March 2018 Archives

Inside Funnelhacking Live 2018


-To see all the Instagram Story highlights of FHL 2018, check me out on Instagram at https://instagram.com/juliechenell and peek at the FHL 2018 highlights on my story profile.


I really hope I can do this event justice. It’s going to be hard to capture the depth and breadth of emotion that I experienced over the last two weeks, but I know if I don’t write it down, the intensity will fade and I will have no record to remember!

Quick review if this is the first blog post you’re reading about me – I’m Julie. I run an online digital marketing business with a membership, course, and a mastermind group, and I’m also part of Russell Brunson’s Justice League.

This was my first Funnelhacking Live as an “insider” – and my oh my, what has changed in just one year.

In fact, last year I went to FHL 2017 in Dallas, and barely ANYONE knew me. It was an amazing event and I left super inspired and pumped up. So much so that over the next 12 months, I would go on to make a million dollars, win the dream car award as an affiliate, get a 2 comma club award, join his Inner Circle, explode my business, and then join Russell’s team as a coach and writer.

Funnelhacking Live is the best Internet Marketing event in the world…largely because it’s not JUST about marketing. It’s about business, life, relationships, heck even God. It’s incredible. And you should go. If you take nothing else from this post, take this – you do not want to miss next year.

Prior to arriving, I knew that I would be split in a million directions because of how many hats I was wearing…

  • I was there as a Clickfunnels team member
  • I was there as an attendee who is Inner Circle, 2 Comma Club Member, and Dream Car Winner
  • I was there as an entrepreneur with a business and following of people who’d want to come by and say hello
  • I was there as a 2 Comma Club X coach
  • I was there as a wife to my husband Alex
  • I was there as a mother to my son William
  • I was there as a Disney addict

Needless to say, this produced MASSIVE amounts of excitement, anticipation, AND some definite stress because I was never sure which “hat” needed to be on my head at any given time…and frankly…how many I could wear at once.

Day One – Monday

We arrived in Orlando around 12pm and William was completely over stimulated by the plane, buses, and monorails we took to arrive at our resort. He did something he never does – he fell dead asleep in my arms.

Carrying a sleeping William across Disney World is super fun.

We managed to transfer him and ourselves to our room at the Port Orleans Riverside Resort, and then had a nice afternoon swimming and shopping. The rest of the Clickfunnels team was due to arrive on Monday night, but we weren’t able to get a room at the Coronado (where the conference was) so the first day was just about Alex and I enjoying the amenities with William before the madness began.

Day Two – Tuesday

On Tuesday morning, I was hankering to get to the Coronado to see all my people, to get the scoop, and to be a part of all the planning. It didn’t go quite as planned since #1 – I wasn’t really in the loop with all the prep meetings, and #2 – Every time I tried to leave William for a few minutes, he would dissolve into ridiculous screaming.

This was the first moment where I felt a bit like “Which hat am I supposed to wear right now?”

It was so odd. I was worried about William adjusting to all the new people, worried about Alex feeling like a babysitter, I was in the lobby saying hi to anyone and everyone I could recognize from my tribe, I had lunch with Inner Circle Peeps, and meanwhile I had this bizarre feeling like I was missing some important prep meeting with the CF team. FOMO is such an annoying thing to have.

 

On top of that, we had to perfectly choreograph the following:

  • Get our luggage from Port Orleans to Coronado
  • Unpack and get my clothes out and ready for the VIP dinner
  • Shower and do makeup and hair for VIP dinner
  • Register for the event and get all our badges and all access passes
  • Keep William from napping so he’d fall asleep at EXACTLY 6pm so a stranger babysitter could come in and watch him
  • Get the shuttle for the VIP dinner by 7pm

It was tight. We basically hung out in the lobby until 4pm, got our room and luggage by 5pm, and yes – William did go to sleep and the babysitter was very nice and we made it to the shuttle in time for the VIP dinner.

The VIP dinner was AMAZING. 

Amazing peeps at the VIP dinner!

Russell and company took all the IC members, 2 Comma Club winners, and executive team to Hollywood Studios for an Indiana Jones dinner.

This was the first moment where I started to really feel the energy and excitement of the event, and I knew- the next several days would be amazing. I was able to relax and thankfully, William stayed asleep the whole time and there were no frantic texts from the babysitter.

Day Three – Wednesday

Wednesday morning, Alex, William, and I took an Uber over to the Polynesian…where we had a Mickey breakfast with a delicious all you can eat family style meal…complete with Mickey waffles.

His first encounter with Mickey!

We also rode the monorail and a boat, just to give William something to do (we both knew the afternoon would be dull for him).

We got back to the hotel around 11am and that’s when I got a little bitchy with Alex.

Here’s why…

I am MOST comfortable barefoot, in jeans and a t-shirt.

I get SO STRESSED at the idea of putting clothes on. For real. It’s so annoying. Especially in a situation where I knew I’d be recognized.

And with every shirt I tried on, I got more and more annoyed because they were too big or too tight or too frumpy or too…I don’t know.

Alex knows this about me, so he just let me be until I could figure out what I was going to wear.

I finally settled on just wearing all black. My black Clickfunnels jacket (that I love), black leggings, cute shoes…end of story.

Alex and William stayed behind and I went downstairs to the main room, and h..o..l..y…c..o…w. I had no idea how many people would already know me. That was super cool and fun and really unexpected.

I got to talk to a ton of people and then…the event began.

Russell did two incredible presentations —

  • Conversation Domination
  • Funnelhackers – We See Things Differently

And even though I knew a bunch about the presentations because I got a preview, I still loved to watch it all unfold live.

Wednesday night was the Vendor Speed Dating Event, and this night was so much fun. I hung out with a bunch of my mastermind members, and we ate and drank and chatted until it was time for the documentary showing of Operation Underground Railroad.

Some of my most favorite people – Digital Insiders!

The documentary was intense. And that isn’t even the right word to describe it. Everyone was in tears by the end. It documented Tim Ballard’s mission (with O.U.R) to stop human trafficking around the world, and it was crazy — Clickfunnels and all the attendees raised OVER $1,000,000 for the organization. That’s insanity!

I left that night feeling so damn proud to be a part of the Clickfunnels team.

Day Four – Thursday

Thursday’s presentations were SO good.

My favorite of course, was Russell’s Funnel Audibles. You could see the room frantically scribbling down notes. You could hear the aha! moments. My phone was going off with my students and clients around the room pinging me “I get it now!” It was so fun. He did an amazing job.

There were some other memorable presentations – Alison Prince from $0-100k, Dave Lindenbaum’s Redemption Funnels, and then Todd, Ryan, and Russell unveiled the updates to Clickfunnels and the new Actionetics MD.

If that wasn’t enough for one day, there was also an impromptu proposal and performance by a broadway star. Never a dull moment is 100% true when you come to FHL.

 

I think Thursday was the day I finally felt like I was able to wear my “CF team” hat. Up until this point, I had missed all the meetings, not even had a moment to say hi to anyone on the team, and just felt a bit disconnected. I hate that feeling. People who know me…know that I am the personification of the word community. I love being a part of something I believe in.

It was during the break – I went to go eat lunch with the crowds, and I started to feel a little stressed. I couldn’t really walk more than 10 feet without being stopped, I was also trying to see Alex and William during the break, and it was hard to find a moment to breathe.

James Friel said to me, “Why don’t you go in the staff room to have lunch?” – and yeah, this whole time I had no idea that was even a possibility. Thank God for James.

Lunch was quiet and delicious, I got to see everyone, talk to a bunch of people, and work with Russell to help finish out a presentation. I hung out in the green room with him, Todd, Ryan, Jake, Dave, and Melanie and watched the presentations from backstage. It was awesome.

Thursday night we had a babysitter (again) and Alex came out to take photos and support me during the Round Table event. This was so crazy fun. I talked for 3.5 hours straight with a full table, and got to meet and hear so many peoples’ stories and questions. I love this stuff!

Thursday night round tables!

The only hard part was Alex and I had now gone nearly two days without connecting so I could tell he was tired. He’d been with the baby all day, and now couldn’t even find a seat next to his wife in this crazy crowded room. He gets husband of the year award for sure.

One last thing to mention about Thursday. I had an experience which can only be described as spiritual.

Forgive the momentary rabbit trail…

My whole life…I’ve been attracted and attached to the continent of Africa. I can list at least a dozen events and moments that connect me to that part of the world, and in recent months – this connection has resurfaced.

  • I had two Africans join my mastermind
  • I had several Africans buy my course
  • I was a key speaker in the Marketing Summit to support clean drinking water in Uganda
  • I donated to African charity organizations after the Expert Secrets contest
  • I connected with an African charity at a retreat this past fall and became their top donor

So…on Thursday, one of my clients in my mastermind – from Africa, she came up to me and gave me a gift. It was a set of spoons with intricate beading on the handles. The woman who made them had her name printed out in pen on the back. And I literally….burst into tears.

A gift from South Africa – from Carol

No idea why. I just sat in my chair crying.

Not five minutes later, Russell got on stage and presented Stu Mclaren with an enormous check for World Teacher Aid – an organization that builds schools in Kenya. Then, by chance? I happened to meet Stu in the hall where he mentioned there might be an opportunity for me to go to Kenya. I don’t know if it’ll pan out, but I talked about this series of events with James and Yara over lunch and they both said, “How many more signs do you need Julie?”

Good question. None.

Day Five – Friday

I will never forget this day as long as I live.

I don’t even know where to begin or how to start. Maybe in the middle.

I’m now officially a part of Russell’s Justice League.

I can’t remember much about Friday morning except that I was again – super stressed about what to wear. But this time, it was times ten because I knew I’d be up on stage in front of 3000 people.

Oh wait! I do remember one presentation. Peng Joon’s. He brought the house down with value, content, as well as great storytelling and vulnerability. I’ve never seen him present before and was incredibly impressed.

Otherwise, I spent a lot of time in the staff room, alone and concentrating on memorizing all the things I wanted to say during my portion of the presentation.

After lunch, the award ceremony began. I got to take the stage twice – once for the dream car – once for 2 Comma Club. In the flurry of preparing for my presentation, I forgot to tell Alex to come to this portion so I didn’t actually get many photos!

Then, Russell, John Parkes, Stephen Larsen, James Friel, Alex Charfen, and me – Julie – took the stage for the 12 Month Millionaire presentation.

 

It was the one BIG sales presentation of the event and so nerves were SUPER high. We were all about to sell the 2 Comma Club X Coaching program and damn…pressure was on to do a good job.

When we walked out onto the stage, I couldn’t believe how many people there were. I thought I was going to pass out.

I tried hard to hide my nerves and focus on the person talking in front of me.

Don’t slouch Julie… Don’t forget to smile – your concentration face is a resting bitch face and that won’t go well…

These were the things I kept saying to myself.

And then…it was my turn.

I don’t remember it all that well (thank God my friend Renee recorded it). All I knew was this…

  • I wanted to make sure I could communicate in a way that would stir up hope and belief – not just facts
  • I wanted people to have a core nugget or aha! moment they could remember
  • I wanted to give 1000% because I had a team (and mentor) depending on me
  • I wanted people to come away feeling, “Julie is no one special. If she can do it…I can too.”

There was no timer, so I realized after I went five minutes over – which sucks. I hate being late or not timely, but I got a standing ovation that seemed to go on forever…and I nearly broke down on stage.

It’s hard to explain what 3000 people screaming and cheering feels like…it’s exhilarating and scary and awesome and also…there is a ton of pressure. I wanted so bad to be able to help them have the breakthroughs I’ve had myself.

When all of our presentations were done, Russell did the stack and the close…and I decided…

Speaking on stage alone is cool. But speaking on stage with a team is the most incredible feeling in the world…especially when the leader of the team takes time to tell everyone just the exact reasons why you’re the best person for the job.

I didn’t hear it live because I immediately went to the back of the room and proceeded to answer questions for 3 hours. But Yara recorded it and I was so grateful.

Funnelmindset captured this shot which I think depicts how intense this day was. I talked for HOURS!

Then we hopped back on stage for hotseat coaching, talked some more, and then talked some more.

Friday night was the first moment where I felt like I might need help getting out of the building.

Thankfully, Alex’s tired Romanian stare worked well. He managed to help me find a hamburger at 11pm after talking and being “on” for a million hours straight.

When all was said and done, Russell and the Justice League sold over 600 coaching spots for 2 Comma Club X and it didn’t really sink in what happened until the next day.

Day Six – Saturday

William woke up…not okay.

This day was hard, not gonna lie. I could tell William was feverish, Alex was delirious, I was exhausted and excited at the same time, and a LOT was about to go down.

  • I wanted to make sure I saw Myron and Russell’s presentation
  • I was hosting a lunch for all the new 2CCX members with the team
  • I planned to meet the people from Create Your Laptop Life for coffee in the morning
  • Tony Robbins was going to speak
  • Alex and William had to transfer AGAIN, to a new hotel
  • The big kids were flying into Orlando for a vacation

In hindsight, I shouldn’t have planned all this in one day. It was insanity…especially with a feverish kid.

But we did it. We got through it intact and alive!

I carried a sick baby downstairs so I could see my CYLL peeps. It was great to catch up!

The CYLL crowd!

Russell and Myron’s presentation was off the chains.

The 2CCX lunch was super fun! This is when it really hit me what we’d accomplished and the incredible adventure I was about to go on as a coach.


-Do you want to see what 600 coaching students look like at a lunch? Go to https://instagram.com/juliechenell and peek at the FHL 2018 highlights on my story profile.


Tony Robbins did a great job. It was my first time hearing him (last year I left before his presentation). He’s really good at what he does. I will say that based on the way people talk about him, I think I expected something a bit more intense and emotional….and I didn’t get emotional during his talk. So that was surprising to me. But it could just be my expectations.

The only major bummer of the day was that I didn’t know about the post-FHL CF family dinner at Epcot and I was super sad to miss it. I really wanted to be able to debrief, but I had to go to the airport to get the kids and couldn’t change plans at the last minute.

Leaving for the airport was not fun because I couldn’t say goodbye to all the people I wanted to! And then…I forgot my license and the kids were texting me in flight that their ears hurt, and there was literally NOTHING I could do. It was their first solo flight, and so I was nervous.

The whiplash I felt having to transition from FHL to family vacation was intense. I definitely cried on Saturday.

I was SO EXCITED to be on a Disney vacation with my whole family. I was also missing my FHL people. I wanted to debrief. I wanted to spend several hours just reveling in what all went down. And I didn’t get that chance. So I cried in the bathroom for about an hour, then got my shit together, and kept going.

Once the kids landed in Orlando, my excitement about our Disney vacation took effect and then I went into FULL Disney mode. Finally I would get to spend time with Alex and William and the three big kids.

It was the first time going to Disney in four years…and realistically, our first blended family vacation.

 

The next four days were a whirlwind. Except for one really bad sick day, we had a blast. What we did would require another 3000 words I don’t have right now.

Now…I’m home. I’m still so pumped up and excited about the future of this year, the next 12 months, and what the next FHL will bring. I learned a ton, hugged and met so many people, bonded with members of my tribe in a deeper way, and got the distinct honor of speaking on stage with some amazingly talented humans.

Everyday I wake up so grateful that I LOVE my work. That is not a given for a lot of people, and I don’t ever want to take for granted that I don’t wait for the weekends to have fun…because the work I do…is fun. And I love it.

I love FHL, Clickfunnels, the Funnelhacker family, and my Inner Circle of people who know all my ups and downs.

I am supremely blessed and think God has given me such abundance that I could give 100% of myself for the next 40 years and not tap into the depth of the blessings I’ve been given.

I’ve mentioned many of them in this post, but I want to shout out a word of thanks to the following people who really supported me and helped make this event what it was…

  • Alex Stoian – Thank you for supporting my entrepreneurial endeavors and being my rock while I pursue my dreams. I love you to the moon and back!
  • Alison Prince – Sister from another mother!! I can’t wait to catch up more with you! Love you lots and lots!!! xx
  • Yara Golden – I love you. You’re amazing.
  • James P. Friel – I’m so flippin’ glad I get to work with someone with your wit, wisdom, and creativity.
  • My Insiders (Stephanie, Renee, Carol, Allie, Chris, Dani, Arianne, Jamie, Rose, Tatiana, Esther, Cathy, Dallin, Elise, LJ, Heather, Matt, Roota, Alecia, Tamarah…and all the ones who couldn’t make it too!) – When I hang around you all, I feel like I can kick off my shoes, drink a beer, and just BE myself. You’ve become like family to me. xx
  • Create Your Laptop Lifers – Even though it was a New York Minute, I was grateful to be with you all and love our community so much.
  • Stephen Larsen, John Parkes, James Friel, and Alex Charfen- My fellow Justice Leaguers – so honored to be working with you!
  • Dave Woodward – I honestly thought you WERE Indiana Jones. LOL
  • Dave and Roni Lindenbaum – It was so fun getting to know your family better. I hope we can do it again soon!
  • Melanie Knueven – You put on an amazing event. In awe of what you pulled off!
  • Nick Sanders, Jake Leslie, and Karen King – You guys are some of the most amazingly helpful and funny and awesome people to work with ever.
  • Myles Clifford – Your energy and positivity  – well it’s just infectious!
  • Brent, Todd, and Ryan – I feel like I finally got a chance to know each of you a bit better, and I can see why the Clickfunnels company is the best place to work ever. It has an amazing leadership team.
  • Collette Brunson, Carrie Woodward, Amber Coppieters, Ashley Dickerson, Andrea Montgomery, Vanessa Parkes – Six of the most smart, supportive, beautiful and amazing women that enable the executive team at Clickfunnels to do what they do.
  • Russell Brunson – For being the best example of true leadership I’ve ever seen. Behind you 100%.

-To see all the Instagram Story highlights of FHL 2018, check me out on Instagram at https://instagram.com/juliechenell and peek at the FHL 2018 highlights on my story profile.


 

Marketing 101 for Service Providers

Calling all service providers! This is your MARKETING PLAN if you’re in a service-based business including:

  • Digital Marketing
  • Copywriting
  • Content Creation
  • Web Design
  • Anything that delivers assets to customers

Follow this 4-step plan to properly market your business.

Your #1 job as a service provider isn’t necessarily what you’d expect. Watch the episode below to find out what you should always be doing first instead, along with other marketing tactics to build and scale your business the right way. Are you implementing all four steps in your business?

Subscribe to Facebook and YouTube to get instant updates when new episodes are posted!

Video Transcript:

Hey, Julie here. Today I’m doing marketing 101 for service providers. This means if you are a digital marketer, a copywriter, content creator, web designer… anything where you deliver an asset to a customer, here is your marketing plan.

The first step is, I find it’s really helpful to create a sellable asset.

So what do I mean by that?

A lot of people don’t know how to sell. They feel lost. They feel like they’re being slimy.

And so a sellable asset is a piece of content that you create that helps you sell.

Think of it almost like a security blanket so that when you go to talk to people- whether it’s in person or online, you have something that you can show them that you can present to them that helps make your case.

So I have a few types of saleable assets that I want to explain here.

So the first is a playbook.

A playbook is a great way to show people how you work in your business.

So basically you could have a playbook for how you work with customers to build their website. Or how you work with customers as a videographer or a photographer.

Create a playbook where they can kind of walk through step by step the story of what it looks like to work with you. This is a great sellable asset. it’s almost like a knock-off on the traditional like brochure in digital format.

The second kind of sellable asset that service providers can use are case studies. And these are really powerful.

Now you may not have it at the beginning and that’s okay, but you want to look for that one client or customer that you know will be a great case study.

Don’t look for the newbies. Don’t look for the people who have nothing to sell.

Look for people who are already making good money because if you can use them as a case study, it’ll be that much more powerful.

And your case study can be done in written format or in video format. It can be very casual. You can interview your customer and your client. You can even offer to reduce a cost or even do it for free because the case study will sell again and again and again.

The third type of sellable asset is a webinar.

Now a webinar is actually more about making sales because it has content and then it has a pitch, but depending on the type of service you’re offering, especially if you’re offering a package something that people buy over and over and over again, a webinar is great because it can get people to the point of making an app an application filling out an application and then getting on the phone with you.

And so this works great if let’s say you are a digital marketer who focuses on Instagram.

And everyone kind of has the same Instagram package.

You can do a webinar on the power of Instagram and then get people to apply.

Next something like SlideShare or a traditional PowerPoint presentation.

This works great if you actually go to people’s businesses locally and you want to show them a presentation of how your marketing services can help their business.

This works remarkably well. It’s pretty traditional, but you can do it in SlideShare or PowerPoint you can automate it or you can bring it to the person, face to face.

And finally the last way to create a sellable asset is with a free course or ebook.

Be careful with this particular asset because sometimes your ideal customer doesn’t want a course.

They just want the work done for them.

So sometimes courses don’t work as well, but books do. Downloadable PDFs and things like that.

So the first step in your marketing plan is to create the sellable asset that’s going to work best for your business.

The next step is to do attraction marketing.

Now I am a funnel builder and I love building funnels but I don’t think that building a funnel when you’re just getting started is a great idea and here’s why:

First, you have to learn how to sell one to one.

Then you can learn how to sell to cold traffic through a funnel.

So attraction marketing is when you make everything about you attract your ideal customer.

So I’ll give you a really tangible example.

When I was a web designer, I would use my Facebook profile, my cover photo, my avatar even the links on the little sidebar, and it would always lead to my web design business.

This way even when I was talking about nothing that had to do with web design, people who were interested in me would click on my profile and they would see, “oh look she does web design.”

This works really, really well if you want to go into Facebook Groups and you want to get people’s attention and you want to build relationships.

A lot of groups don’t allow any kind of promotion so your best shot is to make your profile as attractive as possible and then put up a post on your profile that talks about your web design or whatever it is that you’re selling.

Then go into the group and start answering questions.

Just aim to be helpful because chances are several of the people who look at the answer to your question will click on your name go over to your profile and there will be your wall bait, your cover photo and everything advertise your business.

So once you have your sellable asset and you’ve optimized things like your LinkedIn and your Facebook profile for attraction marketing, and you’re learning how to sell one to one whether it’s in person or on Facebook, the next thing you want to do is create an irresistible introductory offer.

Now, this is very typical in a sales funnel but for a service provider, introductory offers tend to be a little bit more expensive because you’re still giving your time.

Think of something that people need all the time.

A perfect example of this in my business was I had a lot of bloggers who hired me to design their new blogs.

But first, the problem was they were over on a different platform outside of WordPress and they needed a migration.

I noticed that this was low-hanging fruit that people were asking for all the time and so I created an introductory offer for a hundred and seventy dollars to migrate their entire site. This was awesome because people bought it over and over and over again.

So in your business, there’s probably something that people ask for a lot. Make it irresistible.

Even if you lose a little bit of money on that first offer, it’s okay- because you can usually upsell them to some sort of ongoing package maintenance package or even get them to a more expensive service.

The last step in your marketing plan is to create as many systems and automation for your

existing clients so that you can spend the bulk of your time doing marketing.

A lot of service providers get stuck in the day-to-day work of their business.

Because they think that they have to do all of it but you can use things like automated tools, automated systems, contractors to help get the day-to-day work.

Because your job as a service provider, believe it or not, your number-one job is to actually sell. Not to do.

And this is a hard mindset switch for people who are solopreneurs because they’re wearing so many hats.

But until you get to a million dollars in revenue your number-one job as a business owner is to sell your services.

Your second job is to fulfill them.

So create as many systems as you can. As many streamlined packages as you can and outsource when you can so that you can spend a lot of time selling.

So to recap the steps are:

Number one create that sellable asset.

Number two leverage traction marketing in person and online especially on Facebook to attract people to you.

Step 3 make sure you have an introductory irresistible offer and even if you lose a little money it’s okay because you can upsell them later and

Step 4 is to automate and systematize everything you possibly can, remembering that your number one job as a service provider is to sell.

I know the best conversations happen after the camera stops rolling so if you have a question about your marketing plan for your business leave me a comment below and for more videos like this you can go to Juliechenell.com.

Marketing 101 for Course Creators

Marketing 101 for Course Creators

Do you sell what’s in your brain in the form of content? This is your MARKETING PLAN if you’re in a content-based business including:

  • Course Creation
  • Coaching
  • Info Products
  • Anything that sells content

Follow this 5-step plan to properly market your course, coaching, or membership program.

Believe it or not, you’re going to be selling before you create your program. How is this possible? Watch this episode to find out.

These 5 steps will get you up and running in your content-based business, making sure you find the right market and spend time creating the right stuff.

 

Subscribe to Facebook and YouTube to get instant updates when new episodes are posted!

Video Transcript:

Hi, Julie here today I want to talk about Marketing 101. If you’re a course creator, a coach, or an infopreneur. Basically, if you’re selling what’s inside your brain in the form of content, you need to listen up.

So step one of marketing for this type of business is really about finding a hot market.

Do not try to sell a course to a cold market.

I don’t care how good your idea is, you want to make sure that there are people buying info products in your industry.

One of the easiest ways to do this is to find your competitors. Maybe look even on Amazon. Look on Pinterest, Google… Use the big search engines and see if you can find competitors who are selling info products.

If they are that’s a good sign. It means they’ve figured out how to monetize that kind of information.

Now what you have to do is just figure out what makes you different from those people. What kind of angle and personality can you bring to the industry to help you stand out.

Step 2 is to outline your offer and the number one result.

What are they going to be able to do when they’re done with your course or your program.

This is really important and it needs to match what people want.

Sometimes we want to sell people things that they don’t really want. And that age-old saying that says nobody wants to buy a drill they just want a hole, is really true.

So make sure that your course is actually solving a problem that people need to solve.

Now sometimes you can be a little tricky with this. So let’s say for example that you are a financial planner and you want to sell a course on planning and finances and saving money, right.

Maybe that’s not really what they want. What they want is to be able to go on an amazing vacation every year.

So your marketing angle has to tap into what they want and then once they purchase your program, then you actually give them what they need because you know there’s a lot more to it.

So that’s where you want to find the hook and the angle.

So in step 2, you’re really outlining your program, your offer, your course and you’re figuring out what the hook is.

Step 3. Now you’re gonna prepare for launch.

The reality is if you can’t sell it to one person face to face, you can’t sell it to a hundred.

So we’re gonna create just the very basics of what we need so that you can go out and see if people want to buy it.

The easiest way to sell an info product is usually through a masterclass or a webinar. This is an opportunity for you to show off what you know and then transition into a pitch.

So my recommendation is you create a webinar script, then you create the registration page to go with that webinar, and you add a cool link. You attach that to your email signature. You send it out to your list if you have one.

And if you don’t, you email friends and family, you go into Facebook groups. You just drop that link everywhere you can possibly think of. See if you can get people to agree to come to your free webinar or masterclass.

The only other thing you have to have ready is a way to take payment.

So maybe that’s an order form, maybe it’s an application. Make sure you have a way to take payment so that at the end of the webinar, when people are all excited, you can get them to give you money.

Now step 4 is really what you do as soon as that webinar is done, right.

Okay so you’ve got the webinar, you’ve dropped the link, you’ve got people ready to show up, now you actually have to do the webinar and you have to sell.

Okay, I know this is scary and but you’ll get better with each time and each try. And the good news is if you’re not running Facebook Ads, you’re only gonna have a couple people there anyway so don’t worry if you mess up.

So step 4 is to actually do the webinar and to sell what you’re offering.  

So some of you might be asking, “well when do I have time to actually create the content?”

That’s a great question. You’re going to do it once you have money in hand. Once a few people have purchased your product, your program, your course.

You’re going to build it with your students live.

That way you can get their feedback to create the best product you can.

Finally, once you’ve done that now it’s time to take that product once it’s complete and put it into a funnel.

There’s all different kinds of funnels depending on the price point and the industry.

Create a funnel and then you’re gonna run traffic so that you can continue to get more and

more students.

Some courses do better when they start at a certain time of year and a whole group goes with it together.

Other times it’s better just to leave it running and have people join any time of year.

So just to recap here are the steps.

Step one is find a hot market and ask them.

Step two is to actually outline your offer, the hook, and the primary result.

Step three is to prepare for launch usually through a master class or some sort of webinar and make sure you have a way to take payment.

Step four is to actually do the webinar with people and make sure that you can actually sell them what you’re offering.

Step five is to build the course with the people live and then turn the final product into a funnel.

I know the best conversations happen after the camera stops rolling, so if you have any questions about launching your new course, membership, or coaching program leave a comment below and if you want to watch more videos like this you can go to juliechenell.com.

Pre-Funnelhacking Live Adventures

Pre-Funnelhacking Live Adventures

If you follow me on Facebook or Instagram, you can’t go one post without seeing my excitement about this year’s Funnelhacking Live Conference. I’m heading down there tomorrow and in mad prep mode right now.

I’m going as a part of the Clickfunnels team, an Inner Circle member, Dream Car winner, 2 Comma Club winner, as an entrepreneur and business owner, and as a Funnelbuilder Coach for Russell Brunson’s training programs.

Phew!

The crazy part of this whole adventure is that just ONE year ago, I barely knew anything or anyone!

I had my business, but that was it.

What can change in 12 months…

That’s kinda my point of today’s post. I want you to think about what can happen in 12 short months when you put your mind to it.  Whether you’re going to FHL this year or not, you can still decide TODAY – that 12 months from today, things will be different.

 

Here’s my short list of what to do, so that 12 months from now, things look nothing like they do right now:

  1. Get a mentor.
  2. Put some skin in the game (money works great, crisis is another option but I wouldn’t force one if I were you).
  3. Let go of your ideas of what you want, and find a hot market that you can serve.
  4. Do not despise small beginnings.
  5. Get used to failure.
  6. Write down attainable goals that are measurable.
  7. Make the “selling of your thing” the most important part of the thing.
  8. Attach yourself to an audience, not one particular product.
  9. Don’t compete on price.
  10. Create irresistible offers that TRULY solve problems.
  11. Once you have a plan, see it to the end, even when you bomb (and you will).
  12. Stop looking at everything through your financial lens.
  13. Money is everywhere, time is limited (not the other way around).
  14. Don’t take advice from broke people.
  15. There’s one skill above all that you need to be successful in business – Digital Marketing – period.
  16. Learn how to piggyback on other software, events, and crowds.

Last thing…and this one is really important…

When you make excellence your mission, people your mission, and impact your mission…

You don’t need to worry if people will notice or if things will go well for you.

They will.

Last night I was working with Russell on one of his presentations, and I had this ridiculous losing my shit moment…

On stage, Russell is going to feature me. He’s got a solid 6 or 7 slides…maybe more. I can’t say much more than that, which is killing me…because it’s like if the President told you were amazing and YOU CAN’T REALLY TALK ABOUT IT YET.

If someone asked me a year ago, “What’s your dream for 12 months from now?” I wouldn’t have even conceived of such a thing.

I might have said…

  • Make a million dollars.
  • Speak on the FHL stage.
  • Beat Dan Henry at something (LOL)

But it is SO MUCH better than anything I could have imagined. I’m about to walk the stage with the one person I respect more than any other in this space, and all I can think is…. I hope I do a good job.

Saying yes to working with Russell will go down as one of the greatest decisions of the decade. Not to mention he’s got an incredible team of people that are kind, hard working, smart, savvy, generous, and…SO MUCH FUN to hang out with!

You know what else was smart? Doing what he said to do.

So here’s what’s going to happen next.

I’m going to go to bed because I have to wake up at the buttcrack of dawn to get on a plane.

I’m going to have an incredible 11 day getaway, and I’m going to document it all. Follow me on Instagram please since I’ll use Instagram stories!

You are going to either go to Funnelhacking Live and come say hello…

Or…

You’re going to take that list above, and start with #1.

xx

Behind the Scenes with a Perfect Client

Behind the Scenes with a Perfect Client

Some clients just stick with you.

This woman’s application…it was just so….positive and energetic. I could tell she had grit and hustle and drive.

The first time I spoke to her, I quoted her on a done-for-you funnel. I can’t remember what happened, but either I had to delay the project or she was nervous about the cost, or both…and we didn’t go through with it right away.

And when she came back to me a few weeks/months later….

There was a new problem.

I wasn’t taking done for you clients anymore.

And despite me telling her that I wasn’t building funnels for people any longer, she persisted.

“Please! Please! Can I be your last done for you client?”

This all happened right in September 2017. 

Things were cranking in my business and I had literally NO time to do anymore done-for-you work.

She persisted despite being told no multiple times…but I just couldn’t swing it.

So instead, I offered her a coaching package.

It was a lot of money for her at the time. She was scared to spend it. I could tell.

Even though she was ready to drop $10k for a done-for-you funnel, she wasn’t so sure about dropping $7,500 just for me to coach her.

Now it was my turn to convince her.

Could I actually empower her to create magic funnels, even if I didn’t use my own hands to do it?

She wasn’t sure, but after a bunch of back and forth, I sold her.

She signed the contract and we got started.

The coaching started with a strategic overview of how to position her products in what we call a funnel stack.

She had several pregnancy and postpartum workouts.

We worked to arrange them in three funnels, all connected together with email sequences.

About four to five weeks into the coaching, I could tell she was just ITCHING to get to the Facebook Ads. And I understood why. Facebook Ads are the “mecca” of marketing, and the thing she knew the least about.

The closer we got to the end of the coaching, the more antsy she got.

“Are we going to do Ads soon?”

I promised her we would, but not until I was SURE the funnel was in good shape, and that she understood the tech and design and setup that she needed to know.

I needed her to be able to DO THIS without me.

The thing with this client? Even when she was nervous or afraid, she did everything I said. I never once had to say something twice. She just did it. And took every ounce of feedback with an incredible attitude.

Finally, we got to the point in our coaching to work on ads.

And…well..she panicked (I love her – she knows I mean this in the best way).

She was terrified to spend money on ads!

Her funnel was up and running, and because of her well-trafficked blog, was already producing money (YAHOO!) but she just couldn’t figure out how to get over spending more than $10-$30 a day.

It was scary.

For her…and frankly, for me too.

I never like pushing people, especially with money.

But I could tell that her funnel – after being on for a few days – was already humming, and I knew with a bit more gasoline, it would start to really go.

“Just trust me,” I said. “In a month, you’ll see your money to grow because the cumulative effect of the funnel stack will start to show up.” We had a few late night Voxer sessions working through the ‘scary factor’ of spending thousands on advertising.

Somehow, I convinced her (and her husband) that she could afford to spend the money.

Within the first month, she’d made around $10,000 on her products priced between $27 and $37. We also added in a lifetime membership to her program at $197 (she was sure no one would buy it, and they did!).

Second month, a bit more.

Third month, even more.

Now the ads plus the email sequences were really cranking along, and one of her OTO’s was a continuity program so the money was snowballing.

By late January, she had her first $1000 day.

And today, it’s been exactly three months since she turned on her ads and finished her coaching with me.

The most impressive part about the whole thing is that…she is doing it.

Not an agency or a team.

She is.

She now knows how to use Clickfunnels, how to design, how to run ads.

Not perfectly. There’s still a ton she can learn and do.

But that to me is even more incredible than any million dollar funnel I can build.

Because in this scenario, I’ve passed on my skills and strategy to her.

This process of duplication is my greatest joy.

In fact, just randomly the other day, in my Insiders Mastermind, one of my students posted a screenshot of a $15,000 launch.

I had taught him how to grow online too…and this screenshot came with this quote…

“One of my buddies needed help with launching a course. I thought I would help him the way Julie helped me. And this is what happened.”

My plan wasn’t even to teach him how to do it for others, just to do it for himself. But the skills transferred…even into a completely different niche!

If you’re disillusioned or suspicious of the online world, I don’t blame you. I would be too.

But there’s usually an easy way to tell who is for real, and who is just a good show.

How fast and readily are they duplicating their skills in other people? How much of their awesomeness is related to what they are and what they can do, vs. what their people, students, and clients are doing?

That’s where the gold is.

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