind of person that cares about people when it’s not glitzy or glamorous, you will immediately stand out because so many people turn over customers and followers like it’s nothing.


So what lessons did this last trip around the sun teach me?

1. Everything will eventually come back up and around, even if you don’t want it to. It’s SO hard to be honest, to do the right thing when it’s the hard thing, and no matter how much you try to stuff your red flags or your gut check intuition, eventually… it will find you. I am a classic second guesser. I have an instinct, and then I figure out how to make my instinct wrong so I don’t have to listen to it. 100% of the time it gets me in trouble, and I’m not cured yet. But I’m working on it.

2. The Six Hats are an amazing tool for your business. I discovered this in March of 2019, right before I kicked off and led the first ClickFunnels marketing retreat. I talked about it on my podcast, and how the six hats help teams brainstorm effectively.

3. Go to Disney World more. In the midst of some seriously stressful life crisis stuff, when people would ask me what I wanted out of life, the only thing I could come up with is… “I want to spend more time at Disney with my kids.” So I set that intention and fulfilled it. I visited Disney in April, July, September, and December. Since the start of 2020, I’ve been Disney two times with another trip coming up in about 6 weeks. You’ll never get what you really want if you don’t say it out loud and believe it’s possible.

4. Betting on yourself will continue to be the hardest thing you do, even though it’s EXACTLY what you need to be doing. At least if you’re the type of person who struggles with Imposter Syndrome or the disease of “not good enough”. I expected with more success it would get easier, but it doesn’t. The pressure just changes flavor. Learning how to bet on yourself starts right now, today. It starts when you don’t have a track record or testimonials or proof that you can do it. That’s when you learn to work that bet on yourself muscle. When I decided to do another affiliate contest with Pete Vargas’s Stage to Scale, when Cathy challenged us to hit our first $100k month in June with Webinar Gorgeous, when we had to push another $100k sale for Black Friday to try and hit the 2 Comma Club before this FHL, every time was just as terrifying as the first time.

5. Get ready because success brings 3D decisions. These are moments in life… decisions that have no wrong path, no moral compass, they are not driven by need, they are not driven by money, and every possible choice or path carries with it potential opportunity cost, unintended consequences, and soft and hard benefits and risks. I had more 3D decisions this year than I’ve ever had before… the most public one being my decision to step down as ClickFunnels partner to go back to my own business. There is so much about the life of someone successful that’s just total bullsh*t. There’s no destination. There’s no relief from pain or hard decisions. They just change shape.

6. It’s okay to change your mind. This is a hard one for me. The older I get, the more influence I have, the more careful I am about my decisions because I see how many people it affects. But then you get yourself in a mindset loop of feeling like you can’t change your mind because what will people think, what kind of fallout will there be, etc. I’ve tried to be really honest about this real fact of life and business because I’m trying to prove that you can change your mind. You are allowed to make mistakes. You’re allowed to make bad judgments. You will be okay.

7. Everything thinks their situation is unique… it’s not. That’s not meant to be a blow. It’s meant to be a relief. I’m now clocking well past the “10,000 hours to becoming an expert” with business coaching and marketing strategy. And it’s not with a small group of people. It’s with hundreds of people, plus thousands of students. As an example, if you went to the doctor for some strange disease and he said, “Oh well… thousands of people have this, here’s what you do…” you’d be relieved. Imagine if he said, “Oh man. This is some horribly rare disorder.” You’d be freaking out. Your problems are not unique. They are regular. They are normal. They are the things I’ve probably addressed hundreds of times in the last 5 years of coaching. That means that EVERYTHING you’re currently dealing with… is solvable.

It’s like you’re on Level 2 of Super Mario and you haven’t beat the level yet, but there are people who are on Level 5 and can tell you exactly how to beat the boss. I’ve got some HUMDINGER problems in my life right now. Not easy, not small, not fun. But I console myself with this truth, and go find the people who’ve beaten the higher level bosses rather than try to figure it out myself.


Like I said above, today is the first day of the last year in my 30’s… it’s hard to not see the symbolism that this next trip around the sun will be a big one. I’ve got my “teach me” glasses on because I want to leave this decade fully equipped to handle the next one to come.

And…I have a funny feeling I’m coming to a boss level and I’d rather advance than play the same game over and over.

xx Julie

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