January 2018 Archives

How to Use Your Facebook Lives as an Ad

It’s no secret paid traffic is one of the best ways to generate leads and customers these days. Coaches, consultants, course creators and more can harness the power of Facebook Lives and Facebook Ads to grow their reach. In this episode, get step-by-step instructions and tips for turning your Facebook Lives into ads that generate more likes, shares, and comments. With just a few tweaks, transform your Facebook Lives into marketing gold.

There are several steps to turning your Facebook Lives into an ad, but don’t worry – they aren’t hard!

Step One – Do your Facebook Live knowing that people will be watching it as an ad later. This means, no swearing, no waiting around for people to join, and a strong call to action based on what your live will be promoting.

Step Two – When the live is finished, update the text above the live with any links or CTA’s you want.

Step Three – Go to the Ads Manager and setup your campaign. Use video views or page post engagement as your objective.

Step Four – Generate Captions on the video.

Step Five – Once it’s rocking and rolling, you can create a custom audience of people who watched the video and retarget them with a more pointed ad!

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Video Transcript:

Hey, this is Julie, thanks for joining me. Today we’re going to talk about how to do Facebook Ads on your Facebook Lives.

So if you are a coach, a consultant. if you are a course creator and you love to do Facebook lives. I’m going to show you how to create Facebook ads from those lives that’s going to get tons of likes shares and comments.

Step on over here we’re going to do the Live.

Alright so here’s your Live.

The things that you have to think about when you’re doing a live, think about the call to action at the end. You want to get people to engage with the Facebook live as much as possible.

So think about in advance what you’re gonna use it for in advertising.

So if I was going to use my Facebook live to advertise my membership site, I would make sure somewhere at the end I’d say, “comment below if you’d like more information.” That’s really important because we’re gonna attach a messenger bot to the Facebook live once it’s over.

So that when we’re running ads to it, people will get a private message. All right so that’s step one.

Step two- we’re going to optimize the lot the Live optimize the live okay. So that means I

want you to edit the live… and some of you might be like, “what do you mean?”

What I mean is above the video, once you’re done, I want you to add some really good Facebook ad copy and I want you to add links.

So whatever it is you’re promoting, I want you to put that above the live.

The second thing you’re gonna do is you’re gonna attach a bot.

Now you can use Chat Fuel or ManyChat. Both of those work.

You’re gonna get an account with them. It’s free, especially with ManyChat. And you’re gonna use a growth tool and you’re gonna attach a bot so that when somebody comments on your Live, they’re gonna get a private message that says, “hey thanks so much for watching my Live. If you’re interested in blah blah blah whatever it is, here’s the link.”

Okay, so those are the two things you want to do.

The next thing is you want to generate captions.

This is really important because a lot of people watch Facebook lives on their phone when they’re not supposed to and you want to make sure there’s captions.

So the captions can be generated in the page itself. Facebook will say, “do you want to generate captions?” You can also do that when you’re setting it up as an ad.

So that’s that’s step two. We want to optimize the Live so it’s ready for advertising.

Okay step three. Now we’re gonna actually set up the ad.

So I’m just gonna put over here step three… and when you get into your ads manager, it’s gonna ask you what kind of campaign do you want to create.

You’re gonna create a video campaign video views.

That means that you’re telling Facebook that you want Facebook to show you’re alive to people who are most likely to view.

This is a pretty inexpensive type of ad because you usually get about one cent per view. But sometimes those leads don’t necessarily take action, but it’s a good way to start getting visibility to your brand.

So set up the ad as video view. Get it approved.

Once it’s approved, now you’re gonna create a traffic campaign.

So set up a new campaign and this time you want to optimize for traffic. Okay so now that you have traffic, that means now Facebook’s going to show that live to people who are most likely to click on links and go off of Facebook. That’s what a traffic objective is.

Once that one’s approved, if you want to you can also create a third campaign and optimize it for conversion, which means once they land on that landing page of whatever it is you’re selling, are they going to take action.

Whether it’s buy or whether it’s put their email address in and become a lead.

When you set up these three different types of campaigns and you push all of them to one Facebook Live, you end up with a lot more cumulative engagement likes, shares, comments, and response because you’re telling Facebook that you’re willing to look at three different types of behaviors on Facebook all on one Live.

So this is really good to do if you’re brand new. If you’ve never run Facebook ads before because it’s gonna allow Facebook to kind of get to know your content and the people that are sharing with it

So just as a recap step one you’re gonna do the Live and you’re gonna make sure to think about the call to action that you want to say on the Live even if nobody’s watching.

Step two you’re gonna optimize the law live by editing the copy above it by attaching a bot to it and then generating captions so that people can watch on silent.

And step three you’re going to create three different kinds of campaigns a video view campaign get it approved a traffic campaign and a conversion campaign and for each one of these ads you’re going to use the same exact Facebook live so you can get that cumulative effect.

And that’s how you use Facebook lives as ads.

The Four Foundations of Funnel Building

It’s a skill that is both EASY and tricky at the same time.

How can that be?

Well, to set up one is not that hard….thanks to Clickfunnels. You can have one up in literally…minutes. But to make it work

That’s a whole other story.

In this video, I break down the four key foundations of funnel building so you can understand not just how to build them, but how to make sure you build PROFITABLE ones.

For those of you who don’t know, Funnelbuilding IS the skill that saved my family. You can see more here.

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Video Transcript:

I’m talking today about the four foundations of funnel building.

So I want to break down the four principles of funnel building so that you can start to see what areas you’re weakened in which areas you’re stronger in.

So the first foundation of funnel building is all about the offer.

Okay, the offer is really the core of everything.

If you don’t have a good offer you cannot build a funnel. A funnel will not fix a bad offer.

What a funnel will do for a good offer is make you a millionaire.

So you want to make sure you’re in a hot market and you want to make sure it’s irresistible.

Okay, I think part of the problem is we think our offers are amazing because we’re really close to them, but we don’t really make sure that our offer is in a hot market. That it’s actually irresistible. That it’s like a no-brainer you know.

And I tell the story sometimes I say, “okay if someone told me that there was a Mercedes for sale and it was fifty thousand dollars and it was worth a hundred go buy it I’d be like no thanks okay I don’t want to spend fifty thousand on a Mercedes.” If somebody told me, “hey there’s a home on Martha’s Vineyard. It’s actually worth two million but you can get it for fifty thousand do you want to buy it?” I would buy it. it’s irresistible. It’s absolutely without a doubt. it’s like a no-brainer I I would borrow the money I would figure out how to do it. So make sure it’s irresistible and make sure it’s a hot market.

The other part about the offer is you need great copy. So think of your copy like clothes. So you know you have yourself and you can wear really bad ugly clothes. Ripped, smelly holes you know, or you can go out and buy the best clothes you can find it’s gonna make you look a lot different. Like right now I look way better than I look any other day of the year I’ve got great clothes, great copy.

So these are the things you need to focus on with your offer: Hot market, irresistible great copy.

All right second is flow. This is the second foundation. This is where we really have to look at how the offers work together.

So in a sales funnel, unless you’re doing a webinar funnel and traditional sales funnel there are actually multiple things being sold, right?

You have the initial thing, then maybe you have the order bump underneath. Then maybe you have a one-time offer upsell. Maybe you have a one-time offer down sell. So the flow is about how the offers- how the products interact with each other.

And the best thing I can say is when you’re at Thanksgiving dinner- if you celebrate Thanksgiving- and you eat a ton of turkey on Thanksgiving Day, and then the next day you eat some more turkey, by Saturday you hate turkey and you don’t want to eat it anymore.

So when the products don’t interact well together, sometimes what happens is in our enthusiasm to be amazing we give an amazing product and then we like fill their belly with the information that they need. So that then when we come in with the, “hey buy more, hey buy this”

you’re like no this was good like this satisfied that need.

So you want to make sure that the products complement each other so that if they’re buying something and then they’re buying the next thing, it’s like ooh that goes with it.

So you’ll see this a lot with Russell and Clickfunnels. So he gives you the software then he offers to sell you the things that help you make the software better. Maybe he gives you add-on templates, special code things that make the funnels work more. He’s not just trying to sell you more and more and more funnels, he’s trying to sell you complimentary add-ons.

So this is really important in funnel building is to create a great flow.

You also want to make sure that the price goes like this: you want to start with your lowest cost offer, but you also typically want to make your low cost offer almost as valuable if not the same value as your OTO.

And some of you might feel like, “oh well that doesn’t make any sense… like this should be 3 stars and this should be 4 stars,” right? That’s how we think in our brains because this is 7 dollars and this is 40 dollars, but you want to make this equal to the value of whatever you’re selling here.

Maybe even more valuable and why?

That’s because that first sale when someone goes from prospect to customer is the hardest sale of all. If you can’t get that sale they never see anything that comes after it.

They don’t ever get to see your OTOs and your upsells and your downsells because they never actually made that first sale.

So that’s why I’m always like make the quality and the value equal to whatever is coming next in the funnel because you’ve got to get them in the door.

So sometimes you take a loss here. Sometimes you don’t actually make money here and that’s normal and okay because you’re trying to get people through the rest of the funnel.

Alright, so flow is the second foundation of funnel building.

The third is follow up. No matter how much time we spend on our funnel, people aren’t going to do what we want them to do. They’re going to pop off the page, they’re going to get

Distracted, their kids are going to need them.

So emails, texts, messenger BOTS and retargeting ads are all ways to follow up in a funnel.

Okay, so you need to pick one, two, three, or all four. Okay emails, text, messenger BOTS and retargeting ads and make sure that you hit them as many times as you can because most people won’t do what you want.

In fact, you know the standard rate for people buying on a funnel is about one to five percent. So for every a hundred people that come through your funnel, maybe you get five people that do what you what you want them to do. The other ninety-five are gonna need all four of these things.

And the last foundation of funnel building is traffic.

And traffic is basically once you have your funnel built, once you have your car built, how are you gonna fuel it with gasoline. What kind of traffic are you going to use?

Now Facebook ads are the most popular, but there are all kinds of other traffic sources and you want to think about your funnel based on what traffic you’re going to use.

So let me give you an example.

Let’s say you’re a podcaster and your pod and your podcast is your traffic.

So you do a podcast, you know people are listening to you. Well with a podcast, people are hearing you talk. They’re getting to know you. They’re trusting you. So do you have to send them to a webinar right after a podcast? Usually not. Sometimes you can do just like a quick download because you’ve already built that trust.

Versus if you’re going off a Facebook ad. They’ve never heard your voice. They’ve never seen you. Maybe you need video webinar VSL, things like that in your funnel to really build that trust quickly.

So your traffic does sort of influence the type of funnel that you’re going to build.

Another way to get traffic is through SEO, through blogging, through other social media… things like Instagram and Pinterest.

You can also use YouTube, networking, jayvees.

There’s all kinds of ways to get traffic.

My recommendation is you pick one and you get really good at it, and then you go to the next one now.

These are the four foundations of funnel building: so your great offers, awesome flow, amazing follow-up and great traffic.

The last piece of this and this is where people often do it completely backward, is that

your traffic usually requires you to put content native to the platform.

So what I mean by that?

Let’s say you’re using Instagram for your traffic well you have to create an Instagram story let’s say.

So you have to create content that fits in the platform that people on that platform are like “oh it’s an Instagram story” … you know, you’re not trying to like do something that the platform isn’t meant to do.

So you’re gonna want to create content that works with whatever platform you’ve chosen so that you can put that content on that platform, which leads them right into your funnel.

All right a lot of people like to do this first.

They think about content and then they kind of think of it all backward, but this is actually kind of like the last step. Once you’ve really built out the funnel and you’ve tested it with a few people or your email list.

So this hopefully gives you kind of an easier way to think about funnel building and the foundational things you need to know before you get started.

Balancing it All Featured The Best Stuff Jan 21, 2018

Working for Clickfunnels [behind the scenes – winter edition]

I didn’t expect to feel more nervous and more pressure two months into working with Russell at Clickfunnels, but I do.

I didn’t expect to feel less confident, less able, and less sure.

I expected to feel like “I got this.”

So imagine my surprise when the opposite happened.

The good news is I think I’ve figured out why.

First, I think the first month of working at CF HQ I was just in shock. Shock that the people and company I’d admired from afar was now a part of my work family. That didn’t really sink in right away, probably because I was too busy trying to rearrange my life and business to make room for the opportunity.

Secondly, I think Russell is a punk. He has an attractive character – we all know this. He’s the reluctant hero. The “nobody” special who happened to fall in love with marketing and sales. HA!

He’s not nobody special. That’s a load of crap.

He is an artist.

That attractive character is so dialed in, it even got me.

As his voice and writer, it’s my job to try and write blog posts and articles and books as him.

I’m also doing some of those things as me too…which is easier because well…I get to be me.

But when I have to be him, I feel like I’m swimming in a sweatshirt WAY too big.

I’ll write something and hand it off. It’s good, I know this.

But then I hang around on the Google doc waiting for him to review it, and I watch…

I watch as he types a sentence…and erases it.

Types another sentence…erases it again.

Back and forth, back and forth, until I see a story unfolding on the document…and of course it’s hooked me right in.

It’s SO FREAKING good.

Russell voxes me, “Are you watching me?”

I’m sorta embarrassed to admit I am…but I am.

I’m trying to watch an artist paint so I can paint like him.

And I’m in awe.

And I’m little like “Oh shit. What if I can’t do this?”

I am working with one of the best marketing minds in the world and I feel wildly unqualified. Which is dumb.

He wouldn’t have hired me if I wasn’t ready.

But it’s still been a massively uncomfortable two months trying to adjust to the “little fish in a big pond” syndrome.

People ask me all the time why I took a job when I made $1.3 million dollars in my business last year.

It does seem odd if you think my goal of being an entrepreneur was to sit on the beach and drink.

But I LOVE to be a part of something big. Of something meaningful. I love community and culture.

I love to work.

Sometimes I’m ashamed to admit it, but it’s true.

I have a lot of financial catch up to play too. I have hundreds of thousands of dollars I need saved for four college educations. I have virtually nothing saved for retirement. It’s cliché to say, but I am going to work hard and long until I reach my goal of financial independence.

Because my business and my work at Clickfunnels all centers around the same topics, the same niche, and the same work…I can do it. I can swing it because the work I do in each arena helps the other and vice versa.

And when I reach financial independence, I’ll still work because I LOVE what I do. I won’t be working as hard, but I’ll still always work.

Right now, the hustle is pretty intense.

It’s been a struggle to really adjust my life to reflect my desire to work. I have to own up to it…to the kids, my husband, and the help I’ve hired. It’s uncomfortable to ask for so much after spending a decade being the sacrificial mom.

It’s hard to say, “Can you all support me and help me do this?” but I’m asking. Finally, I’m asking.

Anyway, back to this artist I work for.

I think Russell is more an artist than most people realize.

His gifts with words and stories and selling and thinking like a customer is just breathtaking to watch.

They say it’s good for you not to be the smartest person in the room all the time.

I think I’ve got that in the bag.

As for what I’ve done in the last month…

I’ve had the chance to write blog posts, both as Russell and as me.
I’ve built six modules of Funnel Builder Secrets curriculum.
I’ve designed and recorded 21 videos for the new Ignite Your Funnel series coming out.
I’ve written 10 emails for that sequence as well.
I’ve done a smattering of random projects – for 2 Comma club, for a bunch of new projects, odds and ends, etc.
I’ve started recording regular podcasts with Dave and Funnelhacker Radio.
I’ve worked with James and the funnelbuilding team to help relaunch the book funnels.
I’ve reworked and rewrote a skyscraper article draft again and again until it’s ready.
I’ve continued to write snippets for the Marketing Secrets book coming up next year.
I started writing some articles for mainstream publications – one of which was published on Entrepreneur.
I’ve gotten to know the team and the people and the flow of how the company works – something that is not always easy to do when you’re remote.

The “pinch me” gift in all of this is that the work I do there, makes me smarter and better…for everyone I serve, both at Clickfunnels and in my own business.

Featured Funnel Building Jan 18, 2018

Free Funnel Building Resources You Should Use RIGHT NOW!

If you’re stuck in funnelbuilding mode, unable to finish or start or see through what’s working and what’s not, here’s a round up of some of my best free Funnel Building resources:

If you’re interested in getting the absolute BEST education you can on Funnels, Funnel Builder Secrets is a course tucked inside one of the best Clickfunnels deals of the century. Right now, there’s only one way you can get it…

Go get his book Expert Secrets, and at the end of the funnel, on the thank you page – WATCH that webinar. Funnelbuilder Secrets is at the end and comes with 6 months of Clickfunnels, Funnelscripts, Traffic Secrets, and the curriculum I’ve developed — Funnel Builder Secrets. It’s EPIC. 🙂

You’re welcome for the tip.

Featured Funnel Building Jan 16, 2018

Sales Funnels 101

If you’ve heard the term “Sales Funnel” and still don’t *really* get what it is, you’re in luck. This is what I do best. Explain things in a way everyone can understand!

A sales funnel is simply a path, a yellow brick road if you will, as you lead someone down a path to:

discover who you are
buying from you
becoming a loyal fan

Take a look at this episode to get the entire lowdown on what exactly a sales funnel is in less than 5 minutes.

For more sales funnel awesomeness, check out the bestselling book by Russell Brunson, Expert Secrets *you can also get his other book Dotcom Secrets as well*.

For more videos like this, please be sure to subscribe on Facebook and YouTube.

Video Transcript:

Hey you, Julie here, today I want to talk to you about what a sales funnel actually is.

It’s a path think of it as the yellow brick road. The yellow brick road for people who have no idea who you are the journey to discovering buying from you and then becoming a loyal fan.

In its most basic form, a sales funnel is a series of web pages, emails, texts, messenger BOTS, basically lines of communication.

In the olden days, a sales funnel would be something as simple as an ad in a newspaper leading to a phone number which would lead to a call which would lead to you going into that store or shop.

So with the new way we, use web pages emails and texts to communicate all the deals and offers that we want to give our customers.

So let me take you step by step through a really simple sales funnel.

A sales funnel begins with an advertisement of some kind. Now, this doesn’t have to be a paid ad, it could be something on the radio are a podcast where they hear somebody’s voice. Maybe it’s a video or something that they’ve seen on social media, or maybe they’ve done a Google

search and your blog pops up. So it’s something that interrupts what they’re doing either they are going out looking for it or it comes to them.

So advertisements you know interrupt what we’re doing, whereas googling or searching is actively looking for the information. And what do we find bait.

Bait is usually something free, whether it’s a course, a guide, a sample of some sort. And it’s on a web page where all we have to do is give our name and email address in order to get that free gift. That is the entry point to a funnel. And that’s really just a web page.

Now once we put our email address in, the next part of the funnel kicks in. And this is usually email emails start to fire off that give people an introduction to who we are and what we sell.

Now in the more complicated funnels, when they put their email address in, they go to another web page this time they’re offered something low-cost or introductory. And the good sales funnels work really well where the products kind of interlock with each other so it makes natural sense.

Here’s a pair of shoes. Now get a pair of shoelaces. Now get some socks. So those are the good funnels. So you can continue to offer page after page where they click and they click and they click and they continue to buy more and more products.

Now, most people don’t do what we want them to do so the emails act as guardrails. They bring people who have fallen off of your funnel, out of your web pages, off the yellow brick road and they bring them back to remind them of the things that you offer.

Emails also act as a way to build trust and authority because usually if you’ve been interrupted by an ad and you have enough curiosity to click, you sometimes don’t have enough trust yet to buy. And so that’s what the emails do.

And in recent days, things like messenger bots and text messages are another way to reach people.

Some people have inboxes that are so crowded that they don’t open their emails so we’re using new methods to always reach our customers and to remind them that we exist and that we can serve them.

So a sales funnel is literally just an online version of the yellow brick road consisting of web pages, emails, and texts and we use copy or we use video to communicate our message and get our customers to buy.